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How to inflation-proof your marketing in 2025

Martech

To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Email: Business email address Sign me up!

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The Hidden Costs of Efficiency

Sales Hacker

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Automation isn’t going anywhere, but the teams that combine technology with deliberate skill-building will outperform those that rely on AI alone. Let’s get into it.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

It specializes in creating personalized shopping experiences for customers by leveraging machine learning and AI technologies. Additionally, this stage involves deepening relationships with existing customers through upselling and cross-selling, as well as identifying opportunities for strategic partnerships and integrations.

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How event marketers can use hologram technology for live and hybrid experiences

Martech

Instead of using Zoom and showing a remote participant on a screen, they can use hologram technology and place a three-dimensional version of the person on a stage, or in a boardroom. The technology has also been used for NCAA Final Four hoops, and for the 2020 NCAA Championship Football Game. Holograms in live conferencing.

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A Step-by-Step Strategic Account Plan Template for Shared-Value

Hubspot

By using a strategic account plan to target your top key accounts , you can align your focus to become your customer’s trusted partner, solving problems instead of selling products. This strategic account plan template will help you: Expand your understanding of your customer’s business, goals, and motivations. Year founded.

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Building Strategic Partners Video Interview by Jill Konrath of Lori Richardson

Score More Sales

Not surprisingly, our conversation about building strategic partnerships is still current information (except that I’m based in Boston now). Lori speaks, writes, trains, and consults with inside and outbound sellers in technology and services companies. Click here to view the embedded video.

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Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand! by Emarsys

Martech

In this session, Molton Brown’s Senior Business Transformation Manager (Cosmetics), Naresh Krishnamurthy, was joined by Sunny Sangra, Director of Sales Enablement and Partnerships at Sinch. Who are your advocates? Who is spreading the word and driving organic growth?