Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

Strategic planning 124

Strategic planning Technology Technology Strategize 124

Tibor Shanto

OCTOBER 18, 2021

Holding an Engineer’s Diploma from the Swiss Federal Institute of Technology (equal to an MS in Engineering), he started out with a corporate career with telecom equipment manufacturers where he held positions such as: Product Manager, Business Manager, Director of Corporate Strategic Planning and COO of a joint venture start-up company.

Strategic planning 157

Strategic planning Manufacturing Consult Strategize 157

Martech

AUGUST 8, 2024

These models utilize ID-free technology, which predicts the value of an ad impression without identifying the user, offering a privacy-safe solution for advertisers. This data-driven approach provides real-time intelligence, aiding strategic planning while complying with GDPR and CCPA.

E-commerce 126

E-commerce Objectives and Key Results Hospitality Strategic planning 126

Martech

JANUARY 2, 2024

There are some great resources available for those important topics, including the National Institute of Standards and Technology AI risk management framework , a great starting point if your role is responsible for AI governance. A list of the best AI tools (they will change over time).

Strategic planning 138

Strategic planning Government Construction Legal 138

Martech

MARCH 26, 2024

Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Narrating the story behind the data lets marketing technologists demonstrate the insights’ direct impact on achieving strategic objectives, transitioning from technical support to strategic architects.

Customers 120

Customers Strategic planning Strategize Appointment 120

Martech

DECEMBER 14, 2023

The executives] are focused on long-term strategic planning alignment to any sort of DAM program goal, as well as monitoring the system,” said Horodyski. These include strategic planning, metadata and taxonomy, workflow management, KPIs, system updates, integrations and DAM training. Get MarTech! In your inbox.

Government 119

Government Strategic planning Strategize Technology 119

Smarter With Gartner

AUGUST 6, 2021

Those who approach the role with a strong, strategic plan for the first 100 days are likely to enjoy success,” says William Candrick , Director Analyst, Gartner. Confirm the resources available to you — including funding, headcount and technology. Plan (Weeks 3-6). Turn what you’ve learned into a blueprint for action.

Strategic planning 111

Strategic planning Objectives and Key Results Strategize Government 111

Martech

AUGUST 15, 2022

I also included a five-point plan for auditing your email marketing program before starting the strategic planning process. This gave you a foundation and direction for your planning process. Now: A 10-point email audit for strategic planning. A pitch for bringing back the strategic planning session.

Strategic planning 105

Strategic planning E-commerce Strategize Campaign 105

Closing Bigger

MAY 9, 2024

With that said here were the 10 big takeaways: Leverage AI for Productivity, Not Replacement: Utilize AI to handle repetitive tasks, freeing up human creativity for strategic thinking and relationship building. This partnership can lead to more informed and nuanced business strategies.

Strategic planning 115

Strategic planning Strategize Relationship building B2B 115

Martech

APRIL 25, 2023

The situation has put a strain on management resources and forced a lot of seasoned marketers back to completing entry-level tasks, especially in areas like content production — rather than strategic planning or performance optimization. “The ideal MOps team is structured like a pyramid. Get MarTech! In your inbox.

Strategize 119

Strategize Strategic planning Entertainment CRM 119

Martech

APRIL 8, 2024

I am the first generative AI chatbot for marketing technology professionals. Can you share an example of a project where you successfully used predictive modeling to support strategic planning? The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Strategic planning 111

Strategic planning Technique Strategize Process 111

SalesLoft

AUGUST 17, 2022

There’s more to navigating the conversation surrounding sales tech stack consolidation or switching technology than just calculating the monthly cost difference. It’s a (potentially significant) strategic mistake to end the analysis here.

Technology 52

Technology Technology Strategic planning Quota 52

Martech

NOVEMBER 7, 2024

What if I told you the most powerful use of generative AI isn’t content creation, but rather, it’s strategic planning? By using AI strategically, we can move beyond basic demographic segmentation to uncover unique market opportunities that might otherwise be overlooked.

Non-Profits 128

Non-Profits Consult Strategic planning Strategize 128

Martech

FEBRUARY 26, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt: Our product is loss-making for two years in spite of researched marketing plans. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Price 124

Price Strategic planning Referrals Sales 124

Martech

APRIL 19, 2024

Local campaign costs are lower, enabling brands to invest strategically within targeted locales. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns.

Retail 126

Retail Campaign Strategize Strategic planning 126

Martech

APRIL 19, 2023

The focus of DI is not just on the technology but on how it augments human decision-making processes. Strategic intelligence. Broadly, strategic intelligence means using BI insights to drive and support strategy. It eliminates more of the analysis paralysis found in most strategic and high-level tactical decisions.

Strategize 128

Strategize GTM Healthcare Strategic planning 128

The 5% Institute

AUGUST 15, 2023

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management? This is where Strategic Account Management (SAM) comes into play.

Account management 52

Account management Strategize Objectives and Key Results Cross-sell 52

Martech

SEPTEMBER 6, 2024

Dig deeper: AI content creation: Ushering in the unimaginable 7 emerging trends to watch If there’s one thing I’ve learned in my years of covering marketing technology , it’s that the only constant is change. And boy, is the AI landscape changing fast. Here are a few trends that have me on the edge of my seat.

Negotiate 133

Negotiate Campaign Strategic planning Start-ups 133

Sales Hacker

APRIL 9, 2020

Evolved Media is a content marketing and technology publishing agency that serves B2B technology businesses. They use deep technology expertise to create content that generates leads and increases awareness. As such, Dan needed to be positioned as a thought leader on the subjects of technology, cyber security, and modern data.

Objectives and Key Results 88

Objectives and Key Results Strategic planning Strategize Clients 88

Martech

JULY 3, 2023

Well-strategized, thoroughly researched and carefully tailored GTM efforts provided greater operational advantages. Unfortunately, they never took our longer-term strategic advice to expand their point solution into a platform. What to do instead… Strategic planning and planning for contingencies are back in fashion.

Go To Market 119

Go To Market GTM Strategize Growth 119

Martech

DECEMBER 16, 2021

Use cases are the bacon of technology management: they make everything better, from strategic planning to product deployment. They’re especially important for Customer Data Platform projects, where requirements are often poorly understood.

Strategic planning 119

Strategic planning Campaign Strategize Consult 119

Martech

FEBRUARY 2, 2023

Today, the marketing technology industry focuses on providing solutions for leading brands to measure and capture greater customer value over the long term. It seems that brands are starting to take this to heart in a big way, so much so that according to Reuters, “lifetime value” is Silicon Valley’s next buzzword.

Minimum Viable Product 142

Minimum Viable Product Customers Strategic planning Manufacturing 142

Veloxy

FEBRUARY 22, 2023

This complete guide will explore the importance of field sales, the roles and responsibilities of representatives and managers, challenges they face, tools and technology available to them, job market information, necessary qualifications and skills, salary ranges, and training and development opportunities.

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Search Engine Land

OCTOBER 17, 2023

The Chinese technology company has said that the chatbot’s capabilities rival those of OpenAI’s ChatGPT-4. Search engine plans. Baidu is planning to integrate Ernie 4.0 Baidu has strategic plans to integrate its updated chatbot across its suite of products, including its search engine. Why we care.

Strategic planning 96

Strategic planning Engineering Strategize Technology 96

SaaStr

JUNE 17, 2023

This was achieved through strategic cost-cutting measures without compromising their growth trajectory. ” This approach requires careful planning and execution but can result in significant long-term benefits such as increased market share, enhanced brand reputation, and ultimately higher profit margins.

Growth 110

Growth E-commerce Profit margin Strategize 110

G2

DECEMBER 9, 2024

Expect insights on major industry shifts and technological advancements that could inform strategic planning around marketing as well as talent acquisition. As we sleigh into December, lets inspect how November's seven most impactful AI news events will affect marketing and MarTech leaders.

Strategic planning 59

Strategic planning Strategize Technology Technology 59

Salesforce

FEBRUARY 14, 2024

It doesn’t really matter how great the technology is. It doesn’t really matter how great the technology is. Discover ways to effectively introduce new technologies to your team on Trailhead, Salesforce’s free online learning platform. Trust is critical to the success of any business initiative.

Trust 105

Trust Technology Technology Strategic planning 105

Search Engine Land

APRIL 5, 2024

When you work in an industry like SEO , staying updated on new technologies is crucial. For SEO professionals who operate in an ever-evolving and dynamic industry, adopting this nuanced understanding of thought processes can significantly enhance their strategic planning and execution.

Drivers/motivators 111

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 111

Hubspot

MAY 24, 2019

of organizations in the technology industry already have a dedicated sales enablement initiative or function, compared to an average of 50% across other industries. To learn more, check out this ultimate guide to strategic planning next. Would you like to become a sales operations manager? Or are you considering hiring one?

Strategic planning 96

Strategic planning Education Sales Pipeline 96

Martech

AUGUST 29, 2023

His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. Moderator Kim Davis, Editorial Director, MarTech Born in London but a New Yorker for over two decades, Kim Davis started covering enterprise software ten years ago.

Conversion 96

Conversion Customers Strategic planning Growth 96

Martech

APRIL 5, 2023

They combine quick wins for short-term gains with longer-term strategic revisions designed to work now during economic uncertainty and later when times improve. Create or update your strategic plan Whether you have a spreadsheet full of strategy or a bare outline, having a plan can help you allocate time and energy more efficiently.

Profit margin 132

Profit margin Objectives and Key Results A/B testing Strategic planning 132

Salesforce

JULY 25, 2023

The questions about AI businesses need to ask themselves – about technology, skills, privacy, data, and organizational requirements, to name a few – are endless. 65% believe gen AI will allow them to focus on more strategic work. Gen AI, with other automation technologies, could add up to 3.3

Government 98

Government Electricity Strategic planning Technology 98

Outreach

JANUARY 27, 2020

Sales operations can serve a variety of functions including: Process development and reinforcement Strategic planning Sales training Setting up and managing the CRM Above all, sales operations ensures that your sales team's overall process and direction is unified, so customers will have a consistent sales experience throughout the customer journey.

Strategic planning 70

Strategic planning Strategize Quota Sales 70

Martech

DECEMBER 19, 2022

Kerry Cunningham, director of research at revenue technology leader 6Sense, shares: “Most buyers are researching your solution and don’t know your company or solution exists. Bombora’s Burton cites two areas in his work across more than 650 customers: “The first is using intent for strategic planning.

GTM 128

GTM B2B Strategic planning Drivers/motivators 128

Martech

MARCH 5, 2024

HubSpot is also rolling out a series of updates designed to refine your content delivery, optimize lead management processes and provide profound analytical insights that drive strategic decision-making. This level of precision is huge, enabling more effective business management and strategic planning.

Strategize 115

Strategize User Experience Contact Service 115

Salesforce

JANUARY 23, 2023

But until now retailers have lacked both the technology and the mandate to connect marketing, sales, service, and commerce systems to enable a 360-degree view of the customer. We’ll see a growing demand for advanced technological skills such as programming. These included shipping cranes, ATMs, and personal computer spreadsheets.

Growth 98

Growth Agriculture Retail Strategic planning 98

Outreach

SEPTEMBER 8, 2021

By implementing a revenue intelligence practice backed by powerful technology, sales teams can gain total transparency into the health of their pipeline and provide accurate reporting of deals and quota to leadership. Learn more about how RevOps — and the technology it has spurred — is changing the sales game or request a demo today.

Pipeline 105

Pipeline CRM Strategic planning Growth 105