article thumbnail

70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

A sales qualified lead (SQL) has been vetted and deemed prepared to have a sales conversation. Sales qualified lead (SQL) A lead vetted by the marketing and sales teams who is deemed ready to buy or have a sales conversation. Lead generation Lead generation is the process of attracting and converting prospects into potential customers.

article thumbnail

What Is Lead Qualification and How Does It Work?

Salesforce

Sales qualified leads (SQLs) Depending on how your company uses this term, either an SQL has been qualified, typically by marketing, and passed along to sales for follow-up or a sales rep has qualified the lead themselves and found them to be a good match for the company.

article thumbnail

Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

ConversionXL

If you collect proper data in Google Analytics, you can tools like Tableau, MS SQL server, and R to do deeper analysis. If you missed out, your next chance will be in the spring at CXL Live 2020 near Austin, Texas. Analysis like this lets us save $50–60K pounds per month via better ad targeting. Events are ideal for microconversions.