Martech

OCTOBER 16, 2023

The post New YouTube ad package helps brands capture cultural, sports moments appeared first on MarTech. Spotlight Moments is scheduled to become generally available to all advertisers in November. Get MarTech! In your inbox. Business email address Subscribe Processing.

Sports 100

Sports Campaign Process B2C 100

Anthony Cole Training

MAY 31, 2024

A sales leader’s primary responsibility is to put the BEST team into the marketplace.Much like a general manager in sports, a director of a theatre company or an orchestra leader of a symphony, you have a job and a responsibility to hire and use the best performers.

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Sports Sales Drivers/motivators 224

Anthony Cole Training

JANUARY 21, 2020

In the 2nd post in our "2020: The Year for Sales Growth" blog series, our Founder and CLO Tony Cole, discusses the importance of maintaining core sales values within an organization, how these values relate to organized sports, the erosion of these said core values, and the impact they have (or can have) on your attempt to grow your sales organization (..)

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Sports Sales Growth Consult 183

Martech

NOVEMBER 27, 2024

In addition to discounted electronics peaking on Cyber Monday, Thanksgiving Day (November 28) will be a peak discounting day for toys (27% discount), sporting goods (20% discount) and furniture (19%). Toys have seen an average discount of 14.6% so far this month.

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Sports Retail Start-ups Up-sell 129

Tibor Shanto

JULY 7, 2021

Examples like the one about Kyle Lowry are not uncommon in sports, but in sales? Athletes do not wait for the morning paper to plan how to change their numbers, taking immediate steps to improve. Oddly enough most salespeople know their favorite athlete’s numbers than they do their own. If Not Numbers Then What.

Objectives and Key Results 301

Objectives and Key Results Quota Gaming Commission 301

Veloxy

JUNE 21, 2022

What’s your favorite team sport? My favorite team sport is Soccer. Team selling is synonymous with team sports. I actually play in a league out here in Silicon Valley. There is a certain thrill you get when you participate in a big game-changing play.

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Sell Inside sales Sports Cross-sell 189

Membrain

NOVEMBER 7, 2021

I grew up playing sports. But no matter how much I’ve encouraged the idea, my daughters have never wanted to play sports. Then out of the blue, my oldest told me she wanted to play a sport in high school. I played softball and volleyball, and I loved being part of a team.

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Sports Prospecting Sales 132

Martech

JUNE 18, 2024

Amid the sea of emails, one catches your eye — a message from your favorite sports store about the perfect running shoes for the marathon you’re gearing up for. A sports store could compare a direct offer like “Get 30% Off Now! .” Imagine it’s Monday morning and your inbox is overflowing.

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Campaign A/B testing Sports Retail 126

Martech

DECEMBER 30, 2021

Live sports. More live sports will be headed to streaming as well. Now the migration of live sports to streaming will create another wave of disruption. It’s not just scripted TV hits that are attracting viewers to streaming services. In 2022, for instance, Amazon Prime will be broadcasting Thursday Night Football exclusively.

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Sports Gaming Growth Campaign 126

Tibor Shanto

AUGUST 5, 2021

In sales the go to is often sports, and one can understand why. By Tibor Shanto. Helping people adopt new skills and habits can take many forms. One proven way is to use analogies from different yet relatable practices. The stats, competitiveness, playbooks, execution, individual contribution to the team effort, and more.

Objectives and Key Results 293

Objectives and Key Results Sales CRM Prospecting 293

Veloxy

JUNE 7, 2021

25: What's Your Favorite [Country/Animal/Sport/Film]? It might seem counter-intuitive, but admitting you got something wrong will help you create a stronger relationship with your audience. . #25: A fun, easy question is a great way to break the ice in person, so why not try it in email too?

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Launch Promote Technique Sports 300

Membrain

JUNE 7, 2023

What’s fun with golf is that it’s a difficult sport, both technically and mentally, and when you’re doing it, you really get into the flow. I love to play golf. You can’t be thinking about anything other than your next shot.

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Sports Sales 145

David Meerman Scott

JANUARY 18, 2022

An athletic activity, sports team, company, service, rock band, author, or idea that encourages people to be part of a tribe of like-minded people serves to develop fans. It’s increasingly clear based on my years of studying fandom that people are attracted to that which is personal to them.

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Sports Service 137

Martech

SEPTEMBER 3, 2024

Sports topped the field with an average ad campaign duration of 47 days. In nearly every gaming app category, campaign length increased during the first half of 2024, according to the Mintegral study. Image: Mintegral, “State of Media Buying in H1 2024.” Social gaming apps and racing games rounded the top three.

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Gaming Campaign Sports Growth 126

Martech

MARCH 15, 2022

For marketers reaching sports fans, March Madness is the NCAA national Div. Linear TV still ranks the highest amongst consumption methods for live sporting events,” said Ryan Horn, SVP of marketing for DSP and advertising automation platform Simpli.fi. The number of fans who stream sports is still rising greatly.

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Sports Gaming Networking Campaign 124

Martech

MAY 10, 2024

Comedy and sports leading the way Podcasting’s slowed growth in 2023 was indicative of lower ad budgets overall as advertisers braced for economic headwinds, according to Matt Shapo, director, Media Center for IAB, in his keynote. Comedy overtook sports and news to become the top podcast category, according to the new IAB report, “U.S.

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Sports Strategic partnership Networking Entertainment 114

Search Engine Land

FEBRUARY 9, 2024

Starting February 8, Google will start accepting and running sports betting ads from certified, state-licensed entities with certificates of compliance in North Carolina You must apply for certification to be eligible to promote these ads. Google Ads is updating its gambling and games policy U.S. country-specifics. Why we care.

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Gambling Gaming Sports Promote 114

Martech

MAY 30, 2023

DICK’S Sporting Goods DICK’S Sporting Goods needed to personalize the experience for its customers, athletes of different sports, by showing them the right product offerings at the right time and place. It’s no easy thing to offer millions of athletes a unique experience at scale.

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Sports SQL CTR Entertainment 138

Martech

MAY 2, 2024

Sports fans will also be able to keep updated at a glance with the Medal Count Module, which updates the medal counts for each competing country. New sports with major sports leagues will offer sports fans free coverage of games and events from MLB, PGA Tour, AHL (hockey), Formula One racing and ONE Championship martial arts.

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Sports Networking Technology Technology 119

Sales Hacker

FEBRUARY 10, 2021

We all know competitiveness goes a long way in sales, and probing at an interest in sports, general competitions, and awards for academia, sports, or skill can be a way to assess this trait. Sales is a sport where your competitors are always working on their craft. Coachability.

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Sports Negotiate Technique Presentation 142

Partners in Excellence

DECEMBER 4, 2024

You will seldom see pictures of me in exotic places, doing exotic sports–though I do go to those places and participate in some interesting sports, and they are an important part of my life. The “work” has never been a grind, but a source of inspiration, growth, and constant learning.

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Sports Drivers/motivators Growth Promote 124

Partners in Excellence

JULY 29, 2024

We know the importance of bench strength in sports teams. Bench strength is critical to the success of any sports team, otherwise, why would they spend the money on those people? It focuses on developing people’s abilities to step into new roles and make greater contributions to the organization.

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Sports GTM Growth Gaming 138

Membrain

DECEMBER 14, 2022

If you want a high-performing sports team: Invest in coaching. Sales coaching is critical to increasing sales performance, just as much as coaching is critical to performance in any other area. If you want to be a high-performing athlete: Invest in coaching. If you want your sales team to beat the competition: Invest in coaching.

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Sports Sales 126

Search Engine Land

JANUARY 4, 2024

From January 4, the platform will accept and run ads for sports betting from state-approved entities in Delaware. Eligible advertisers who want to run sports betting ads in Delaware will need to apply for accreditation. The Google Ads gambling and games policy United States country-specifics has been updated. Why we care.

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Gambling Gaming Sports Campaign 107

Sales Gravy

NOVEMBER 10, 2023

Transitioning from scoring points in the NBA to scoring wins in business, Dre has demonstrated how the principles of sports excellence can be effectively applied to sales. In sales, as in sports, consistent effort and a structured approach are non-negotiable. The Four Pillars of Success 1. The Four Pillars of Success 1.

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Sports Negotiate Pitch Sales 108

Tibor Shanto

NOVEMBER 30, 2021

The realty of B2B sales is that it is a contact sport. While I know byers may have been burnt in the past, the need to be clear in ways many are not. Often a good seller is the best person to help a buyer connect the dots, especially ones they drew. What’s At Your Core? What are you willing to do to win, how deep will you go?

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Sports Quota B2B Education 157

Martech

FEBRUARY 11, 2022

Indirectly pandemic-related was the appearance of Dick’s Sporting Goods on the list. Screenshot of TikTok creators in Dick’s Sporting Goods ad. Their campaign rode the huge surge of interest in TikTok by partnering with popular young TikTok creators. Read next: Data shows marketers investing more in video in 2022.

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Retail Sports Growth Campaign 122

Martech

DECEMBER 3, 2024

The lowest mobile category, sporting goods, was still high — 59% of sessions were from mobile. Retail marketing platform Bluecore saw an “overwhelming majority” of ecommerce site visits via mobile. Footwear retailers saw mobile at nearly 85% of sessions. GenAI agents.

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Retail Sports Sales Promote 126

Gong.io

SEPTEMBER 9, 2021

Selling is a team sport once you’re talking quarter million dollar deals. Here’s the high-level view of who you should pull into your deals: Looks like sales is a team sport. I was getting coffee with a friend of mine who’s an Enterprise Account Director at a Fortune 500 company. . Stakeholders are crucial, and so is your team.

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Closing Sports GTM Legal 162

SaaStr

JANUARY 8, 2022

As those ties fray, those kids graduate, those sports wind down, those leases end … folks with deeper ties are looking to leave in 2022, 2023, 2024. Others took some time to plan, realize tech was all digital now, and moved 6-12-15 months into Covid. It’s just the third wave of migration … it’s still to come.

Sports 133

Sports 133

Martech

AUGUST 12, 2024

Over the past weeks, I spent hours in front of the TV watching endless commercials punctuated with short periods of sports coverage. Is it just me, or were there more commercials than usual during these Olympic Games? I saw the Google Gemini and Microsoft Copilot commercials what seemed like a thousand times.

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Meeting Objectives and Key Results Sports Follow-up 137

Understanding the Sales Force

SEPTEMBER 22, 2021

What if a professional sports team reached out to your really good 12-year-old and offered them a professional contract? What if Staples sent out a promo to buy all the printer paper you can in preparation for a printing explosion as we move away from digital? Wouldn't that be nuts? Is that even possible?

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Sports Contract Promote Sales 130

Martech

MAY 24, 2022

VR in the sports industry. VR is mainly used as a training aid in sports like golf, athletics, football, and cycling. VR can also be used to design better and more efficient equipment for sports. The study involves getting participants to play a video game that allows them to control their breathing patterns.

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Sports Construction Gaming Transportation 141

Tibor Shanto

OCTOBER 25, 2021

Outside of family, reading, food, travel, church service and sports—driving organizational and individual growth are his passions. Mareo’s formal education includes a bachelor’s degree in sociology from Brigham Young University and a master’s degree in global leadership from the University of San Diego.

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Sports Manufacturing Education Trust 130

SalesProInsider

SEPTEMBER 20, 2023

Well, in looking at these “blocks,” and from our experience, it could be you.

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Sports Drivers/motivators Finance Technical Sales 155

Martech

DECEMBER 2, 2022

For instance, Fox Corporation is on board with their sports, news and entertainment properties. “It

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Entertainment Sports Campaign Clients 119

Martech

NOVEMBER 28, 2022

Yahoo, which was taken private in a $5 billion deal last year, says it reaches nearly 900 million monthly active users via properties which include AOL, TechCrunch and Yahoo Sports. Taboola, which went public this year, says it partners with 9,000 publishers and reaches 500 million users every day.

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Sports Represent Price Technology 132