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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

Founded in 1996, Sterling, Virginia-based Neustar is an information services and technology company and a leader in identity resolution providing the data and technology that enable trusted connections between companies and people at the moments that matter most. A Neustar attribution diagram (via Neustar). Target customers.

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5 Effective Things We Did to Move Upmarket and Built Pipeline with Mapistry (Video + Transcript)

SaaStr

So just last week one of my team members went to Virginia to do an investigation to figure out why a customer had zinc in their water samples and it’s just not something you can do is with software. So we were using those real world stories that people could relate to was actually was really useful and it built trust. Lauren A.: