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AI-powered martech news and releases: August 8

Martech

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)?

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The SDR Career Path: A Scalable Approach to SDR Development

Salesforce

The manager role involves strategic planning, performance analysis, and fostering a motivated and productive SDR team. SDR or Sales Manager: The SDR Manager oversees and guides the SDR team. They are responsible for setting goals, providing training and coaching, and ensuring the team meets its performance targets.

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“How I Work”: Margaret Dawson, Vice President, Portfolio Product Marketing at Red Hat @seattledawson #HowIWork

Heinz Marketing

When not in Boston or traveling, I am at our house on the Washington Coast, and nothing keeps me calmer or more focused than a head-clearing walk on the beach. It is the one time I can stop and think, and work on things like customer presentations or strategic plans. What’s your perspective or approach to work/life balance?

Product 66
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Is Competition Based Pricing a Winning Strategy?

Salesforce

By strategically setting your prices in response to competitors, you can secure some of their customer base and stay ahead in the market. Back to top ) 5 steps to build a competition based pricing strategy Building a successful competition based pricing strategy requires careful consideration and strategic planning.

Price 52
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Episode 33: How Solutions Based Manufacturing Helped MAC Products Grow

Spiro Technologies

There is a project in Seattle, Washington where the Seattle Department of Transportation is installing a light rail system on a floating bridge over Lake Washington. Some of them are pretty mission critical for your customers. Eddie Russnow: I’ll tell you something that we did fairly recently. That’s a core belief of mine.

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How to Build a Remarkable 21st Century Brand

Hubspot

Most organizations spend months devising predictable, and often garbled, mission or vision statements that employees ignore and that fail to guide decision-making in both day-to-day management and big-picture strategic planning. The Urban Institute , a think tank based in Washington, D.C.,