SaaStr

DECEMBER 8, 2023

It’s easier for someone who isn’t as sophisticated with SQL because they can ask questions of their data without the 3-6 month learning curve beforehand. You need a strong point of view on how your product will save x company money or solve their pains. The necessity of balancing security and functionality.

GTM 124

GTM SQL X-functional Engineering 124

ConversionXL

AUGUST 4, 2020

During this stage, you want to meet the people doing the main activities in each function, not the managers. . Do you need SQL skills to pull reports, or are there dashboards? cross-functional teams) or working practices (e.g., A hypothetical painted-door test to quantify interest in a tip the author functionality.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

SEPTEMBER 30, 2020

Train your model: I share sample SQL code in my prior article that covers, for example, how to train a model on users’ probability to buy in the next seven days. The final step, then, is normalization: Attributed value for google/cpc = $300/($300+$500) = $300/$800 = 0.375 x $500 = $187.5

X-functional 93

X-functional SQL Campaign Launch 93

ConversionXL

NOVEMBER 3, 2016

So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different. In other words, you’ll answer questions like: Where in the buyer journey is the person that downloads [X] whitepaper? To what points in the customer journey do they correspond?

B2B 110

B2B Conversion B2C SQL 110

Sales Hacker

AUGUST 30, 2018

To create or develop an SQL, there is a series of variables: Number of Taps — The number of times you reach out to a customer; think of an email, a call, a shout-out etc. CR(t) —The conversion rate as a function of time to get to a single SQL. We call this a 3 x 3 account — a term coming from organizational selling.

Prospecting 62

Prospecting SQL GTM X-functional 62

ConversionXL

FEBRUARY 3, 2022

Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Heinz Marketing

JUNE 7, 2021

But it’s also a great way to then go back to your business partners and get that partnership and buy-in when you can quantify, “Hey, we’re spending X amount of time building decks, how can we do some things to lighten the sales load?” ” Or, last year in particular, a lot of time in internal meetings.

Pipeline 129

Pipeline B2B Sales Cross-sell 129

SaaStr

FEBRUARY 11, 2020

If you’re one or if you work for one, I need to decide, “Hey, we’re getting X from if channels, partners, inbound … ” Of course, inbound is such a group stuff, partners, inbound, outbound. Just measure SQLs. It is harder because you have to have consistent definitions on what is an SQL.

Growth 111

Growth Niche Hospitality X-functional 111

SaaStr

JANUARY 21, 2020

I have a young man on my a sales operations team who wanted to do SQL data analysis. QUESTION : As a sales leader, how do you manage expectations across the organization with product and other functions? When they do something really exceptional or awesome I love finding a personal gift or relevant gift. I write down reward generously.

Quota 133

Quota Sales Healthcare Territory 133

ConversionXL

JANUARY 24, 2017

More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Trends include: big data tools, data manipulation (SQL and alternatives), languages like Python, and deeper analyses (e.g., Conversion is expanding beyond just the core user experience. Image Source.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Do more and more people use Feature X? If you’re savvy enough, you can also create your own endpoint using cloud functions or log analysis. Where do my users come from?

Gaming 85

Gaming Sports SQL X-functional 85

ConversionXL

OCTOBER 4, 2018

The other half have a mix of data sources, which inevitably include an offshore SQL database (or ten) managed by an external vendor whom no one can track down. or “Who is likely to try product X?” We pull in the data, build the model, and are off and running.”. Like Vizadata, MIT’s Endor pursues this path.

Sports 131

Sports Clients Engineering Niche 131

Heinz Marketing

JUNE 4, 2018

I think your customer base grows by two X it seems like every month these days. So gone are the days of feature functionality, obviously have a great product to sell, but more important, it’s getting to know the buyer, right? Are you making adjustments to that approach based on millennials versus gen X versus Boomers?

Pipeline 60

Pipeline Sales Drivers/motivators X-functional 60

SaaStr

MAY 10, 2019

And when we would focus on the buying experience and making it very personal to the buyer we actually see a dramatic increase in revenue and so MQL and SQL are what I call maybe a momentum or a KPI metric, but they shouldn’t be how you’re driving or measuring your teams. ” What should they do?

X-functional 57

X-functional SQL Pipeline Go To Market 57

SaaStr

JULY 2, 2020

You’re telling me mathematically the answer is going to be X, but I can’t understand why. There are certain that are really complicated and really to understand how the decision was actually made. Kurt Muehmel: There’s others where that decision, that prediction has been made in a way which is much easier to understand.

Customers 118

Customers Contract Price Education 118

SaaStr

MARCH 1, 2019

And then in the enterprise, some of them tie them to multi-year deals, but there’s actually no impact on conversion rate from the free trial to a paid customer as a function of the contract value. SQL versus the MQL. Tom Tunguz: A lot of the times founders answer at, there’s a 10 X ROI story, that’s really important.

Contract 68

Contract Price Commission Conversion 68

SaaStr

JANUARY 3, 2020

And then in the enterprise, some of them tie them to multi-year deals, but there’s actually no impact on conversion rate from the free trial to a paid customer as a function of the contract value. SQL versus the MQL. Tom Tunguz: A lot of the times founders answer at, there’s a 10 X ROI story, that’s really important.

Contract 12

Contract Price Commission Conversion 12

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? I do have to ask, you said there about your process in terms of the conversion from SQL to MQL and how you thought about that. Because marketing is the revenue function. How did it change his mindset?

Start-ups 57

Start-ups B2B A/B testing Pipeline 57

ConversionXL

JANUARY 28, 2020

What about specific skills to the job—doing X analysis, using Y tool, familiarity with Z marketplace? Do they stand up and disagree when everyone else in the room is just nodding their head? Can they talk to each group on their level? Does what they say add value or just make you feel good?

Growth 70

Growth X-functional SQL UX 70