Sales Hacker

DECEMBER 17, 2024

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 102

GTM Engineering Electricity X-functional 102

Martech

FEBRUARY 24, 2025

Build your intake form to capture these variables from the start, erring on the side of caution and anticipating future needs. Even if you are not tracking intake requests by prioritization level now, consider building that functionality into your intake form. if X, then Y). The isolation variables that enhance analysis.

X-functional 68

X-functional Territory Account management Strategize 68

ClickFunnels

OCTOBER 27, 2021

We also have a Two Comma Club X award for entrepreneurs who have generated $10,000,000+ within their sales funnels. We start by asking you what your goal is: Collecting emails? Create Follow-Up Funnels. Here at ClickFunnels, we are big believers in following up. Can you believe what kids are up to these days??

Gaming 239

Gaming Commission Sales X-functional 239

Anthony Cole Training

JUNE 1, 2015

He explained: “I’ve had a chance to see a lot of companies go from small, flat, non-growing organizations to organizations where something happens and they really begin to kick into gear and they start to grow.” They are completely willing to give up who they are at any given time to achieve what they want to achieve.

X-functional 174

X-functional Technology Technology Growth 174

Sales Hacker

JANUARY 7, 2025

But since I started using Superhuman last quarter, I was able to get back to inbox zero within minutes. I dont know how I didnt start on Superhuman sooner. So if I look at a month or a quarter, you start and you say, okay, do we have enough pipeline? So I think I’m going to start with what is the same.

GTM 117

GTM Sell Customers Cold Call 117

Salesforce

OCTOBER 29, 2024

Deprecation meant our CSM would no longer be supported, opening us up to potential vulnerabilities. Our tiger team created a competitive matrix with the requirements for our new platform: Functionality. We took price out of the equation – functionality was our first priority. Implementation. We asked if that was possible.

Service 69

Service Customers X-functional Pharmaceutical 69

SaaStr

FEBRUARY 25, 2021

The Evangelist can immediately go out and just start selling your product to anyone they can get a meeting with, and can chat the ear off any in-bound prospects. They know how to think creatively and cross-functionally. Almost immediately, your Revenue Per Lead goes up. This guy really understands how to sell up.

X-functional 145

X-functional Cross-sell Sales Up-sell 145

SaaStr

FEBRUARY 12, 2021

” “Or we’ll try to hack the functionality using a product we already have.” ” You’ll hear somewhere between a little and a lot of this until (x) you have a very well established brand and (y) an extremely feature rich product. Because you’ve already built a roadmap to get started in your app.

X-functional 138

X-functional Engineering Follow-up Prospecting 138

SaaStr

DECEMBER 28, 2022

Bring up your objections, respectfully. Roughly, once you (x) have an established brand, and (y) have a marketing engine that is working, and (z) most importantly, once demand gen has finally become somewhat routine … you’ll need a CMO. Because they ended up really knowing their market. You may be right.

X-functional 27

X-functional Growth Follow-up Strategize 27

SaaStr

OCTOBER 7, 2020

As you scale up in SaaS, one thing I can almost guarantee is that you are going to hire some VPs who were either fired or quit their last role. And more importantly, change happens at start-ups as they scale. So many of the very best VP candidates are folks who turn over in high growth start-ups. That can be great.

X-functional 145

X-functional Teamwork Start-ups Growth 145

ConversionXL

JULY 28, 2020

Instead of yelling at smokers to “clean up your butts,” the bins implied the desired behavior in an easy and fun way. In other words: Behavior = motivation x ability x prompt. Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. That’s a nudge.

X-functional 163

X-functional Drivers/motivators Retail Price 163

Search Engine Land

APRIL 7, 2023

where it’s relatively weak (and a simple Excel function would work better). The training data for ChatGPT goes up to late 2021, and it’s unable to access the live web. If you need up-to-date information or statistics for content creation, want analysis done on live web pages, etc. Who is it for? Who is it for?

X-functional 113

X-functional Engineering Conversion Product 113

Partners in Excellence

APRIL 1, 2024

Where we may be higher priced, we tend to outline the capabilities we have relative to the competition. “We offer 15 functions to the competitor’s 10 functions, yet our price is only 10% greater. Where we are lower priced, we compete solely on that low price. You get far more “value” from us.

Price 139

Price X-functional Presentation Represent 139

Martech

MAY 2, 2024

We will start with Meta — which has been injecting AI into all its customer-facing surfaces. He is rightfully amazed that a company with 15 years of data on him came up with suggestions that perfectly targeted topics he isn’t interested in. Iterable added two functions to its customer engagement platform.

X-functional 106

X-functional Appointment Promote Campaign 106

Sales Hacker

MARCH 25, 2025

I think I got to start by maybe putting you on the spot a little bit. Getting entire work done or processes done in the background and only bubbling up to a human when it has an exception. And it’s usually like a very detailed sort of Google doc, here’s the login for X. I mean, moonshot projects sound pretty fun.

GTM 69

GTM X-functional Start-ups Relationship building 69

Heinz Marketing

FEBRUARY 26, 2021

It became clear that the only way to wrap my head around this task was to switch my typical top-down way of thinking about the buying committee to a bottom-up approach. Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first.

Government 126

Government X-functional Angle B2B 126

Sales Hacker

AUGUST 7, 2024

CDPs can be technically complex pieces of software, with deep and lengthy sales cycles and cross functional implementations. Enabling a Commercially focused Customer Success Team If you look across SaaS companies, there is a tremendous amount of variance around what the CS function owns and how it operates.

Go To Market 122

Go To Market X-functional Engineering Cross-sell 122

ClickFunnels

AUGUST 19, 2021

So in this case the conversion rate is: 10/100 x 100 = 10%. The reason why this sales funnel model works so well is that it allows you to: Start the relationship with the potential customer by providing free value. As Russell explained in the video: If he walked up to you out of the blue and said “Hey! What Is a Sales Funnel?

Conversion 244

Conversion Sales Lead generation X-functional 244

SaaStr

FEBRUARY 15, 2020

I know it’s teamwork in a start-up. In a start-up, the VP Sales has to also be aligned to costs, not just revenue. I.e., guarantee me my full bonus for 6+ months until I’ve built up a big enough pipeline to close enough revenue to hit my number. no guaranteed bonus for X months until you scale). It’s tough.

X-functional 142

X-functional Quota Teamwork Sales 142

Sales Hacker

MARCH 4, 2025

It’s your host, Scott Barker, and we really appreciate you lending us your eardrums for the [00:03:00] next 45 minutes or an hour or so, uh, we have a fantastic guest lined up, I am joined by Jessica Gilmartin, Jessica, welcome, Jessica Gilmartin: Thank you very much. And when should companies start thinking about making that shift?

GTM 76

GTM X-functional Start-ups Campaign 76

Search Engine Land

OCTOBER 4, 2023

Changes can be subtle, like moving functions around in the online user interface. It’s imperative that PPC practitioners stay up to date on new developments in the industry. Several news sites and organizations have daily or weekly newsletters that round up all the important PPC news. It’s how I start each weekday.

X-functional 96

X-functional Retail Engineering Follow-up 96

Search Engine Land

SEPTEMBER 26, 2023

self.output_layer = Linear(d_model, vocab_size) def forward(self, x): # Convert words to vectors, as above x = self.embedding(x) # Add position information, as above x = self.positional_encoding(x) # Pass through each transformer layer # What this is : Sending our data through each floor of our multi-story building. #

X-functional 103

X-functional Networking Gaming Represent 103

SaaStr

FEBRUARY 11, 2021

It goes something like “You’ve Got to Get Past the Carcass of Your First VP of Sales” or “It’s The Second VP of Sales When You Really Start Selling” or variants thereof. Because in SaaS start-ups, it seems like the majority of first VP Sales fail. Because in SaaS start-ups, it seems like the majority of first VP Sales fail.

X-functional 145

X-functional Quota Sales Up-sell 145

SaaStr

APRIL 2, 2023

I wrote up a document of what I expect from our leaders, in extreme detail. Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get.

X-functional 132

X-functional Clients Growth Start-ups 132

Martech

OCTOBER 11, 2023

Twitter (now X) has lost much of its business audience and interest from B2B companies. It might be safer than X, but it’s having a difficult time building a B2B audience. Legacy” platforms, like Facebook, where companies quickly rushed in years ago to set up pages and/or groups, have a vast graveyard of abandoned groups and pages.

B2B 130

B2B X-functional Pharmaceutical B2C 130

Search Engine Land

FEBRUARY 24, 2023

pic.twitter.com/4i1sEWs5iZ — AI Breakfast (@AiBreakfast) February 14, 2023 I won’t pretend to know which SEO and digital marketing functions ChatGPT and AI software will and won’t replace. Try to anticipate and address the areas where it may get tripped up as much as possible with the prompt itself.

X-functional 104

X-functional Niche Engineering Start-ups 104

Search Engine Land

OCTOBER 20, 2023

stores with free wifi in X area, hotels that allow dogs in Y area, etc.), X vs. Y Even if you’re not an affiliate or product review site, “X vs. Y” content comparing products or software where you have a database of information is a good candidate for generating a page type programmatically. SUBSCRIBE See terms.

X-functional 115

X-functional Gaming Entertainment B2B 115

Martech

MARCH 1, 2022

Have you ever been in a meeting and had someone turn to you and say, “What do you think about Product X?” Keeping up with the acquisitions. If you have been keeping up with acquisitions in the past year and a half, this little quiz will be a breeze. You know, that landscape with more than 8,000 products.

X-functional 103

X-functional Hospitality Technology Technology 103

Search Engine Land

DECEMBER 5, 2023

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max.

B2B 101

B2B X-functional UX Campaign 101

Heinz Marketing

NOVEMBER 16, 2021

My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. Welcome to the eighth installment of The B2B Marketer’s Quick Start Guide. Check out the previous quick start guide posts on ABM orchestration and live chat. Without further ado…. – you get the idea.

B2B 122

B2B X-functional SQL UX 122

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns. AI can help solve this issue.

X-functional 119

X-functional Customer Relationship Management CRM Relationship Management 119

Martech

NOVEMBER 9, 2023

At a time when most technology marketplaces have hundreds of products — each claiming to be a leader — such a graphic can help simplify creating a shortlist of vendors to explore when you start your evaluation journey. For example, a customer may never know why one vendor got placed at (x, y) and another one at (x1, y1).

X-functional 108

X-functional Strategize B2B Territory 108

SaaStr

OCTOBER 5, 2020

But for many SaaS start-ups, I think accepting this is not only a huge mistake, but it’s a recipe for tragic underperformance. Each one consumes X% of your leads. They suck up a lot of management time. There are just soooo many start-ups. Any rep should be scaled up in 30 days. Any of them.

Territory 119

Territory X-functional Quota Sales 119

Sales Hacker

SEPTEMBER 22, 2023

Turning a free sign-up into an enterprise logo involves a multi-step process that requires careful planning, design, and execution. Freemium to premium is one thing but how do we turn a sign-up into a wall-wall, big enterprise logo? I’ll take all the Big Apple food recommendations that you have! Anyway, let’s get into it.

GTM 121

GTM X-functional Inside sales User Experience 121

SaaStr

APRIL 30, 2024

The focus was cleaning up and rebooting, which meant exiting two of the four AEs in his first 45 days. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. Now, they have over 22 BDRs.

Go To Market 122

Go To Market GTM X-functional Objectives and Key Results 122

SaaStr

JANUARY 24, 2022

SaaS accounting and finance has gotten pretty complicated, and the impacts of getting it wrong have gone up substantially. Last year, I met with the founder of a start-up I really, really liked. She has worked with numerous start ups in Bay Area and Europe (Virgin Mobile USA Inc., Things have changed a lot.

Finance 133

Finance Contract X-functional Start-ups 133

Salesforce

OCTOBER 26, 2021

We started moving away from tracking net-new activity and thinking about a longer revenue cycle.” sign up now. Different measures track different models, but all depend on a simple formula: [Recurring revenue = Active accounts in a period X Cost of good/service]. X 100 = 10% customer churn rate. How is it measured?

X-functional 98

X-functional Sales Growth Contract 98