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She ran EMEA Strategic Accounts for Redgate Software. She learned I was working with the North American teams in changing their approach to their markets and driving more aggressive sales growth. And if you’re in a technicalsales role, don’t be too intimidated by your product.
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It provides the information that helps me succeed, translating down into my sales team as I’m coaching and mentoring them. When I know how many strategic appointments my team has had with the right people during the week, I can focus on that, predict what’s happening in Salesforce and in my forecast.
Your sales organization may go from being primarily hub based or inside sales based to having more of a field presence as we did. We also invested around those field account executives, more technicalsales, pre-sales and eventually, customer success and post sales. So that changed a lot.
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