Smarter With Gartner

JULY 8, 2021

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. For example, it prompts IT leaders to look beyond just impactful technology trends. A “tapestry” of interconnected strategic assumptions. Social/Cultural.

Drivers/motivators 116

Drivers/motivators Strategize Strategic planning Government 116

Martech

SEPTEMBER 6, 2024

Dig deeper: AI content creation: Ushering in the unimaginable 7 emerging trends to watch If there’s one thing I’ve learned in my years of covering marketing technology , it’s that the only constant is change. And boy, is the AI landscape changing fast. Here are a few trends that have me on the edge of my seat.

Negotiate 125

Negotiate Campaign Strategic planning Start-ups 125

Martech

FEBRUARY 24, 2025

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. Organizational change: Transitioning to a new model demands more than technological shifts.

Objectives and Key Results 94

Objectives and Key Results Government Technology Technology 94

Salesforce

AUGUST 15, 2024

This provides a single source of truth for your business and allows for more strategic decision-making and personalized engagement. The reports generated from analytics are used by organizations to understand performance, optimize processes, and guide strategic planning. CRMs offer a comprehensive view of customer data.

Product 89

Product E-commerce CRM A/B testing 89

Salesforce

JUNE 26, 2023

Imagine the possibilities of a strategic AI adoption. Let’s dive in and uncover three practical steps to successful AI adoption and implementation , and the importance of using this technology in a way you can trust with AI Cloud. By building a comprehensive proof of technology, you lay the groundwork for successful AI adoption.

Strategize 97

Strategize Objectives and Key Results Strategic planning Technology 97

Martech

MARCH 6, 2025

Our speakers will cover: Strategic Planning & Goal Setting Building a Collaborative Campaign Framework Data-Driven Decision-Making & Campaign Optimization Save your spot here! The post Managing complex marketing campaigns appeared first on MarTech.

Campaign 64

Campaign Strategic planning Technique Strategize 64

Salesforce

SEPTEMBER 3, 2024

Choose the right tools for seamless scalability When scaling your business, the right technology can make all the difference. Ultimately, integrating these tools isn’t just about staying current with technology — it’s about building a culture that’s ready to scale.

Strategic planning 69

Strategic planning Growth Technology Technology 69

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

Strategic planning 112

Strategic planning Technology Technology Strategize 112

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. The Benefits of Partnering with an External Marketing Agency Agencies specialize in staying current with the latest trends and technologies.

Objectives and Key Results 100

Objectives and Key Results Launch Campaign Growth 100

Tibor Shanto

OCTOBER 18, 2021

Holding an Engineer’s Diploma from the Swiss Federal Institute of Technology (equal to an MS in Engineering), he started out with a corporate career with telecom equipment manufacturers where he held positions such as: Product Manager, Business Manager, Director of Corporate Strategic Planning and COO of a joint venture start-up company.

Strategic planning 157

Strategic planning Manufacturing Consult Strategize 157

Sales Pop!

MARCH 15, 2024

Business owners and entrepreneurs can reallocate their focus toward strategic planning and core activities that drive business growth and development by delegating routine and time-consuming tasks to virtual assistants. His VAs from the Philippines and Latin America are known for great customer service.

Real Estate 162

Real Estate Healthcare Construction Legal 162

Smarter With Gartner

AUGUST 6, 2021

Those who approach the role with a strong, strategic plan for the first 100 days are likely to enjoy success,” says William Candrick , Director Analyst, Gartner. Confirm the resources available to you — including funding, headcount and technology. Plan (Weeks 3-6). Turn what you’ve learned into a blueprint for action.

Strategic planning 111

Strategic planning Objectives and Key Results Strategize Government 111

Salesforce

FEBRUARY 20, 2025

Their strategic guidance helps businesses navigate critical growth phases, with many investors looking for signs of scalability and technological readiness. Tools like customer relationship management (CRM) platforms can demonstrate a business’s potential for systematic growth and strategic planning.

Pitch 52

Pitch Strategic partnership Strategize Strategic planning 52

Sales Pop!

SEPTEMBER 29, 2021

Technology has something to offer when it comes to productivity methods. Many use it for long-term strategic planning. Therefore, you need to handle the quicker tasks before going for the more complex ones. Some studies show that workers find more motivation from the small wins. Use of Apps.

Technique 158

Technique Strategic planning Drivers/motivators Strategize 158

Martech

JANUARY 2, 2024

There are some great resources available for those important topics, including the National Institute of Standards and Technology AI risk management framework , a great starting point if your role is responsible for AI governance. A list of the best AI tools (they will change over time).

Strategic planning 133

Strategic planning Government Construction Legal 133

Martech

MARCH 26, 2024

Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Narrating the story behind the data lets marketing technologists demonstrate the insights’ direct impact on achieving strategic objectives, transitioning from technical support to strategic architects.

Customers 109

Customers Strategic planning Strategize Appointment 109

Martech

DECEMBER 14, 2023

The executives] are focused on long-term strategic planning alignment to any sort of DAM program goal, as well as monitoring the system,” said Horodyski. These include strategic planning, metadata and taxonomy, workflow management, KPIs, system updates, integrations and DAM training. Get MarTech! In your inbox.

Government 109

Government Strategic planning Strategize Technology 109

Martech

AUGUST 15, 2022

I also included a five-point plan for auditing your email marketing program before starting the strategic planning process. This gave you a foundation and direction for your planning process. Now: A 10-point email audit for strategic planning. A pitch for bringing back the strategic planning session.

Strategic planning 101

Strategic planning E-commerce Strategize Campaign 101

Closing Bigger

MAY 9, 2024

With that said here were the 10 big takeaways: Leverage AI for Productivity, Not Replacement: Utilize AI to handle repetitive tasks, freeing up human creativity for strategic thinking and relationship building. This partnership can lead to more informed and nuanced business strategies.

Strategic planning 115

Strategic planning Strategize Relationship building B2B 115

Sales Pop!

SEPTEMBER 1, 2021

But the opportunity makes the risk worthwhile because you can earn a fortune from blockchain technology. You can create a strategic plan and pick the currency while it is still cheap. Even seasoned traders can experience overwhelming stress, let alone beginners.

Strategic planning 130

Strategic planning Government Price Follow-up 130

Sales Pop!

FEBRUARY 6, 2024

These intricately designed customized folders make lasting, tactile impressions in a technology-driven world. Learn expert techniques from strategic planning to creative design, pre-press processing, high-precision specialty printing, and foil stamping focused on channeling brand ethos.

Customers 130

Customers Angle Strategic planning Technique 130

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Technology: Your revenue tech stack , including CRM, analytics, and sales enablement, works harder with RevOps tying it together. Together, they form a framework that drives revenue.

Growth 52

Growth GTM Objectives and Key Results CRM 52

SalesLoft

AUGUST 17, 2022

There’s more to navigating the conversation surrounding sales tech stack consolidation or switching technology than just calculating the monthly cost difference. It’s a (potentially significant) strategic mistake to end the analysis here.

Technology 52

Technology Technology Strategic planning Quota 52

Sales Hacker

APRIL 9, 2020

Evolved Media is a content marketing and technology publishing agency that serves B2B technology businesses. They use deep technology expertise to create content that generates leads and increases awareness. As such, Dan needed to be positioned as a thought leader on the subjects of technology, cyber security, and modern data.

Objectives and Key Results 97

Objectives and Key Results Strategic planning Strategize Clients 97

Martech

APRIL 25, 2023

The situation has put a strain on management resources and forced a lot of seasoned marketers back to completing entry-level tasks, especially in areas like content production — rather than strategic planning or performance optimization. “The ideal MOps team is structured like a pyramid. Get MarTech! In your inbox.

Strategize 108

Strategize Strategic planning Entertainment CRM 108

The 5% Institute

AUGUST 15, 2023

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management? This is where Strategic Account Management (SAM) comes into play.

Account management 52

Account management Strategize Objectives and Key Results Cross-sell 52

Martech

APRIL 8, 2024

I am the first generative AI chatbot for marketing technology professionals. Can you share an example of a project where you successfully used predictive modeling to support strategic planning? The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Strategic planning 103

Strategic planning Technique Strategize Process 103

Martech

APRIL 19, 2023

The focus of DI is not just on the technology but on how it augments human decision-making processes. Strategic intelligence. Broadly, strategic intelligence means using BI insights to drive and support strategy. It eliminates more of the analysis paralysis found in most strategic and high-level tactical decisions.

Strategize 117

Strategize Healthcare GTM Strategic planning 117

Martech

APRIL 19, 2024

Local campaign costs are lower, enabling brands to invest strategically within targeted locales. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns.

Retail 115

Retail Campaign Strategize Strategic planning 115

Veloxy

FEBRUARY 22, 2023

This complete guide will explore the importance of field sales, the roles and responsibilities of representatives and managers, challenges they face, tools and technology available to them, job market information, necessary qualifications and skills, salary ranges, and training and development opportunities.

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Martech

FEBRUARY 2, 2023

Today, the marketing technology industry focuses on providing solutions for leading brands to measure and capture greater customer value over the long term. It seems that brands are starting to take this to heart in a big way, so much so that according to Reuters, “lifetime value” is Silicon Valley’s next buzzword.

Minimum Viable Product 141

Minimum Viable Product Customers Strategic planning Manufacturing 141

Search Engine Land

OCTOBER 17, 2023

The Chinese technology company has said that the chatbot’s capabilities rival those of OpenAI’s ChatGPT-4. Search engine plans. Baidu is planning to integrate Ernie 4.0 Baidu has strategic plans to integrate its updated chatbot across its suite of products, including its search engine. Why we care.

Strategic planning 96

Strategic planning Engineering Strategize Technology 96

Search Engine Land

APRIL 5, 2024

When you work in an industry like SEO , staying updated on new technologies is crucial. For SEO professionals who operate in an ever-evolving and dynamic industry, adopting this nuanced understanding of thought processes can significantly enhance their strategic planning and execution.

Drivers/motivators 111

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 111

Sales Hacker

OCTOBER 17, 2022

And the stronger a company’s change competencies become, the better equipped they are to handle more the complex changes necessary to achieve a strategic advantage over their less resilient competitors. In RevOps, we’re often responsible for strategizing change initiatives within our organizations. Place your people front and center.

Objectives and Key Results 97

Objectives and Key Results Strategic planning Strategize Trust 97

SaaStr

JUNE 17, 2023

This was achieved through strategic cost-cutting measures without compromising their growth trajectory. ” This approach requires careful planning and execution but can result in significant long-term benefits such as increased market share, enhanced brand reputation, and ultimately higher profit margins.

Growth 107

Growth E-commerce Profit margin Strategize 107

Martech

FEBRUARY 26, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt: Our product is loss-making for two years in spite of researched marketing plans. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Price 112

Price Strategic planning Referrals Sales 112

Sales Hacker

DECEMBER 21, 2017

Through strategically implemented training, software tools and engagement techniques, sales ops leaders enable sales reps to focus more on selling in order to drive business results. . This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success.

Territory 106

Territory Non-Profits Contract Quota 106