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AI-powered martech news and releases: August 8

Martech

This collaboration focuses on providing personalized user experiences through Coveo’s generative answering solution and advanced search functionalities. The integration aims to improve content discoverability and streamline access to information, allowing businesses to deliver tailored experiences efficiently.

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7 Inspiring Examples of Omni-Channel User Experiences

Hubspot

The more technology advances, the more it's integrated into our daily lives. As we continue down these innovative pathways, we’ll continue to see technology become more important to our day-to-day living. What Is an Omni-Channel User Experience? 7 Companies With Inspiring Omni-Channel Experiences.

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AI agents offer a glimpse into a potentially simplified future

Martech

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. Organizational change: Transitioning to a new model demands more than technological shifts.

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Scaling Challenges Cost Millions — Here’s How to Future-Proof Your Business

Salesforce

Choose the right tools for seamless scalability When scaling your business, the right technology can make all the difference. Ultimately, integrating these tools isn’t just about staying current with technology — it’s about building a culture that’s ready to scale.

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10 non-marketing books every SEO should read

Search Engine Land

When you work in an industry like SEO , staying updated on new technologies is crucial. For SEO professionals who operate in an ever-evolving and dynamic industry, adopting this nuanced understanding of thought processes can significantly enhance their strategic planning and execution.

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HubSpot’s February 2024 releases include advanced forecasting with AI, new integrations and more

Martech

Whether it’s through advanced integrations, enhanced email deliverability or more intuitive navigation experiences, these updates are crafted to streamline operations and boost engagement across multiple touchpoints. Easier HubSpot navigation for enhanced user experience. Superpowered sales forecasting with AI.

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How to Avoid Becoming a Marketing Fossil

Hubspot

Nurturing core audiences sounds incredibly hard (and labor-intensive), but with the right approach and the right technology, lead nurturing with content mapped specifically for each target audience is a surefire way to marketing success. Build and evolve your team and technologies to become a performance-driven marketing organization.”