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Political ad spending shifts regional CTV costs for brands

Martech

Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Plus, less advertising by national competitors is an opportunity for regional swing-state brands that must advertise in these states. Politics drive up CPMs. That said, the 10.5% Processing.

Territory 115
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Is it time to rethink your Google Ads strategy?

Search Engine Land

If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” The account was set up by region, and each ad group housed thousands of product-focused keywords. Organizing the account by region might have made sense at one time. But the company had changed.

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Why public relations is thriving in today’s global marketing mix

Martech

PR: Cultural diplomacy for your business Today’s global business environment requires a deep understanding of cultural differences and regional sensitivities, which is where PR shines. In a time when one viral tweet can make or break a brand, having a strategic PR approach cannot be overstated.

Territory 129
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The Powerful Linkage between DISC and Team Buying

Sales Pop!

We all know about team selling, dont we? But in engaging your selling team as effectively as possible, never neglect to focus on one of enterprise sellings top challenges team buying! As a result, the selling team absolutely must know and strategize for the buying team composition in every major pursuit. Really hurt you.

Legal 130
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Tips for Staying Ahead of the Competition When Selling to Busy Buyers

Veloxy

As such, sales teams need to be extra creative in pursuing busy leads without moving into stalker territory. Building a rapport, focusing on the major selling points and doing your homework – Veloxy shares these and many more tips to optimize limited time with a prospect. 5: Focus on Major Selling Points and Reference Key Information.

Sell 317
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How Windsurf / Codeium Built a Billion-Dollar AI Company and a Winning Sales Machine

SaaStr

Balance Structure with Founder Knowledge When Graham joined, he discovered the founders had “unconscious competence” in selling to certain customer segments (particularly financial services). The complexity of managing 30+ enterprise sellers without clear territory boundaries created unnecessary friction.”

GTM 98
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4 Cold Calling Tips for Making a Good First Impression

Veloxy

I’ve worked with dozens of regional sales managers at telecom companies T-Mobile and Comcast, multiplying revenue by eliminating non-selling activities that bog down field sales reps. If you can demonstrate that you’re not selling a cookie-cutter, they’re curiosity will blow their hair back. I know I could.

Cold Call 358