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4 ways to achieve early wins with AI in marketing

Martech

Marketers are starting to think big about AI in marketing. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. But where to start? 4 use cases for applying AI to marketing 1. Processing.

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10 Simple Ways to Optimize Your Website on a Shoestring Budget

Heinz Marketing

Start with some keyword research using free tools like Google Keyword Planner. Make User Experience a Priority Is your website mobile-friendly? Users should be able to find what they need easily and quickly without having to hunt for it. You don’t have long before visitors will give up and abandon your site.

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11 of the best free tools every SEO should know about

Search Engine Land

We need to understand website performance, market trends, user behavior, competitor activity and the effort needed to achieve our goals. If you are a freelancer just starting out or working in-house with little budget to spend on tools and software, the following can provide you with (almost) everything you need.

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What is generative engine optimization (GEO)?

Search Engine Land

Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. User experience: Both prioritize creating content that is engaging, easy to find and navigate. By leveraging both GEO and SEO, brands can deliver an unparalleled user experience. For example, ChatGPT has over 180.5

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Integrating E-Learning Platforms Into Your Lead Generation Process

Sales Pop!

The old tricks of lead generation – advertising, cold emailing, and generic content offer up unqualified leads that disappear after a quick interaction. Free courses, certificates, or exclusive training sessions all encourage sign-ups, giving businesses an opportunity to build an email list of high-interest prospects.

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Create Your Dream Team with These 7 Agentforce Skills

Salesforce

Consider Your Use Case It all starts with understanding your Agentforce use case. What experience do you want your customers to have? To make that happen, we assembled a dedicated Agentforce team to focus on the customer experience while building on our existing programs and skills. We think about this a lot.

UX 101
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Why Salesforce Adoption Fails and How to Fix It

Veloxy

Start for free Lack of User Buy-In You’ve probably heard it before, “This isn’t how we used to do things.” Simplify the User Experience When it comes to improving Salesforce integration, simplicity is key. Start by pinpointing your top priorities. Start by setting clear expectations.