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What It Really Takes to Sell To Developers and Engineers with Komodor CRO Jim Hunnewell

SaaStr

Selling to developers and technical audiences requires a different approach than traditional B2B SaaS sales. In a recent SaaStr Workshop Wednesday , Komodor CRO Jim Hunnewell who also previously led sales at companies like GitHub, shared his first-hand experience and insights for successfully selling to engineering teams.

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The Technical Sale – How To Handle It Correctly

The 5% Institute

If you’re selling complex products or services , the chances are high that you’ll be regularly involved in the technical sale. The question to ask however, is if you keep the conversation technical – can it impact your closing rate? The Technical Sale – How It Can Work Against You.

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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

Looking for the best sales podcasts to boost your numbers and master the art of the deal? Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game.

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From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship

SaaStr

His view is your sales team teaches your customers how to get value out of your product. So if you’re not technical enough to understand the product and understand how it works, it’s hard to teach your customers. ( Similar to most structures of a technical sales team. We tend to be very technical.

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Sunday Morning Blog: Sales Aerobics for Engineers

A Sales Guy

Who says technical people can’t sell? Sales Aerobics for Engineers is a great resource for anyone, not just engineers, who wants to understand the selling world better. Sales Aerobics for Engineers is a practical blog tackling real world sales and business issues.

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How To (Successfully) Source Your First 2 Sales Reps

SaaStr

We’ve talked a lot on SaaStr about how to hire a Great VP of Sales, and how you have to close the first 10 or so customers yourself, and how when you do go to hire your first sales rep — make sure you hire two. Use a recruiter that does nothing but recruit sales reps at your ACV. At least to help. So … 3.

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“Why I’m So Interested In Selling,” Cassi Roper

Partners in Excellence

She learned I was working with the North American teams in changing their approach to their markets and driving more aggressive sales growth. We later looked at methods to ratchet up performance even further. There has, often, been a stigma associated with sales people, nurtured by movies like Boiler Room and GLengarry Glen Ross.

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