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AI-powered martech news and releases: August 8

Martech

This collaboration focuses on providing personalized user experiences through Coveo’s generative answering solution and advanced search functionalities. The integration aims to improve content discoverability and streamline access to information, allowing businesses to deliver tailored experiences efficiently.

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7 Inspiring Examples of Omni-Channel User Experiences

Hubspot

Instead of thinking of a desktop experience, a mobile experience, a tablet experience, and a Apple Watch experience, we'll need to pursue one, holistic approach -- an omni-channel experience. What Is an Omni-Channel User Experience? 7 Companies With Inspiring Omni-Channel Experiences.

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Scaling Challenges Cost Millions — Here’s How to Future-Proof Your Business

Salesforce

Focus on sustainable growth strategies As applications grow more complex, achieving long-term scalability requires strategic planning. Think of scalability as more than just a “bonus feature” — it’s the answer for a smoother user experience, lower costs, and the flexibility to pivot when needed.

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AI agents offer a glimpse into a potentially simplified future

Martech

On the surface, these bundled offerings promise a “one-stop shop,” but in reality, they create convoluted user experiences, integration headaches and vendor lock-in. This stems from large vendors acquiring smaller companies with disparate technologies. Some responsibilities will undoubtedly evolve as AI matures.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How AI is changing the game for PPC account managers

Search Engine Land

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Also, while we’re talking about creative, PPC managers will hopefully have more time for strategic planning on their landing page/website experience.

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HubSpot’s February 2024 releases include advanced forecasting with AI, new integrations and more

Martech

HubSpot is also rolling out a series of updates designed to refine your content delivery, optimize lead management processes and provide profound analytical insights that drive strategic decision-making. Easier HubSpot navigation for enhanced user experience. Boosted email deliverability with custom tracking domains.