Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Loyalty programs have evolved beyond simple points systems to sophisticated, data-driven strategies that leverage technology and personalized experiences.

Cross-sell 107

Cross-sell Drivers/motivators Strategize Promote 107

Heinz Marketing

AUGUST 1, 2024

We believe it’s essential to continuously explore and test new tools and technologies—including AI—to optimize our work and enhance the B2B marketing strategies we develop for our clients. Our values-driven approach shapes how we embrace and implement AI technologies.

B2B 109

B2B Clients Technology Technology 109

Salesforce

JULY 18, 2024

With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. According to the Salesforce State of Commerce report: The data shows that businesses in all industries can benefit from embracing the latest technologies.

A/B testing 98

A/B testing Retail CRM Cross-sell 98

Martech

DECEMBER 23, 2024

I am the first generative AI chatbot for marketing technology professionals. Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Case studies Why.

B2B 105

B2B CTR Click Through Rate Strategic planning 105

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

Strategize 122

Strategize Strategic planning Technology Technology 122

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. This unified experience helps customers get service whether they’re on mobile, in-store or viewing ads on TV. These models mix in-house technology with third-party solutions.

Retail 115

Retail Networking Transportation Hospitality 115

Veloxy

JANUARY 7, 2025

Also review what technology and tools your team employs. Online resources, courses, and seminars in the industry can help keep your team up-to-date on the latest trends, techniques and technology. These technologies enable your sales reps to spend more time on strategic initiatives.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Sales Pop!

AUGUST 14, 2024

Application Integration Services play a pivotal role in helping organizations rely on analytics and insights for a competitive edge in today’s data-driven world. Unifying disparate data sources, streamlining workflows, and increasing overall business intelligence capabilities through integration services have never been more essential.

Service 130

Service Government Customer Relationship Management Technology 130

Martech

AUGUST 14, 2024

Invest in leveraging APIs APIs can facilitate integration, and iPaaS (integration platform as a service) solutions can simplify this with pre-built connectors for popular platforms. Don’t sacrifice the specialized features essential to your marketing success in the name of efficiency. Whatever you do, don’t be a hyper-consumer.

Negotiate 111

Negotiate Objectives and Key Results Technology Technology 111

Sales Pop!

MARCH 18, 2024

Whether it’s optimizing routes, improving communication with drivers, or investing in technology. There are several strategic approaches that can help companies in the heavy-haul trucking sector operate more efficiently. Heavy-haul trucking companies can leverage technology solutions such as GPS tracking systems to monitor.

Strategize 130

Strategize Transportation Drivers/motivators Networking 130

Martech

JULY 17, 2024

While marketing focuses on developing awareness and customer preference, GTM aims to shorten the distance between the product or service and the customer. A well-planned and cohesive approach to marketing technology will enable Emma’s team to develop scale and repeatability to support her company’s differentiated market orientation.

GTM 101

GTM Product Strategize Drivers/motivators 101

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. Step 1: Anchor martech decisions in business outcomes Before considering any technology, CMOs must first define what success is. Let’s explore how to cut through the noise and deliver quantifiable value.

Objectives and Key Results 121

Objectives and Key Results Technology Technology High impact 121

Martech

JULY 30, 2024

While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services.

X-functional 110

X-functional Territory Customer Relationship Management CRM 110

Sales Pop!

FEBRUARY 16, 2024

With emerging technologies, shortened product life cycles, and the need to minimize costs, organizations increasingly resort to subcontracting as a strategic tool. Subcontracting product engineering services enables companies to tap into external expertise and resources to supplement in-house capabilities.

Engineering 130

Engineering Service Product Strategize 130

Martech

NOVEMBER 6, 2024

TikTok’s new search ads boost the platform’s versatility by letting you target users who are actively searching for products or services. Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI.

Campaign 121

Campaign Launch Growth Strategize 121

Sales Hacker

FEBRUARY 7, 2025

It specializes in creating personalized shopping experiences for customers by leveraging machine learning and AI technologies. As the company expanded its offerings, Nosto introduced modular pricing options, allowing customers to build their own plans by selecting the specific tools and services they needed.

Price 113

Price E-commerce Cross-sell Profit margin 113

Closing Bigger

SEPTEMBER 18, 2023

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

Strategize 116

Strategize Sales Pipeline Non-Profits 116

Martech

SEPTEMBER 10, 2024

This gives strategists the ability to actually strategize. A Digital Advertising Operating System (DAOS) , like Fluency, can help you solve the challenges of both scale and performance while safely incorporating emerging technologies like automation and AI.

Non-Profits 113

Non-Profits Real Estate Launch Campaign 113

Martech

MAY 3, 2024

This month’s releases bring you some awesome tools like predictive deal scoring to prioritize sales efforts, along with tools to elevate the customer service experience and smarter, automated conversations powered by AI. Automated call handling with IVR technology. Centralized efficiency with the customer success workspace.

Service 119

Service E-commerce Strategize Campaign 119

Heinz Marketing

AUGUST 9, 2024

This automation frees up your team to focus on creative and strategic initiatives that require a human touch. Use AI to Improve Customer Experiences AI can enhance customer experiences by providing quick and efficient service. Example: A chatbot can assist customers with tracking their orders, providing instant responses.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

FEBRUARY 24, 2025

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. Organizational change: Transitioning to a new model demands more than technological shifts.

Objectives and Key Results 98

Objectives and Key Results Government Technology Technology 98

Martech

JULY 19, 2024

Resilience and reinvention: Miguel Hill’s career transition During the pandemic, I coached Miguel Hill, an independent insurance professional with a background in information technology. Speak your mind strategically; don’t shy away from challenging the status quo.

Trust 111

Trust B2B Technique Represent 111

Salesforce

OCTOBER 29, 2024

Achieve Faster Results with Salesforce Get personalized insights and discover how you can accelerate time-to-value with help from our Salesforce Professional Services experts. Plus, they’ll be able to deliver more reliable customer service, building trust, satisfaction, and loyalty. Take the assessment What’s a Center of Excellence?

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Sales Pop!

FEBRUARY 23, 2024

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. This shift calls for a holistic approach to customer service, where every department in a company plays a distinct role in shaping the customer experience. This brings us to the core concept of holistic customer service.

Service 147

Service Customers CRM Campaign 147

Salesforce

AUGUST 15, 2024

For sales and service teams, customer relationship management (CRM) software is an essential part of the puzzle. This provides a single source of truth for your business and allows for more strategic decision-making and personalized engagement. LinkedIn : Target buyers and companies that are a good fit for your products and services.

Product 89

Product E-commerce CRM A/B testing 89

Veloxy

JULY 23, 2024

Start for free The Role of Technology in Predictive Sales Analytics The technology behind Predictive Sales AI is sophisticated yet accessible. Benefits of Predictive Sales AI Predictive Sales AI is more than just a technological upgrade. Another example might be a technology company that sells software solutions.

Technology 130

Technology Technology Sales Healthcare 130

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. And technology buyers also buy on emotion. In your inbox.

Strategize 113

Strategize B2B Legal Launch 113

Search Engine Land

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Loyalty programs have evolved beyond simple points systems to sophisticated, data-driven strategies that leverage technology and personalized experiences.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. B2B marketers need to know the kinds of businesses that purchase their product or service. AI technology was used in content marketing long before OpenAI’s release of ChatGPT.

Strategize 129

Strategize B2B B2C Trust 129

Martech

JULY 24, 2024

The partnership includes providing products and services in the Olympic Village, including products from Always and Tampax for the needs of women athletes. Strategic use of social media allows brands to boost engagement and drive awareness within a new segment of fans.”

Sports 113

Sports Gambling Entertainment Hospitality 113

Salesforce

MARCH 12, 2025

Technology is becoming more innovative with every passing day. One of the most exciting developments in technology is the rise of autonomous and assistive agents. Customer service is #1 and it impacts customer loyalty, brand reputation, and overall growth. Spoiler alert: The answer is, you need both agents.

Represent 98

Represent Customer Relationship Management CRM Relationship Management 98

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. How is GEO different from SEO?

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Martech

SEPTEMBER 6, 2024

Dig deeper: AI content creation: Ushering in the unimaginable 7 emerging trends to watch If there’s one thing I’ve learned in my years of covering marketing technology , it’s that the only constant is change. And boy, is the AI landscape changing fast. Here are a few trends that have me on the edge of my seat.

Negotiate 125

Negotiate Campaign Strategic planning Start-ups 125

Sales Pop!

MAY 26, 2023

It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team. Sales enablement is a strategic, cross-functional discipline, designed to increase sales results and productivity, by providing integrated content, training, and coaching services. —

Objectives and Key Results 223

Objectives and Key Results Cross-sell Sales Strategize 223

Salesforce

DECEMBER 18, 2024

B2B (Business-to-Business) customer service is complex, involving multiple relationship layers, big transactions, and specific support needs that need extra attention. Our research shows that 88% of customers are more likely to buy again with good service, emphasizing the importance of getting it right every time. What are AI agents?

Service 52

Service B2B Customers Trust 52

Salesforce

OCTOBER 31, 2023

This isn’t too good to be true — it’s exactly what over 80% of service leaders say automated customer service helps them do. But according to recent Salesforce research, only 58% of service organizations report using this technology. Find out how in our latest State of Service report.

Service 119

Service Customers Appointment Strategize 119

Heinz Marketing

SEPTEMBER 24, 2024

Its AI-driven analytics help SDRs focus on leads that are showing active interest in your product or service. What was once a manual, time-intensive process can now be handled by smart technology, freeing SDRs to focus on strategic, high-impact activities. Conclusion As AI continues to advance, the role of the SDR is evolving.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105