Martech

SEPTEMBER 3, 2024

Sports topped the field with an average ad campaign duration of 47 days. In nearly every gaming app category, campaign length increased during the first half of 2024, according to the Mintegral study. Image: Mintegral, “State of Media Buying in H1 2024.” Social gaming apps and racing games rounded the top three.

Gaming 117

Gaming Campaign Sports Promote 117

Iannarino

JULY 2, 2023

He was young and unprepared , wearing a ball cap with his tech company’s logo and a pullover, also sporting the company’s logo. It wasn’t the salesperson’s fault.

Conversion 289

Conversion Sports Engineering Sales 289

Martech

AUGUST 7, 2023

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who : NC Fusion is a nonprofit youth sports organization operating in the Greensboro–Winston-Salem–High Point (“Triad”) region of North Carolina.

Sports 98

Sports Campaign Territory Legal 98

Martech

AUGUST 12, 2024

Over the past weeks, I spent hours in front of the TV watching endless commercials punctuated with short periods of sports coverage. Is it just me, or were there more commercials than usual during these Olympic Games? I saw the Google Gemini and Microsoft Copilot commercials what seemed like a thousand times.

Meeting 134

Meeting Objectives and Key Results Sports Follow-up 134

Search Engine Land

SEPTEMBER 13, 2024

Not needed for sports or speed. For example, one aisle would be for running shoes, another for walking and hiking, another for cleats and sports, etc. This applies to all sporting goods lines and clothing types, too. Cleats could show the name and list the sports they are for. My buyer persona is: Needs arch support.

UX 84

UX Retail Sports Cross-sell 84

Partners in Excellence

DECEMBER 4, 2024

You will seldom see pictures of me in exotic places, doing exotic sports–though I do go to those places and participate in some interesting sports, and they are an important part of my life. The “work” has never been a grind, but a source of inspiration, growth, and constant learning.

Sports 126

Sports Drivers/motivators Growth Promote 126

Anthony Cole Training

MAY 31, 2024

A sales leader’s primary responsibility is to put the BEST team into the marketplace.Much like a general manager in sports, a director of a theatre company or an orchestra leader of a symphony, you have a job and a responsibility to hire and use the best performers.

Sports 239

Sports Sales Drivers/motivators 239

Martech

OCTOBER 16, 2023

The post New YouTube ad package helps brands capture cultural, sports moments appeared first on MarTech. Spotlight Moments is scheduled to become generally available to all advertisers in November. Get MarTech! In your inbox. Business email address Subscribe Processing.

Sports 93

Sports Campaign Process B2C 93

Sales Gravy

JANUARY 16, 2025

Energizing Through Friendly Competition: Workplace challengeslike those inspired by sports or creative competitionsinject energy into teams. Energizing Through Friendly Competition: Workplace challengeslike those inspired by sports or creative competitionsinject energy into teams.

Teamwork 98

Teamwork Sports Drivers/motivators Technique 98

Martech

AUGUST 15, 2024

Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft. Marketing does this through compelling narratives and seamless, sticky experiences. Perception is everything.

Growth 118

Growth Entertainment Sports Strategize 118

Martech

DECEMBER 3, 2024

The lowest mobile category, sporting goods, was still high — 59% of sessions were from mobile. Retail marketing platform Bluecore saw an “overwhelming majority” of ecommerce site visits via mobile. Footwear retailers saw mobile at nearly 85% of sessions. GenAI agents.

Retail 117

Retail Sports Sales Promote 117

Martech

JULY 31, 2024

Dig deeper: How marketers are leveraging the Olympics’ focus on women’s sports to drive engagement In the second quarter, Instagram’s advertising spend growth rate cooled to 24% year-over-year, placing it second behind YouTube. This marks a shift from Q1, where Instagram led the pack, according to the report.

Click Through Rate 117

Click Through Rate Retail Sports Growth 117

Anthony Cole Training

JANUARY 21, 2020

In the 2nd post in our "2020: The Year for Sales Growth" blog series, our Founder and CLO Tony Cole, discusses the importance of maintaining core sales values within an organization, how these values relate to organized sports, the erosion of these said core values, and the impact they have (or can have) on your attempt to grow your sales organization (..)

Sports 187

Sports Sales Growth Consult 187

Martech

JULY 25, 2024

It promises to use AI to “foster an ethos of integrity,…deliver impact that reduces barriers to participation,” increase solidarity and improve sustainability and the role of sport in society. The IOC’s AI hype was a good effort, but it’s far behind current leaders, “destroying humanity” and “putting everyone out of work.”

Click Through Rate 109

Click Through Rate B2C Launch Sports 109

Martech

OCTOBER 21, 2024

Because, in the end, events are a team sport. Your event isn’t just another marketing initiative — it’s a company-wide opportunity to make a lasting impact. Gather your dream team, put these workshops into play and start building something extraordinary. The best time to get everyone in the game is right now.

Strategize 113

Strategize Angle Territory Sports 113

Sales Gravy

JANUARY 19, 2025

Golf, for me, is more than a sport; its a metaphor for sales and life. Golf, for me, is more than a sport; its a metaphor for sales and life. Coachability is the Hallmark of Ultra-High Performers But heres the kicker: coachability is the hallmark of ultra-high performers. Look at any elite athlete, and youll find a coach nearby.

Sports 98

Sports Gaming Sales 98

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Of all brands tracked, cosmetics and skin care saw the highest number of deals (65), closely followed by non-sports apparel and footwear.

Sports 68

Sports Entertainment Retail Follow-up 68

Sales Gravy

FEBRUARY 4, 2025

Talk about local sports teams, industry news, or shared hobbies. Talk about local sports teams, industry news, or shared hobbies. Be a Genuine Partner, Not a Peddler Its tempting to keep nudging your buyers with hard-closing tactics, but that rarely works when they havent secured their own contract. Real rapport fosters loyalty.

Sell 84

Sell Customers Contract Construction 84

Sales Pop!

DECEMBER 18, 2023

You can choose an organization that aligns with your company’s values or sponsor a local sports team. For example, if you sponsor a sports team, the kids on the team will likely have your business name printed on their uniform. There are endless possibilities. When you give, you have the chance to advertise.

Sports 210

Sports Finance Consult Networking 210

Martech

AUGUST 13, 2024

This disconnect with audiences contributed to the decline of many traditional publishers– like Sports Illustrated and BuzzFeed — highlighting the inadequacy of generic content in an era craving tailored experiences and authentic relationships.

Strategic partnership 131

Strategic partnership Strategic planning Represent Sports 131

Sales Pop!

FEBRUARY 5, 2024

Respectful Negotiation In sports talk, offense refers to strategically moving past the opposing team to achieve the goal. Being on the defense as a sports figure requires blocking opponents from attaining their goals. By doing so, similar-minded people can bring exponential results far beyond the original vision.

Negotiate 200

Negotiate Sports Strategize Strategic planning 200

Martech

AUGUST 1, 2024

No switching out paddles halfway through a session or running to the sporting goods store once a month. Perfect for people who like to play pickleball all afternoon or for those just starting to figure out that perfect grip. Durability: Built to withstand intense matches and practice sessions. Who doesn’t need more of that?

Campaign 131

Campaign Launch Gaming Sports 131

Tibor Shanto

JULY 7, 2021

Examples like the one about Kyle Lowry are not uncommon in sports, but in sales? Athletes do not wait for the morning paper to plan how to change their numbers, taking immediate steps to improve. Oddly enough most salespeople know their favorite athlete’s numbers than they do their own. If Not Numbers Then What.

Objectives and Key Results 301

Objectives and Key Results Quota Gaming Commission 301

Membrain

NOVEMBER 7, 2021

I grew up playing sports. But no matter how much I’ve encouraged the idea, my daughters have never wanted to play sports. Then out of the blue, my oldest told me she wanted to play a sport in high school. I played softball and volleyball, and I loved being part of a team.

Sports 133

Sports Prospecting Sales 133

Sales Pop!

DECEMBER 13, 2023

Drawing inspiration from the world of professional sports. In the dynamic and ever-evolving world of business, success hinges on the ability to lead with unwavering determination. This unwavering mental fortitude and an unwavering commitment to personal growth.

Sports 222

Sports Growth Gaming Trust 222

Veloxy

JUNE 21, 2022

What’s your favorite team sport? My favorite team sport is Soccer. Team selling is synonymous with team sports. I actually play in a league out here in Silicon Valley. There is a certain thrill you get when you participate in a big game-changing play.

Sell 189

Sell Inside sales Sports Cross-sell 189

Partners in Excellence

NOVEMBER 18, 2024

And the sales strategists, sporting their bow ties, say “all of this is perfectly predictable!” They have their playbooks, something that produces sales, probably not much different from others. But they come in, implement their playbook, then as things start slowing down, they go someplace else.

Customers 126

Customers Sports Up-sell Start-ups 126

Sales Pop!

FEBRUARY 4, 2022

If you look at sports, for example, when a first baseman is having trouble. The purpose of having the manager in the room is to be another set of eyes and ears. It’s not to sell for you but to watch what you’re doing and give quality feedback on how to improve. The manager doesn’t tell them to read books and go practice on their own.

Quota 225

Quota Sports Education Sales 225

Sales Pop!

JULY 22, 2021

To start this playbook conversation, let’s build our understanding through one of our favorite methods – the sports analogy. In a sport with very few settled situations, they present unique opportunities for strategy. But now, as we emerge from the maelstrom of the pandemic, they matter more than ever.

Sports 171

Sports Quota Strategize Gaming 171

Tibor Shanto

AUGUST 5, 2021

In sales the go to is often sports, and one can understand why. By Tibor Shanto. Helping people adopt new skills and habits can take many forms. One proven way is to use analogies from different yet relatable practices. The stats, competitiveness, playbooks, execution, individual contribution to the team effort, and more.

Objectives and Key Results 293

Objectives and Key Results Sales CRM Prospecting 293

Membrain

JUNE 7, 2023

What’s fun with golf is that it’s a difficult sport, both technically and mentally, and when you’re doing it, you really get into the flow. I love to play golf. You can’t be thinking about anything other than your next shot.

Sports 146

Sports Sales 146

Veloxy

JUNE 7, 2021

25: What's Your Favorite [Country/Animal/Sport/Film]? It might seem counter-intuitive, but admitting you got something wrong will help you create a stronger relationship with your audience. . #25: A fun, easy question is a great way to break the ice in person, so why not try it in email too?

Promote 300

Promote Launch Technique Sports 300

Martech

JUNE 18, 2024

Amid the sea of emails, one catches your eye — a message from your favorite sports store about the perfect running shoes for the marathon you’re gearing up for. A sports store could compare a direct offer like “Get 30% Off Now! .” Imagine it’s Monday morning and your inbox is overflowing.

Campaign 117

Campaign A/B testing Sports Retail 117

Search Engine Land

AUGUST 14, 2024

If you look at all of their ads, they almost look like a sports brand, with all of their messaging focusing on being active and having the athletes enjoy their product afterward.

Clients 80

Clients Target audience/market Sports Campaign 80

David Meerman Scott

JANUARY 18, 2022

An athletic activity, sports team, company, service, rock band, author, or idea that encourages people to be part of a tribe of like-minded people serves to develop fans. It’s increasingly clear based on my years of studying fandom that people are attracted to that which is personal to them.

Sports 137

Sports Service 137

Martech

OCTOBER 2, 2024

Even though she just retired — something few, if any, millennials are currently doing — she’s also beginning a career as a Fox Sports analyst and is about to have a baby. They’re at a place where they need to focus all in on what they’re doing.” Case in point: Carli Lloyd. She’s got a lot going on.

Campaign 73

Campaign B2B Sports Launch 73

Sales Pop!

AUGUST 8, 2022

If you know that they are a fan of a particular sports team, you could use that information to start a conversation. Personalized prospecting is using insight or relevant topic that the prospect can relate to in order to build a bridge and create a connection.

Prospecting 176

Prospecting Sports Gaming Start-ups 176