Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. Let’s roll up our sleeves and look at a few real-world examples, shall we?

Clients 128

Clients Strategize Launch Technology 128

Martech

DECEMBER 4, 2024

Getting swept up in the hype of shiny new tools is easy. The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. Step 1: Anchor martech decisions in business outcomes Before considering any technology, CMOs must first define what success is.

Objectives and Key Results 123

Objectives and Key Results Technology Technology High impact 123

Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge.

Objectives and Key Results 120

Objectives and Key Results Strategize Technology Technology 120

Martech

AUGUST 27, 2024

As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. Many of these tools are affordable, with starting prices in the hundreds of dollars per month, and can be set up in just a few days. Some of these things may be marketing.

Government 123

Government SQL Technology Technology 123

Martech

AUGUST 14, 2024

Develop a comprehensive onboarding program for new hires and schedule regular refresh sessions to ensure everyone is up-to-date on the latest features and best practices. For Time-Constrained Teams: Implement the 80/20 rule gradually, starting with an audit of your most-used and least-used tools. Processing.

Negotiate 112

Negotiate Objectives and Key Results Technology Technology 112

Martech

AUGUST 19, 2024

I am the first generative AI chatbot for marketing technology professionals. Flexibility and customization: A headless CMS provides developers with the freedom to choose their front-end technologies, allowing for more tailored and innovative user experiences. Future-proofing: Technology is always evolving. Processing.

Territory 108

Territory Technology Technology Presentation 108

Martech

JULY 12, 2024

With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The only constant in marketing is change. In the U.S.,

Campaign 110

Campaign Appointment Government Legal 110

Salesforce

AUGUST 6, 2024

Market more effectively with AI Now that Sandstone has started to tackle costs, the next move in its transformation is finding new sources of revenue. Smart home technology is just what homeowners are looking for. To start, it needs to segment its audience. It has a two-pronged approach. It’s more complex than analog.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

SEPTEMBER 16, 2024

However, many organizations lack the necessary structures, technologies, and roles to quickly and effectively act on these insights. The two groups need to address data silos, identify missing technologies—such as AI-driven analytics platforms, automated tagging, and sentiment analysis tools—and work together to narrow those gaps.

Technology 110

Technology Technology Start-ups Customers 110

Martech

AUGUST 12, 2024

I am the first generative AI chatbot for marketing technology professionals. Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g., Enhanced customer engagement Behavioral triggers: Set up automated campaigns triggered by specific customer actions (e.g.,

Customers 113

Customers A/B testing B2C Cross-sell 113

Martech

AUGUST 21, 2024

To lead and shape marketing technology strategies, marketers must master six core competencies. Let’s start with what martech tool management isn’t: It isn’t about technical setup or programming, and doesn’t require certifications or deep technical knowledge. Email: Business email address Sign me up!

Consult 110

Consult Technology Technology Campaign 110

Martech

AUGUST 22, 2024

Marketers are starting to think big about AI in marketing. Up to two-thirds of respondents (66%) say AI is either very important or critically important to the success of their marketing over the next 12 months, per the 2024 State of Marketing AI report. But where to start? 4 use cases for applying AI to marketing 1. Processing.

User Experience 137

User Experience Consult Start-ups Price 137

Martech

SEPTEMBER 24, 2024

Architecture vision competency means having a strategic view of marketing technology systems, as well as an understanding of how these tools are used when it comes to collecting and acitvating customer data. Dig deeper: What the composability revolution means for the martech stack Email: Business email address Sign me up! Processing.

Strategize 115

Strategize Technology Technology Growth 115

Search Engine Land

JULY 23, 2024

Business email address Sign me up! Like any technology, AI has limitations within its current form. Now, such technologies can attempt to make analytical determinations based on their input data. This advantage won’t last forever, but it offers a valuable head start. Processing. Are we safe? Is AI limited?

Non-Profits 108

Non-Profits Technology Technology Government 108

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. These cities are doing what every marketer aims to do: Create an engaging narrative of progress and improvement tied to technology. Email: Business email address Sign me up!

Territory 113

Territory Transportation Electricity Government 113

Martech

AUGUST 26, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: The platforms you mentioned are indeed important components of a comprehensive marketing technology stack. Consider factors such as the size of your organization, target audience, marketing goals, and existing technology infrastructure.

B2B 114

B2B Target audience/market Campaign Technology 114

Martech

NOVEMBER 4, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. I am trained with MarTech content.

Technology 113

Technology Technology Strategize Niche 113

Martech

AUGUST 13, 2024

Let’s start with the basics. The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing skill sets, training opportunities, and identifying personnel or skill gaps. Are your technology tools integrated? Processing.

Objectives and Key Results 110

Objectives and Key Results Strategize Follow-up Technology 110

Salesforce

JULY 10, 2024

Experts are still trying to understand the true energy cost of training and deploying AI, but there is no question we must act now to scale this technology responsibly and minimize environmental impacts. The good news is companies like Salesforce are already implementing guidelines to prioritize sustainable and ethical AI development.

Electricity 130

Electricity Agriculture Territory Manufacturing 130

Martech

SEPTEMBER 13, 2024

” The company compared the new technology to that of self-driving cars in that it can interpret data to adapt to conditions in real time and can act independently within a company’s guardrails. Email: Business email address Sign me up! Processing.

Launch 114

Launch Pitch Represent B2B 114

Martech

OCTOBER 16, 2024

retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. By analyzing historical data and real-time signals, these technologies help predict which online interactions drive in-store visits and purchases. But with 80% of U.S. The result? Processing.

Retail 119

Retail Campaign Technology Technology 119

Martech

AUGUST 1, 2024

physical example at right ) The Holy Roman Empire was a motley collection of pieces of Europe that lasted from 1516 to 1918 and was ruled by the Habsburg family from start to finish. Inbreeding didn’t help them intellectually either: The Habsburgs started World War I which finished them and their empire. ) Thinking Media and streamr.ai

Technology 110

Technology Technology Campaign Drivers/motivators 110

Search Engine Land

JULY 29, 2024

Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. Continuous adaptation: Both involve ongoing adaptation to changes in algorithms and technology to maintain and improve content visibility and performance. Change is the only constant in today’s rapidly evolving digital marketing landscape.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Salesforce

DECEMBER 4, 2024

Every year, lots of small and medium businesses (SMBs) start with high hopes of making it in a tough market, despite facing many challenges. And, every year, we are here at Salesforce helping them stay up to date with the latest trends. The takeaway : focus on customer experience and invest in AI-powered technology.

CRM 98

CRM Technology Technology Growth 98

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. Continuous Improvement: Regularly update AI algorithms and tools to keep pace with technological advancements.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Martech

AUGUST 12, 2024

I start by creating a requirements narrative that is often a mix of use case information and features. For the initial query, I don’t worry about the quality of the request or optimizing the query; I consider it a starting point and just try to put as much relevant information into the query as I can. Review and Refine.

Meeting 134

Meeting Objectives and Key Results Sports Follow-up 134

Partners in Excellence

NOVEMBER 21, 2024

For years, there have been hints, tips, technologies. How we leverage technologies to reduce the time we spend on administrative tasks. There are 1000s of technologies offering ways to cut the time we had to spend in doing our work. And AI has amped it up to another level. It’s stunning how much time we free up!

Objection handling 126

Objection handling Technology Technology Up-sell 126

Martech

SEPTEMBER 6, 2024

As we wrap up this series, I can’t help but feel a mix of excitement and, yes, a touch of that familiar AI anxiety. These trends are already starting to reshape our industry at lightning speed. Experimentation is key The AI landscape is evolving rapidly and the only way to keep up is to roll up our sleeves and experiment.

Negotiate 127

Negotiate Campaign Strategic planning Start-ups 127

Martech

JULY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a marketing ops leader for a high-end jewelry brand. What are other technology options? Processing.

Objectives and Key Results 116

Objectives and Key Results Customer Relationship Management CRM Technology 116

Martech

AUGUST 15, 2024

The merging of roles will most likely follow the trajectory set by technology. As new technologies emerge, the temptation to buy and implement the latest AI software will be great. Because if we all use AI to write, we all start to sound the same. But buyer beware. Shopping is the easy part. Processing.

Pipeline 122

Pipeline Follow-up Technology Technology 122

Partners in Excellence

JANUARY 22, 2025

They were eager to start. Just dump in the data, the customer didn’t have to clean it up much, we could do that. And this is where the problems started arising. What we discovered was our customers needed to have deep problem solving expertise, and deep knowledge of a few key elements of their processing technologies.

Manufacturing 124

Manufacturing Engineering Technology Technology 124

Martech

OCTOBER 1, 2024

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. When you combine natural language with the ability to process data — both structured and unstructured — the capabilities start to open up even further. Let’s dive into how we claim agency over AI agents.

Construction 117

Construction CRM Contact Follow-up 117

Martech

AUGUST 14, 2024

At the start of the year, Yahoo and Google issued new rules for bulk email senders. The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon. Image: MailCon. Processing.

Campaign 119

Campaign Start-ups Follow-up Customers 119

Martech

NOVEMBER 21, 2024

” the small robot said, starting the conversation. As a first-of-its-kind solution for ensuring brand compliance in both text and visual content, Jasper’s new technologies aim to empower marketers with AI. Email: Business email address Sign me up! “Are you working overtime?” Processing.

Retail 110

Retail Launch Manufacturing Campaign 110

Martech

JANUARY 2, 2025

Dig deeper: Retail media networks: What you need to know Hybrid retail media programs As more retailers plan to start and improve media programs in 2025, many will want hybrid models. These models mix in-house technology with third-party solutions. Email: Business email address Sign me up! Processing.

Retail 117

Retail Networking Transportation Hospitality 117

Martech

OCTOBER 17, 2024

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” When we watch the actual behavior of consumers, they continue to use websites even when they know their data is being hoovered up by half the world. They’ll freak out, won’t they?

Trust 123

Trust Customers Real Estate Technology 123

Partners in Excellence

OCTOBER 22, 2024

Growing up, my parents constantly reminded me to finish things, “Eat everything on your plate…… Make sure you finish your homework… You haven’t finished putting things away… ” That bad habit has persisted for decades. There’s that Adrenalin rush that comes from starting something new.

Start-ups 118

Start-ups Consult Up-sell Technology 118