Martech

AUGUST 22, 2024

Marketers are starting to think big about AI in marketing. Up to two-thirds of respondents (66%) say AI is either very important or critically important to the success of their marketing over the next 12 months, per the 2024 State of Marketing AI report. But where to start? 4 use cases for applying AI to marketing 1. Processing.

User Experience 138

User Experience Consult Start-ups Price 138

Martech

JULY 19, 2024

Workflows are set up to hand off from one specialty to another, with the assumption that each specialty has unique skills that they apply to the marketing work. The leaders in the field, however, are starting to move beyond generative AI into using AI to drive workflows and feedback loops. Are you getting the most from your stack?

Manufacturing 129

Manufacturing Assembly Line Technology Technology 129

Search Engine Land

AUGUST 14, 2024

Digital advertising has evolved quite a bit since I started working in paid media. If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy. AI tools to help you level up fast. Optimizing your landing page experience.

CRM 116

CRM Campaign Niche Negotiate 116

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. Example: Start with an initial invite highlighting what they’ll learn and why it’s worth their time.

Appointment 120

Appointment Follow-up Contact Start-ups 120

Salesforce

AUGUST 15, 2024

Every year our customers gear up for what is typically their busiest sending season of the year: Black Friday and Cyber Monday (or as it has become known in recent years, Cyber Week). Below we will take a look at some data in the eight weeks leading up to Cyber Week and compare that with what happened over Cyber Week itself.

Follow-up 115

Follow-up Campaign Start-ups Retail 115

Search Engine Land

JULY 11, 2024

This trend or less visibility for AI-generated answers started in mid-April, when the number of Google Search results without SGE jumped to 65% , up from 25%. AI Overviews take up less pixel space on top of Google’s search results than ever. This decline started June 1. This decrease also started in early June.

Real Estate 113

Real Estate Entertainment Healthcare Education 113

Martech

SEPTEMBER 19, 2024

Creating the base marketing calculators I started by building the calculators in a spreadsheet, just to make sure the math worked as a good ol’ sanity check. That’s when the real fun started. For me, the way around this was to start a fresh chat to reset the token limits. Email: Business email address Sign me up!

CTR 134

CTR Click Through Rate Lead generation Campaign 134

Salesforce

OCTOBER 1, 2024

Some retailers may be missing out on opportunities to rev up sales through the end of October. If your forecast is off, you could end up with lots of inventory to discount on November 1st, eating into your margins. Bewitch shoppers for Summerween, October, and in between Plan ahead and start early. Back to top.

Retail 105

Retail Promote Sales Follow-up 105

Martech

AUGUST 8, 2024

Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is still up in the air. Up to 67% of U.S. Start by identifying your goals (e.g., Processing.

Customer Relationship Management 125

Customer Relationship Management Campaign Relationship Management Lead generation 125

SaaStr

OCTOBER 10, 2024

And what you can see is there is really almost no liquidity for startups and scale-ups in SaaS and Cloud at the moment. So this is ongoing, albeit really only at the top start-ups and scale-ups. Just less so for start-ups and scale-ups. And VC and start-ups need $1B exits to make the math work.

Start-ups 126

Start-ups B2B Engineering Closing 126

SaaStr

NOVEMBER 4, 2024

Every start-up is deeply flawed on many levels :). And so I see these seasoned sales execs blow up 30, 60, 90 days in when they get frustrated when they are pushed to run a new playbook. But I see it all the time at start-ups. Or you may end up bouncing out of a role that could have been great at.

Sales 115

Sales Start-ups 115

Sales Pop!

FEBRUARY 18, 2025

Similarly, in pursuing a prospect, sales teams work diligently to show responsiveness, attention to detail and follow-up in every transaction, hoping to enhance their reputation. Start by assembling your account team in regular sessions to develop honest evaluations and ratings of your performance in each of the areas. Go find it.

Customers 178

Customers Contract Networking Up-sell 178

SaaStr

NOVEMBER 29, 2024

Start-ups, scale-ups and public companies in 2021 would hire a lot of folks they just wouldn’t hire today. 5️⃣ I know it can be hard, but remember every executive is starting at email 1-2 hours a day. I know for many, this seems a much harder time to find a new job What I can tell you is this.

Start-ups 115

Start-ups Growth Sales 115

SaaStr

FEBRUARY 24, 2025

So few having been doing M&A and acquiring start-ups for longer than Steve Mitzenmacher. In His 20+ Years Acquiring Startups, He’s Never Called Up a Founder to Acquire Them “Out of The Blue” Never. I’ve screwed this up too a few times, and I really regret it. So Steve went from acquirer.

Price 105

Price Start-ups Up-sell Process 105

Veloxy

DECEMBER 9, 2024

Start for free Lack of User Buy-In You’ve probably heard it before, “This isn’t how we used to do things.” Clean Up Your Data Invest time and resources into ensuring your data is accurate and up-to-date. Start by pinpointing your top priorities. Start by setting clear expectations.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Salesforce

DECEMBER 2, 2024

Skill up your SMB & Startup Small and Medium Business Trends Report AI for Small Business: How to Choose Your Tech Stack Your Guide to AI for Small Business 5 Small Business Marketing Tools To Generate More Leads Reduce the need for outside help The more you know, the more you can do on your own.

CRM 106

CRM Technique Finance Start-ups 106

Martech

AUGUST 14, 2024

At the start of the year, Yahoo and Google issued new rules for bulk email senders. Build up your sender reputation To ensure deliverability, bulk email senders must authenticate emails using Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM) and Domain-based Message Authentication, Reporting and Conformance (DMARC). “The

Campaign 121

Campaign Start-ups Follow-up Customers 121

Partners in Excellence

OCTOBER 22, 2024

Growing up, my parents constantly reminded me to finish things, “Eat everything on your plate…… Make sure you finish your homework… You haven’t finished putting things away… ” That bad habit has persisted for decades. There’s that Adrenalin rush that comes from starting something new.

Start-ups 118

Start-ups Consult Up-sell Technology 118

Heinz Marketing

AUGUST 13, 2024

We have defined CLG in other posts , if you are new to the concept I recommend starting there. Tighten up that ICP. Section 2: Start Early with Localized Targeting Most needed info is available on-site, but you might need to call. Start early, and don’t assume it’ll be a quick process. Always have a Plan B ready.

Campaign 111

Campaign Launch Start-ups Growth 111

Salesforce

AUGUST 6, 2024

Market more effectively with AI Now that Sandstone has started to tackle costs, the next move in its transformation is finding new sources of revenue. To start, it needs to segment its audience. Sell more, and faster, with AI With interested buyers lined up, now it’s up to the sales team to close deals.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

SEPTEMBER 20, 2024

These statistics confirm what I heard from many people I spoke with at the conference: Although nearly all marketers understand AI’s impact on marketing, they’re not quite sure where to start. For those who have started, they are falling into the trap of using AI for isolated tasks without a strategic framework. Processing.

Profit margin 129

Profit margin Objectives and Key Results Strategize Legal 129

Search Engine Land

OCTOBER 1, 2024

June 2022 : They started testing search filters on the left sidebar. Business email address Sign me up! The death of the category page What do all these changes add up to? That 74% of product searches now start on Amazon. However, what happens when I start filtering using the options on the side? Processing.

Retail 124

Retail E-commerce Price Engineering 124

Heinz Marketing

JULY 22, 2024

Start with some keyword research using free tools like Google Keyword Planner. We once had a chatbot pop-up that looked great on the desktop, but took up the entire window on a mobile device – blocking the entire page so there was no way the visitor could navigate anywhere. Check multiple operating systems and devices.

Angle 111

Angle User Experience Engineering Start-ups 111

Martech

OCTOBER 21, 2024

The community team planned pre-event meetups to drum up excitement. Dig deeper: 4 keys to digital events planning The workshop framework: Aligning the team for success This transformation starts with a workshop where each team of stakeholders brainstorms its role, developing several options for how they can best contribute (and benefit).

Strategize 116

Strategize Angle Territory Sports 116

Martech

AUGUST 12, 2024

I start by creating a requirements narrative that is often a mix of use case information and features. For the initial query, I don’t worry about the quality of the request or optimizing the query; I consider it a starting point and just try to put as much relevant information into the query as I can. Review and Refine. Processing.

Meeting 135

Meeting Objectives and Key Results Sports Follow-up 135

Sales Pop!

FEBRUARY 3, 2025

A company that does home painting may not think its services fit a subscription model, but it could offer a subscription that includes a spring exterior touchup and up to two interior touch-ups per month. Homeownersespecially ones with childrenmay find they need paint touch-ups more frequently than they had anticipated.

Drivers/motivators 168

Drivers/motivators Consult Sales Service 168

SaaStr

NOVEMBER 14, 2024

I’ve now worked with or invested in ~35 successful start-ups beyond my own companies and I’ve watched a lot of VP hire train wrecks. The other huge benefit is it forces the VP to actually sort of start working before they start. Do it in Google Slides or Powerpoint, probably ideally. A little bit.

Start-ups 116

Start-ups Up-sell Consult Engineering 116

Salesforce

MARCH 6, 2025

Consider Your Use Case It all starts with understanding your Agentforce use case. Level up your AI learning Explore core AI concepts and see how to build a basic agent for key tasks. Get started now on Trailhead, Salesforce’s free online learning platform. Heres how were doing it at Salesforce, and how you can too.

UX 103

UX Engineering Start-ups User Experience 103

SaaStr

JANUARY 4, 2025

I think most agree, behind closed doors, theres only one answer: start over. You cant get folks used to working from home to embrace coming to the office You cant get folks used to selling 1520 hours a week to start working 5060. You cant get sales reps used to only doing inbox to magically start cold calling for real.

Cold Call 111

Cold Call Customers Start-ups Meeting 111

Sales Gravy

MARCH 18, 2025

If youve ever hired a sales class or tried to ramp up new hires in an industry with complex products or strict guidelines, youll relate to Gaiuss dilemma. The question is, how soon can they start generating leads and setting up sales conversations? The short answer is no they can start small while still in training.

Cold Call 85

Cold Call Commission Appointment Pipeline 85

Salesforce

OCTOBER 2, 2024

AI for small business is simply utilizing artificial intelligence solutions for remedial tasks that take up time and resources. Get AI for your SMB Get started with artificial intelligence (AI) for your small business and scale fast with the #1 AI CRM for SMBs. It will only get easier for you, from here on out.

Customer Relationship Management 122

Customer Relationship Management Education CRM Relationship Management 122

SaaStr

MARCH 16, 2025

Use a Hypothesis-Driven Approach For each campaign, establish: A clear hypothesis Time limits Budget constraints Minimum success criteria Most importantly, define what “success” looks like before you start. Follow the Pilot-Repeat-Enlarge Methodology Pilot : Start small with minimal investment.

Negotiate 97

Negotiate GTM Campaign Growth 97

SaaStr

NOVEMBER 19, 2024

Dear SaaStr: Which Tactics Always Work to Drive Down Churn, and Drive Up Retention? I see too few SaaS start-up and scale-ups truly segment churn. We already discussed this a bit above, but make driving down churn and drive net retention up a Top 5 company goal. Churn is a bummer, and high churn is bad.

Start-ups 110

Start-ups Meeting Customers 110

Martech

AUGUST 5, 2024

Google faces another DOJ trial over its adtech business, starting September 9. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Even before we get to appeals: Remedies to address Google’s monopoly will be determined in future proceedings. Are you getting the most from your stack? Processing.

Government 123

Government Advertising/ Marketing Start-ups Process 123

SaaStr

DECEMBER 31, 2024

So I caught up the other day with the CTO of a leading SaaS company with tens of thousands of customers, growing quickly. Even the best CTOs are just getting started here. The post Most SaaS Apps Are Just Getting Starting With AI. AI is all over their homepage and website and comms. The same with other leaders.

B2B 132

B2B Start-ups Up-sell Sell 132

Martech

JULY 11, 2024

Pull data on 10 accounts to start. Giving the sales organization insight into how and what audiences engage with lets them focus on starting a relationship. It tells sales who to spend their time with and how to start a relationship so they could one day become new customers. Email: Business email address Sign up now Processing.

B2B 135

B2B Cross-sell Drivers/motivators Pipeline 135