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AI-powered martech news and releases: August 8

Martech

This collaboration focuses on providing personalized user experiences through Coveo’s generative answering solution and advanced search functionalities. The integration aims to improve content discoverability and streamline access to information, allowing businesses to deliver tailored experiences efficiently.

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7 Inspiring Examples of Omni-Channel User Experiences

Hubspot

Instead of thinking of a desktop experience, a mobile experience, a tablet experience, and a Apple Watch experience, we'll need to pursue one, holistic approach -- an omni-channel experience. What Is an Omni-Channel User Experience? 7 Companies With Inspiring Omni-Channel Experiences.

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Scaling Challenges Cost Millions — Here’s How to Future-Proof Your Business

Salesforce

Focus on sustainable growth strategies As applications grow more complex, achieving long-term scalability requires strategic planning. Think of scalability as more than just a “bonus feature” — it’s the answer for a smoother user experience, lower costs, and the flexibility to pivot when needed.

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AI agents offer a glimpse into a potentially simplified future

Martech

On the surface, these bundled offerings promise a “one-stop shop,” but in reality, they create convoluted user experiences, integration headaches and vendor lock-in. This stems from large vendors acquiring smaller companies with disparate technologies.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How AI is changing the game for PPC account managers

Search Engine Land

Also, while we’re talking about creative, PPC managers will hopefully have more time for strategic planning on their landing page/website experience. However, prioritizing algorithm management and user experience optimization will be essential as the landscape shifts and your day-to-day responsibilities evolve.

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9 SEO tactics for the holiday period

Search Engine Land

This includes faster load times, responsive design and easy navigation to improve user experience. Lots of us feel overwhelmed and pressured with just how much there is to do, so ensuring that the mobile experience for users is good is even more critical than usual. Leveraging structured data. Monitoring analytics.