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Political ad spending shifts regional CTV costs for brands

Martech

Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Politics drive up CPMs. No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. CPMs rose 8% year-over-year for this election season.

Territory 117
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The Powerful Linkage between DISC and Team Buying

Sales Pop!

We all know about team selling, dont we? But in engaging your selling team as effectively as possible, never neglect to focus on one of enterprise sellings top challenges team buying! As a result, the selling team absolutely must know and strategize for the buying team composition in every major pursuit. Really hurt you.

Legal 130
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Is it time to rethink your Google Ads strategy?

Search Engine Land

If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” The account was set up by region, and each ad group housed thousands of product-focused keywords. Organizing the account by region might have made sense at one time. Processing.

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Tips for Staying Ahead of the Competition When Selling to Busy Buyers

Veloxy

He was just too tied up to respond to everyone. As such, sales teams need to be extra creative in pursuing busy leads without moving into stalker territory. Building a rapport, focusing on the major selling points and doing your homework – Veloxy shares these and many more tips to optimize limited time with a prospect.

Sell 317
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Why public relations is thriving in today’s global marketing mix

Martech

PR: Cultural diplomacy for your business Today’s global business environment requires a deep understanding of cultural differences and regional sensitivities, which is where PR shines. That’s not to say you shouldn’t make sure during the first year that your PR efforts are ramping up from month to month and quarter to quarter.

Territory 131
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4 Cold Calling Tips for Making a Good First Impression

Veloxy

When a B2B buyer picks up a cold call, they instantly think you got their name and number from a list. I’ve worked with dozens of regional sales managers at telecom companies T-Mobile and Comcast, multiplying revenue by eliminating non-selling activities that bog down field sales reps. Demonstrate that you know their business.

Cold Call 358
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GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Sales Hacker

One of my questions right away was just, you made this transition, at least at Aircall, from APAC and running that to now overseeing you know global what are some of the differences between selling in apac and selling in in north america hmm. I think that’s true in a lot of different regions.

GTM 118