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Your Contacts Are a Reflection of Your Value

Iannarino

After I started providing an executive briefing during quarterly business reviews with my contacts, executive leaders started joining these meetings. When my contacts started to share with their senior leaders our data, our insights, and what we believed would happen in the future, the senior leaders started to show up.

Contact 303
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The Sales Process Was Designed to Solve the Sales Organizations Problems

Iannarino

As you start to recognize how much professional sales has changed and how impotent the legacy approaches are, you start to realize just how many structures and strategies were designed to solve the sales organization’s problems, not create value for the client. So what’s next?

Process 329
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Why a Fear of Cold Calling is Destroying the Latest Sales Generation

Iannarino

There is never a reason to fear calling a stranger, especially since every won deal starts by meeting a stranger. He argued (and I agree) that the phone should start your sequence. Finally, one person suggested that the best way to start a prospecting sequence is with a warm referral.

Cold Call 348
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The One-Up Mindset

Iannarino

While the One-Up approach to sales is more than just a state of mind, like all effective approaches, it starts with a mindset. The One-Up mindset embodies the values, duties, and obligations of the One-Up salesperson's responsibilities.

Start-ups 277
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing?

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4 Cold Calling Tips for Making a Good First Impression

Veloxy

Start with basic results. Gone are the days where I could start a cold call with, “ My name is Samir and I co-founded Veloxy. When a B2B buyer picks up a cold call, they instantly think you got their name and number from a list. Start with basic results. Get ready to impress more buyers and get more meetings.

Cold Call 358
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How to Avoid Spamming Someone on a Cold Call

Iannarino

Do not target the companies that already buy what you sell or are highly likely to start doing so. To ensure your victim, er, I mean customer recognizes your message as spam, start the conversation with some sort of unprofessional nicety or attempt to build rapport. Ensure that your opening line identifies you as a time-waster.

Cold Call 331