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AI-powered martech news and releases: August 8

Martech

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

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Marketers must adapt to a changing world

Martech

Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. This went a long way toward earning back customer trust. As a result, marketing roles emphasizing strategic planning are being reduced or eliminated.

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Email content for B2B decision-makers: Best of the MarTechBot

Martech

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Decision makers appreciate data-driven content that can inform their strategic decisions.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. Trust/Ethics.

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How to build lasting relationships with SEO clients

Search Engine Land

This stability fosters trust and allows for more comprehensive, strategic planning. Consistently delivering high-quality results is crucial to building trust and proving your value. Being open and honest about this with your client helps to maintain trust over the long term. an impending election).

Clients 82
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3 Steps to Strategic AI Adoption

Salesforce

Imagine the possibilities of a strategic AI adoption. Let’s dive in and uncover three practical steps to successful AI adoption and implementation , and the importance of using this technology in a way you can trust with AI Cloud. Promote transparency : Keep your plan visible, clear, and updated.

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Scaling Challenges Cost Millions — Here’s How to Future-Proof Your Business

Salesforce

Focus on sustainable growth strategies As applications grow more complex, achieving long-term scalability requires strategic planning. As you map out your scalability game plan, remember: the customer experience and trust should be your North Star.