Salesforce

AUGUST 6, 2024

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. Smart home technology is just what homeowners are looking for. It has a two-pronged approach.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

SEPTEMBER 13, 2024

Service Agent replaces chatbots in handling customer service and replaces chatbots. ” The company compared the new technology to that of self-driving cars in that it can interpret data to adapt to conditions in real time and can act independently within a company’s guardrails.

Launch 111

Launch Pitch Represent B2B 111

Cerebral Selling

DECEMBER 5, 2024

We have a unique solution, leading technology, and an amazing, experienced team, but our customers still see us as a commodity! For example, in the marketing technology space alone, the number of products has increased by a jaw-dropping 9304% since 2011! In the end, we have to give deep discounts to drag deals over the finish line.”

Pitch 130

Pitch Sales Retail Technology 130

Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Patel added: In 2025, AI will be woven into the fabric of everyday customer service operations including AI agents that have natural voice capabilities and the ability to act on customer requests.

Drivers/motivators 125

Drivers/motivators Represent Contact Campaign 125

Martech

AUGUST 20, 2024

This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Those who are skeptical of the latest.

Consult 126

Consult Technology Technology Represent 126

Martech

DECEMBER 6, 2024

Its conversational intelligence comes from development in natural language processing (NLP) and machine learning technologies. The Frame AI team is expected to join HubSpot and integrate Frame AIs technology directly into Breeze, HubSpots family of AI-powered tools, which works across the CRM. Charles and Brandon Reiss.

Conversion 113

Conversion CRM Technology Technology 113

Martech

JULY 29, 2024

Unlike other recently hyped technologies (e.g., What happens when adopting a technology such as AI outpaces leaders’ understanding of its potential, its current application and its potential for harm? the metaverse ), greater AI investments have real and near-immediate potential to provide ROI.

Technology 137

Technology Technology Education Follow-up 137

Iannarino

JUNE 29, 2021

The second strategy was to compete based on products and services. You might still start this pitch by sharing information about your company, but follow up by extolling the tremendous value in your products and services. Later Advantages: Pricing, Service, and Solutions. A fourth strategy is stressing delivery and service.

Clients 344

Clients Price Technology Technology 344

Sales Pop!

DECEMBER 10, 2024

Most notably, though modern technology is especially beneficial for streamlining various workflows, using it in sales can strain the eyes. Given the high costs of vision services, a third of Americans forego getting any issues checked because they dont have the proper insurance. As a result, over 43% of them report worsened eye health.

Angle 205

Angle Education Negotiate Sales 205

Salesforce

NOVEMBER 18, 2024

Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. How do AI agents in financial services help firms grow business? Let’s dive in.

Service 52

Service Non-Profits Territory Trust 52

Anthony Cole Training

MAY 17, 2024

According to the 2023 Edelman Trust Barometer, “Only 59% percent of the 32,000 global respondents to the firm’s 23rd annual trust and credibility survey trust financial services to do what is right, compared to 75% who trust technology and 71% who trust education and food & beverage companies — the top 3 most trusted industries.

Sell 305

Sell Education Trust Technology 305

Salesforce

MARCH 12, 2025

Excellent customer service and smooth online experiences have become table stakes for financial services institutions (FSI) to attract and retain customers. But financial services representatives and advisors are feeling overwhelmed. This helps customer service representatives spend more time on important issues.

Service 54

Service Represent Government Trust 54

Heinz Marketing

AUGUST 1, 2024

We believe it’s essential to continuously explore and test new tools and technologies—including AI—to optimize our work and enhance the B2B marketing strategies we develop for our clients. Our values-driven approach shapes how we embrace and implement AI technologies.

B2B 109

B2B Clients Technology Technology 109

Martech

DECEMBER 4, 2024

Many brands now use digital technology to simplify returns, yet ensuring customers feel positive about the process remains essential. The retailer partnered with a brick-and-mortar store, allowing me to print a free return label and drop off the item at the partner location without contacting customer service.

Customers 115

Customers Retail Represent Contact 115

G2

MARCH 26, 2025

Just as self-service technology streamlines the ordering process, AI enables businesses to offer seamless, on-demand interactions. But what if you could use a self-order kiosk to skip the queue and get your burger? Wouldnt it be great to self-serve, save time, and have easy access to what you need?

Service 52

Service B2B Technology Technology 52

Martech

OCTOBER 31, 2024

Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their household mobility and economic opportunity. This technology enables the company to effectively serve this specific demographic with high-quality vehicles and affordable loans.

Objectives and Key Results 129

Objectives and Key Results Retail Finance Launch 129

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. This unified experience helps customers get service whether they’re on mobile, in-store or viewing ads on TV. These models mix in-house technology with third-party solutions.

Retail 115

Retail Networking Transportation Hospitality 115

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. Creative Agencies : Provide design, content creation, and multimedia services. Request a free brainstorm call here.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Martech

OCTOBER 31, 2024

Viant Technology integrated Comscore’s audience data into ViantAI, enabling more precise and effective media planning. Making Science and GrowthLoop have partnered to launch an AI-driven marketing solution that combines data readiness and AI-powered marketing technology. D-ID launched a new AI-powered marketing suite.

X-functional 110

X-functional Launch Trust Technology 110

Martech

DECEMBER 6, 2024

Other areas of the organization, including security, legal and compliance will also present challenges to adoption of these new technologies. Among the topics covered in this discussion: 4:59: Examples of AI use cases, in customer service and HR.

Government 127

Government Legal Consult Presentation 127

Martech

SEPTEMBER 11, 2024

Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Often, customer feedback and service data are not shared widely. Connect functional groups and leverage talent and technology via shared goals and connected data. A/B testing.

Cross-sell 107

Cross-sell Customers UX A/B testing 107

Martech

AUGUST 1, 2024

Yet, it’s important to recognize AI’s proper role — a technology that saves you time and grows the business by enhancing your work, not entirely replacing it. They are both fast food companies using AI technology during the food ordering process. McDonald’s uses technology to reduce employee interaction.

Campaign 129

Campaign Launch Gaming Sports 129

Martech

AUGUST 14, 2024

Invest in leveraging APIs APIs can facilitate integration, and iPaaS (integration platform as a service) solutions can simplify this with pre-built connectors for popular platforms. Don’t sacrifice the specialized features essential to your marketing success in the name of efficiency. Whatever you do, don’t be a hyper-consumer.

Negotiate 111

Negotiate Objectives and Key Results Technology Technology 111

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. Step 1: Anchor martech decisions in business outcomes Before considering any technology, CMOs must first define what success is. Let’s explore how to cut through the noise and deliver quantifiable value.

Objectives and Key Results 121

Objectives and Key Results Technology Technology High impact 121

Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. The same goes for Microsoft or Amazon.

Non-Profits 131

Non-Profits Engineering Price Market share 131

Martech

OCTOBER 22, 2024

Industry Depending on your product or service, certain industries will be a better fit than others. Conversely, lower points should be given to leads outside your service area. If your product or service is tailored to enterprises, assign higher scores to leads from larger companies. Negative scoring can help with that.

Cross-sell 117

Cross-sell Lead generation GTM Territory 117

Martech

AUGUST 1, 2024

Persado’s new genAI technology lets brands create scalable content that engages specific groups. Using streamr’s genAI technology, allows small and medium-sized businesses to reach audiences on Thinking Media’s free, ad-supported streaming TV service, STIRR. Getty Images updated its generative AI services and tools.

Technology 108

Technology Technology Campaign Drivers/motivators 108

Martech

JULY 30, 2024

While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services.

X-functional 109

X-functional Territory Customer Relationship Management CRM 109

Martech

AUGUST 9, 2024

“Echo AI came onto our radar screen because we were looking for AI-driven consumer insight platforms that can help marketing, sales and customer service teams optimize and become more efficient. ” Improvements in deep learning technology and the development of generative AI have enabled a deeper dive.

Technology 111

Technology Technology Clients Campaign 111

Martech

DECEMBER 23, 2024

I am the first generative AI chatbot for marketing technology professionals. Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. I am trained with MarTech content.

B2B 105

B2B CTR Click Through Rate Strategic planning 105

Salesforce

DECEMBER 18, 2024

B2B (Business-to-Business) customer service is complex, involving multiple relationship layers, big transactions, and specific support needs that need extra attention. Our research shows that 88% of customers are more likely to buy again with good service, emphasizing the importance of getting it right every time. What are AI agents?

Service 52

Service B2B Customers Trust 52

Martech

AUGUST 13, 2024

It ranks how effectively an organization executes and manages the way it does business, from internal strategies, to resources, to the structures that deliver products or services. Size of department, tenure of team, access to technology and budget are just some of the factors that can influence maturity.

Objectives and Key Results 108

Objectives and Key Results Strategize Follow-up Technology 108

Martech

AUGUST 27, 2024

As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. For marketing technology : NLP and computer vision may help with content classification. For this article, I will focus on cloud providers and marketing technology providers.

Government 121

Government SQL Technology Technology 121