Martech

SEPTEMBER 13, 2024

A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. Give your customers enough time to get excited about a promo, and allow enough time for any stragglers to catch up before you introduce the next big sale.

A/B testing 132

A/B testing Strategic planning Campaign Strategize 132

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. Start with strategy The golden rule for establishing AI success metrics is to start with developing a clear strategy.

Clients 125

Clients Strategize Launch Technology 125

Martech

NOVEMBER 1, 2024

Dig deeper: Rethinking fit, growth and go-to-market for the modern startup The current state of account-based marketing Up to 76% of marketers saw higher ROI with ABM than any other marketing strategy, according to research by the ABM Leadership Alliance and ITSMA. However, this success has created a common blind spot. Processing.

Growth 133

Growth GTM B2B Strategize 133

Martech

AUGUST 8, 2024

Addressing these challenges requires a strategic approach, improving integration, enhancing team capabilities, managing costs and staying current with technological advancements. This is where the Pareto principle can become a powerful strategic tool for you and your team. Processing.

Objectives and Key Results 117

Objectives and Key Results Strategize Technology Technology 117

Partners in Excellence

NOVEMBER 6, 2024

It’s “strategic planning season” for many companies. They are presenting the strategic goals and numbers for the coming year. In discussing the strategic goals for the organization, most take the numbers, run the math based on growth objectives, identifying plans for the coming year. Anyone can run the numbers.

X-functional 127

X-functional Strategize Quota Pipeline 127

Heinz Marketing

SEPTEMBER 26, 2024

But this is the time of year that seems to pick up speed, and before you know it we’ll be drinking eggnog and singing Christmas Carols. Benefits of Early Budget Planning There are many benefits to getting started early. Strategic clarity and focus. Are there new channels that are picking up steam in your industry?

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

JULY 29, 2024

A systemic view matters more than certifications With a systemic view, you can strategically manage martech platforms by leveraging your experience with marketing processes and understanding customer data flow. Email: Business email address Sign me up! Processing.

Technology 114

Technology Technology Strategize Lead generation 114

Martech

AUGUST 14, 2024

Holiday email campaigns will soon be up against a tidal wave of last-minute election emails. But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. Line up your campaigns. Huddle up with your team and review every part of your plan.

Strategic planning 125

Strategic planning Strategize Campaign Up-sell 125

Martech

SEPTEMBER 10, 2024

Which processes should we automate to scale up localized campaigns profitably? The following strategies offer a helpful starting place. For example, when a real estate marketing agency started launching campaigns with automation, they decreased the time to build and launch campaigns from a couple of hours to 10 minutes or less.

Non-Profits 112

Non-Profits Real Estate Launch Campaign 112

Martech

SEPTEMBER 24, 2024

The second says that marketers should have a strategic view of the different platforms and how they hold and use customer data. Architecture vision competency means having a strategic view of marketing technology systems, as well as an understanding of how these tools are used when it comes to collecting and acitvating customer data.

Strategize 112

Strategize Technology Technology Growth 112

Martech

SEPTEMBER 19, 2024

Creating the base marketing calculators I started by building the calculators in a spreadsheet, just to make sure the math worked as a good ol’ sanity check. That’s when the real fun started. For me, the way around this was to start a fresh chat to reset the token limits. Email: Business email address Sign me up!

CTR 130

CTR Click Through Rate Lead generation Campaign 130

Veloxy

JANUARY 7, 2025

Having theappropriate qualifying criteria, like budget, authority, need and timeline ( BANT ), is a good place to start. Automation is key, the right tools will ensure that nothing gets missed with proper follow-ups. To top it all off, keeping up with the changing demands of the market requires anongoing project in improvement.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

SEPTEMBER 6, 2024

As we wrap up this series, I can’t help but feel a mix of excitement and, yes, a touch of that familiar AI anxiety. These AI agents are set to revolutionize how we approach customer service , lead generation and even strategic planning. These trends are already starting to reshape our industry at lightning speed.

Negotiate 124

Negotiate Campaign Strategic planning Start-ups 124

Heinz Marketing

JULY 22, 2024

Start with some keyword research using free tools like Google Keyword Planner. We once had a chatbot pop-up that looked great on the desktop, but took up the entire window on a mobile device – blocking the entire page so there was no way the visitor could navigate anywhere. Check multiple operating systems and devices.

Angle 111

Angle User Experience Engineering Start-ups 111

Martech

JULY 30, 2024

Use project management metrics and data to draw out additional strategic insights. Dig deeper: 6 reasons why you need a marketing work management tool Leverage data to ensure you have the right talent Start with the project data you track around deliverables — volume, complexity and level of effort. Don’t stop there. Processing.

Profit margin 114

Profit margin Niche Strategize Clients 114

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight. Start your research journey with broad, open-ended questions that help map the territory.

Angle 123

Angle Objectives and Key Results Education Strategize 123

Martech

JULY 24, 2024

As for channels, it gave me every relevant channel in existence, and when I asked it to split up the budget, it was sort of random. The good news, though, is that it said what I always say, which is that this is a place to start, and we should make changes after we begin based on the results. Processing. appeared first on MarTech.

Campaign 124

Campaign Strategize Launch Up-sell 124

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. Example: Start with an initial invite highlighting what they’ll learn and why it’s worth their time.

Appointment 115

Appointment Follow-up Contact Start-ups 115

SaaStr

MARCH 25, 2025

The numbers are staggering: they’ve gone from zero to processing billions of conversations, partnered with Zoom as their primary transcription provider, and penetrated Fortune 500 companies through a brilliant bottom-up strategy. This wasn’t just generous – it was strategic.

Meeting 96

Meeting Price Strategize Growth 96

Martech

NOVEMBER 4, 2024

Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. Career advancement: Martech roles often come with opportunities for leadership and strategic influence within organizations.

Technology 110

Technology Technology Strategize Niche 110

Heinz Marketing

AUGUST 13, 2024

We have defined CLG in other posts , if you are new to the concept I recommend starting there. Tighten up that ICP. Section 2: Start Early with Localized Targeting Most needed info is available on-site, but you might need to call. Start early, and don’t assume it’ll be a quick process. Always have a Plan B ready.

Campaign 111

Campaign Launch Start-ups Growth 111

Martech

JULY 29, 2024

It’s clear that the AI hype is driving action, but the rush to adopt it is exposing several gaps, starting with a lack of understanding. Up to 42% of respondents in the Savanta survey worry about AI taking their jobs, a fear supported by recent layoffs. Email: Business email address Sign me up! Processing.

Technology 137

Technology Technology Education Follow-up 137

SaaStr

MARCH 13, 2025

Successful companies are running three motions simultaneously: Bottom-up developer adoption Top-down enterprise engagement Strategic partnerships And they’re doing it from Day 1, not sequentially like in traditional SaaS. Run all three simultaneously from the start. 5 Actionable Strategies for AI Startup Growth 1.

Growth 111

Growth Strategic partnership Contract GTM 111

Veloxy

DECEMBER 9, 2024

Start for free Lack of User Buy-In You’ve probably heard it before, “This isn’t how we used to do things.” Clean Up Your Data Invest time and resources into ensuring your data is accurate and up-to-date. It should be a strategic asset directly tied to your business objectives. Be sure to follow up.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Martech

OCTOBER 1, 2024

When you combine natural language with the ability to process data — both structured and unstructured — the capabilities start to open up even further. Because I was focused on the product module use case, I uploaded the second sample file and used a simple prompt as follow-up. Email: Business email address Sign me up!

Construction 114

Construction CRM Contact Follow-up 114

Martech

OCTOBER 15, 2024

Understanding capability assessment and tool procurement Once marketers understand how customer data flows through various martech platforms and develop a strategic view of how these platforms work together, they can effectively evaluate the capabilities of different tools and guide companies through the right procurement process. Processing.

Contract 108

Contract Negotiate Strategize Technology 108

Sales Hacker

FEBRUARY 7, 2025

From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. Users could sign up for free and get 2GB of storage, which could be expanded by referring friends.

Price 111

Price E-commerce Cross-sell Profit margin 111

Salesforce

OCTOBER 1, 2024

Some retailers may be missing out on opportunities to rev up sales through the end of October. If your forecast is off, you could end up with lots of inventory to discount on November 1st, eating into your margins. Bewitch shoppers for Summerween, October, and in between Plan ahead and start early. Back to top.

Retail 105

Retail Promote Sales Follow-up 105

Martech

DECEMBER 23, 2024

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Decision makers appreciate data-driven content that can inform their strategic decisions. Follow-up campaigns.

B2B 105

B2B CTR Click Through Rate Strategic planning 105

Martech

AUGUST 14, 2024

Develop a comprehensive onboarding program for new hires and schedule regular refresh sessions to ensure everyone is up-to-date on the latest features and best practices. For Time-Constrained Teams: Implement the 80/20 rule gradually, starting with an audit of your most-used and least-used tools. Processing.

Negotiate 110

Negotiate Objectives and Key Results Technology Technology 110

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. The details : Expanded reach : Demand Gen campaigns will allow advertisers to engage with up to 3 billion monthly users across YouTube, Discover and Gmail. What’s next.

Campaign 85

Campaign Represent Strategize Launch 85

Heinz Marketing

AUGUST 9, 2024

How you can start leveraging AI Predictive Analytics: AI can predict future customer behaviors, allowing you to anticipate needs and respond proactively. This automation frees up your team to focus on creative and strategic initiatives that require a human touch.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Search Engine Land

JULY 15, 2024

Ultimately, you want to get in front of the customer early in the purchase process to start a dialogue with them. You can use the Value Proposition Canvas and SCAMPER framework to help you come up with content ideas and formats that will grab your audience by the scruff of the neck and demand their attention. Digital PR.

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

Martech

SEPTEMBER 30, 2024

Here’s a refined version focusing on the advisory role of the martech hire in content strategy development: Act as a strategic advisor on effective content marketing practices by analyzing industry trends, competitor strategies, and audience engagement metrics. Email: Business email address Sign me up! Answer: Certainly! Processing.

Strategize 114

Strategize Campaign Follow-up Technology 114

Martech

DECEMBER 30, 2024

The gaps Ive seen From my vantage point, the barriers to adopting AI and other cutting-edge technologies are as much cultural and strategic as they are technical. The focus on immediate gainssuch as cutting costs or driving short-term sales often comes at the expense of long-term strategic initiatives like AI adoption. Their idea?

Strategize 119

Strategize Trust Technology Technology 119

Iannarino

AUGUST 5, 2021

Fail to impress your client, though, and that’s the last time you’ll end up on their calendar. Now that you know less is more when it comes to rapport-building, your next decision where to start the conversation with a decision-maker. Success in a first meeting all but ensures a second one. What Is Your Agenda?

Clients 337

Clients Meeting Conversion Consult 337

Martech

DECEMBER 4, 2024

Getting swept up in the hype of shiny new tools is easy. When teams work together, martech stops being a source of silos and starts being the bridge to bigger goals. Limit scope for faster execution: Pilot new tools or approaches with a single team or channel to minimize risk and speed up execution. Processing.

Objectives and Key Results 120

Objectives and Key Results Technology Technology High impact 120