Martech

AUGUST 14, 2024

Q4 is more fraught this year About a third of email platform users migrate to new services every year. Another third just did that, so they’re learning to use their services. But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025.

Strategic planning 127

Strategic planning Strategize Campaign Up-sell 127

Martech

SEPTEMBER 26, 2024

In a time when one viral tweet can make or break a brand, having a strategic PR approach cannot be overstated. These employees usually lack the strong media and business networks that make PR services valuable, making it harder to justify the investment. Short-term focus among marketing leaders at client companies. Processing.

Territory 130

Territory Contact Pitch Cross-sell 130

Martech

SEPTEMBER 13, 2024

A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. It’s a give-and-take: you provide the customer with regular tips and information about your product and service.

A/B testing 133

A/B testing Strategic planning Campaign Strategize 133

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. Don’t default to talking about the products or services your company provides or how it delivers them. The branding agency you select may also provide graphic design and web development services, or you may elect to work with multiple agencies or contractors.

Strategize 114

Strategize B2B Legal Launch 114

Martech

JANUARY 9, 2025

Patel added: In 2025, AI will be woven into the fabric of everyday customer service operations including AI agents that have natural voice capabilities and the ability to act on customer requests. With AI agents joining marketing and service teams, businesses will have to implement retraining programs in the new year, according to Jumper.

Drivers/motivators 126

Drivers/motivators Represent Contact Campaign 126

Martech

MAY 3, 2024

This month’s releases bring you some awesome tools like predictive deal scoring to prioritize sales efforts, along with tools to elevate the customer service experience and smarter, automated conversations powered by AI. For managers, this means improved customer satisfaction and efficient call handling without increasing staff workload.

Service 120

Service E-commerce Strategize Campaign 120

Martech

JULY 1, 2024

Many B2B marketers focus on generating leads for sales, but the real goal is to create strategic nurture paths that guide potential customers through discovery, trust-building and self-driven conversion. Someone arriving via a PPC ad may have a more immediate interest in your product or service if you’re running those types of ads.

Strategize 109

Strategize A/B testing GTM Campaign 109

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. B2B marketers need to know the kinds of businesses that purchase their product or service. As mentioned earlier, B2B customers make buying decisions in teams. Get MarTech!

Strategize 130

Strategize B2B B2C Trust 130

Martech

SEPTEMBER 11, 2024

In professional services, cybersecurity and life sciences research on hot topics (AI, threats, market dynamics) were the best performers. Dig deeper: B2B content marketing: Driving success through strategic content creation Email: Business email address Sign me up! Research Research performed well in certain industries. Processing.

B2B 133

B2B Campaign Represent Presentation 133

Martech

AUGUST 5, 2024

It is not a matter of if but when a service will partner with a company to offer a discount in exchange for something. strategize how to make specific images stand out in the vast swaths of data that AI models pull from to generate imagery. This is another way that AI services can monetize their data.

Product 123

Product Entertainment Price Strategize 123

Martech

FEBRUARY 1, 2024

Your new customer service agent Finally, expect chatbots to proliferate the messaging side of social platforms as brands seek to offer personalized, real-time interactions for customers wanting support. The post Top 5 strategic trends for social media marketing in 2024 appeared first on MarTech. In your inbox.

Strategize 142

Strategize Trust Launch Retail 142

Martech

DECEMBER 23, 2024

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Context) You are an email marketing expert for a B2B financial services company. Case studies Why.

B2B 105

B2B CTR Click Through Rate Strategic planning 105

SaaStr

FEBRUARY 8, 2025

At this scale, successful CS organizations are: Building sophisticated pool models for different customer segments Creating digital-led motions that can scale efficiently Actually monetizing premium CS services Measuring and optimizing the cost to serve each customer segment The Enterprise CS Playbook No One Talks About Moving upmarket?

Customers 105

Customers Government Contract Strategize 105

Salesforce

JULY 18, 2024

With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. How MOL Group went digital to become their customers’ number one travel companion. Yet, AI outcomes directly depend on having the right input data. Ideas and prompts matter more than you may think.

A/B testing 98

A/B testing Retail CRM Strategize 98

Martech

JULY 25, 2024

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Urgency through scarcity This can drive demand by making products or services appear more desirable.

Drivers/motivators 122

Drivers/motivators Technique Price Trust 122

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. In return, customers receive exclusive benefits, rewards and sometimes special resources akin to subscription services. So, how do these programs actually generate income?

Cross-sell 107

Cross-sell Drivers/motivators Strategize Promote 107

Martech

SEPTEMBER 10, 2024

This gives strategists the ability to actually strategize. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions. Fueling the hyperlocal future The anticipated growth of new media channels offers forward-thinking advertisers a strategic edge.

Non-Profits 114

Non-Profits Real Estate Launch Campaign 114

Martech

JULY 30, 2024

Use project management metrics and data to draw out additional strategic insights. When project management metrics are established, service-level agreements (SLAs) for turnaround times should be appropriately responsive to business needs. You must carefully decide what direction you’re going to strategically grow your business.

Profit margin 116

Profit margin Niche Strategize Clients 116

Sales Hacker

FEBRUARY 7, 2025

As the company expanded its offerings, Nosto introduced modular pricing options, allowing customers to build their own plans by selecting the specific tools and services they needed. Strategic Bundling: Bundles and packages are created to increase average revenue per user (ARPU) by offering complementary features or services.

Price 109

Price E-commerce Cross-sell Profit margin 109

Veloxy

JANUARY 7, 2025

These technologies enable your sales reps to spend more time on strategic initiatives. Deliver strategic, actionable information enabling decision-makers. Provide transparent pricing options (thinkbundled services with even more value). Develop your team members as negotiators for win-win situations.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

NOVEMBER 6, 2024

TikTok’s new search ads boost the platform’s versatility by letting you target users who are actively searching for products or services. Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI.

Campaign 122

Campaign Launch Growth Strategize 122

Heinz Marketing

AUGUST 9, 2024

This automation frees up your team to focus on creative and strategic initiatives that require a human touch. Use AI to Improve Customer Experiences AI can enhance customer experiences by providing quick and efficient service. Example: A chatbot can assist customers with tracking their orders, providing instant responses.

E-commerce 115

E-commerce Campaign Follow-up Trust 115

Salesforce

JULY 25, 2024

Our newly expanded strategic partnership with Workday focuses on improving employee experiences by connecting data and, more importantly, empowering your team with an AI employee service agent. Central to this transformative journey is an advanced AI employee service agent built on our new Agentforce Platform.

Service 105

Service Strategic partnership Networking Territory 105

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. This unified experience helps customers get service whether they’re on mobile, in-store or viewing ads on TV. Home Depot hosted its first-ever InFronts advertiser event last year.

Retail 116

Retail Networking Transportation Hospitality 116

Martech

JULY 17, 2024

While marketing focuses on developing awareness and customer preference, GTM aims to shorten the distance between the product or service and the customer. As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital.

GTM 101

GTM Product Strategize Drivers/motivators 101

Martech

AUGUST 13, 2024

As a result, marketing roles emphasizing strategic planning are being reduced or eliminated. This led him to GetResponse, a Polish email marketing company seeking a marketing leader who could represent the brand as a local face in the United States, form strategic partnerships and drive awareness through public speaking and industry events.

Strategic partnership 130

Strategic partnership Strategic planning Represent Sports 130

Heinz Marketing

AUGUST 1, 2024

By automating routine tasks and providing data-driven insights, AI allows our team to remain composed and focused on strategic decision-making. AI plays a crucial role in this by continuously evolving and providing new capabilities that enhance our services. AI helps us bring order and predictability to high-pressure situations.

B2B 103

B2B Clients Technology Technology 103

Search Engine Land

JULY 25, 2024

The most common definition is the total number of people who could possibly use a product or service. An example of a postponable is a TV streaming service or magazine subscription. Expendable products and services will likely impact local SEO more than other sectors. Talk to your sales team regularly.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Martech

JULY 30, 2024

Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services. Identifying variations in strategic approaches Where similarities exist, so do distinctions.

X-functional 110

X-functional Territory Customer Relationship Management CRM 110

Martech

FEBRUARY 21, 2025

Self-service mix model: This model supports organizations desiring granular control over model specifications, focusing on data scientist adoption and complex analytics. House of brands: Designed for organizations seeking to standardize and scale their MMM approach across multiple brands, emphasizing data management and media optimization.

Finance 114

Finance Drivers/motivators Technique Contract 114

Salesforce

MARCH 12, 2025

Customer service is #1 and it impacts customer loyalty, brand reputation, and overall growth. If you own a business that doesnt have limited resources or customer service teams hours, autonomous agents are your saviors. These assistive agent provided service representatives with responses.

Represent 98

Represent CRM Customer Relationship Management Relationship Management 98

Martech

SEPTEMBER 6, 2024

These AI agents are set to revolutionize how we approach customer service , lead generation and even strategic planning. This trend blurs the lines between marketing, sales and customer service, creating a more holistic and seamless customer experience.

Negotiate 126

Negotiate Campaign Strategic planning Start-ups 126

Salesforce

OCTOBER 28, 2024

Imagine a world where AI agents handle many of your everyday tasks, freeing you up to focus on what truly matters — building relationships, making strategic decisions, and innovating. The same goes for Agentforce Service Agent, which ensures a smooth handoff between the AI service agent and the service rep.

Trust 111

Trust Represent Legal Customer Relationship Management 111

Martech

OCTOBER 25, 2024

Example : Send a thank-you message a few days after the transaction, then follow up a week later, asking how the product or service is working for them. Use an automated sequence to ask for reviews when it matters most — right after someone’s had time to enjoy your product or service.

Appointment 116

Appointment Follow-up Contact Start-ups 116

Martech

JULY 29, 2024

A 2020 study from McKinsey estimated that AI technologies can potentially deliver up to $1 trillion of additional value to businesses each year, particularly in customer service. Research has shown that AI utilization can improve both internal productivity and customer satisfaction.

Technology 138

Technology Technology Education Follow-up 138

Salesforce

AUGUST 15, 2024

For sales and service teams, customer relationship management (CRM) software is an essential part of the puzzle. This provides a single source of truth for your business and allows for more strategic decision-making and personalized engagement. LinkedIn : Target buyers and companies that are a good fit for your products and services.

Product 89

Product E-commerce CRM A/B testing 89

Sales Gravy

FEBRUARY 4, 2025

Your product or service is secondaryimportant, but not top of mind until theyre assured of a win. Offer Strategic Expertise If your offering requires complex configurations or specialized knowledge, step in as a consultant. Your product or service is secondaryimportant, but not top of mind until theyre assured of a win.

Sell 81

Sell Customers Contract Construction 81