Martech

JUNE 20, 2024

This involves prioritizing, identifying and implementing the right technologies and tools to facilitate your marketing organization’s growth and provide the greatest return on your investment. any technology investments risk potentially wasting valuable human and financial resources. Without a foundation in clear objectives (i.e.,

Strategize 111

Strategize Niche Technology Technology 111

Martech

FEBRUARY 20, 2024

AI technology was used in content marketing long before OpenAI’s release of ChatGPT. The post B2B content marketing: Driving success through strategic content creation appeared first on MarTech. Major enterprise marketing platforms like Adobe have genAI integrations, with more tools and updates rolling out every week. Get MarTech!

Strategize 136

Strategize B2B B2C Trust 136

Veloxy

JULY 23, 2024

Start for free The Role of Technology in Predictive Sales Analytics The technology behind Predictive Sales AI is sophisticated yet accessible. Benefits of Predictive Sales AI Predictive Sales AI is more than just a technological upgrade. Another example might be a technology company that sells software solutions.

Technology 130

Technology Technology Sales Healthcare 130

Veloxy

JANUARY 2, 2024

These range from strategic alterations to investments you can make that will have a transformational impact. Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time. You can easily address this by embracing sales technology to streamline sales processes.

Product 246

Product Territory Objectives and Key Results Sales 246

Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge.

Objectives and Key Results 128

Objectives and Key Results Strategize Technology Technology 128

Veloxy

DECEMBER 28, 2023

Tools and Technology for Modern Outside Sales Teams Modern outside sales teams depend on important tools and technology to enhance their sales performance and maintain competitiveness in the current dynamic sales environment.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

NOVEMBER 13, 2024

In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. This underscores a critical insight: from an investor’s standpoint, marketing has the potential to create long-term value akin to infrastructure or technology investments.

Drivers/motivators 136

Drivers/motivators Growth Objectives and Key Results Strategize 136

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. Defining generalized system understanding for marketers Marketing technology must be aligned with marketing processes to realize the most value to companies. Even with top-tier solutions, they often use a mix of tools.

Technology 126

Technology Technology Strategize Lead generation 126

Martech

SEPTEMBER 24, 2024

The second says that marketers should have a strategic view of the different platforms and how they hold and use customer data. Architecture vision competency means having a strategic view of marketing technology systems, as well as an understanding of how these tools are used when it comes to collecting and acitvating customer data.

Strategize 124

Strategize Technology Technology Growth 124

Martech

JULY 26, 2024

However, understanding its strategic importance is crucial. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Strategize 133

Strategize User Experience High impact Construction 133

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. The answer? You’re not alone. Up to 72% of U.S.

Government 119

Government Technology Technology B2C 119

Martech

DECEMBER 9, 2024

Technology can handle compliance, but accountability is a human responsibility. Marketers are the stewards of ethical practices, ensuring technology serves both customers and brands. Yet it lacks the strategic foresight and emotional resonance required for effective marketing.

Strategize 127

Strategize Campaign Technology Technology 127

Martech

AUGUST 13, 2024

The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing skill sets, training opportunities, and identifying personnel or skill gaps. For example: Strategic performance measures. Are your technology tools integrated?

Objectives and Key Results 119

Objectives and Key Results Strategize Follow-up Technology 119

Martech

NOVEMBER 4, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. I am trained with MarTech content.

Technology 122

Technology Technology Strategize Niche 122

Martech

JUNE 24, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt: How does digital experience transformation connect to strategic capabilities? Answer: Digital experience transformation is closely connected to strategic capabilities within an organization. I am trained with MarTech content.

Strategize 115

Strategize Technology Technology Repeat business 115

Martech

AUGUST 15, 2024

It’s a strategic powerhouse intersecting with every aspect of the business. Marketing, at its best, is the strategic intelligence fueling sales growth,” said Allen Richey, Chief Operating Officer at PacTech. “By This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.”

Growth 127

Growth Entertainment Sports Strategize 127

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

Clients 134

Clients Strategize Launch Technology 134

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

Strategic planning 124

Strategic planning Technology Technology Strategize 124

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Objectives and Key Results 119

Objectives and Key Results Cross-sell Strategize Retail 119

Martech

FEBRUARY 19, 2024

As marketing technology and consumer behavior continuously evolve, skills have a diminishing half-life. Strategic CMOs develop skills rubrics spanning martech fluency, data analysis, creative direction and more. In particular, skills-based hiring enables marketing teams to achieve four key imperatives that empower strategic goals.

User Experience 137

User Experience Strategize Technology Technology 137

Martech

JULY 26, 2024

Marketers really, really want AI to free up time: 80% said they want the technology to “reduce time spent on repetitive, data-driven tasks.” More than half of CEOs/Presidents, CMOs and other C-suite types expect the technology to disrupt employment. However, only 40% of managers and entry-level employees think this will happen.

Technology 129

Technology Technology Strategize Follow-up 129

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. Envision AI optimizing campaign analysis or automating routine tasks, thereby freeing your team to focus on more strategic work. How will AI streamline your operations?

Objectives and Key Results 130

Objectives and Key Results Strategize Technology Technology 130

Martech

JULY 16, 2024

AI can help identify patterns and predict outcomes based on historical data, but these insights must be aligned with clear, strategic goals. However, CMOs must ensure that their teams are trained to interpret and act on AI-generated insights, bridging the gap between technical data analysis and strategic decision-making.

Finance 130

Finance Non-Profits Click Through Rate Strategize 130

Martech

DECEMBER 2, 2024

Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. Co-innovation is a strategic necessity in today’s competitive landscape. AI is not the solution itself; it’s a powerful technology that enables solutions.

Healthcare 130

Healthcare Negotiate Strategic partnership Strategize 130

Veloxy

NOVEMBER 30, 2023

This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. On the other hand, inside sales teams leverage technology-driven solutions. Analyze territories strategically, considering factors like customer density, buying behaviors, and competition.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals.

Product 119

Product Objectives and Key Results Strategize Technology 119

Veloxy

NOVEMBER 6, 2023

It’s about a tech stack that’s lean yet powerful, where each tool: Adds distinct value Integrates seamlessly with others Collectively drives sales execution to new heights The Psychological Impact of Tool Overload In the modern sales environment, technology is a double-edged sword. Mastery of tools boosts confidence.

Sales 289

Sales Strategize Gaming Up-sell 289

Martech

NOVEMBER 1, 2024

Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth. The limitations become evident in several areas: Reactive engagement versus strategically prioritizing customers by propensity to expand.

Growth 138

Growth GTM B2B Strategize 138

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Loyalty programs have evolved beyond simple points systems to sophisticated, data-driven strategies that leverage technology and personalized experiences.

Cross-sell 116

Cross-sell Drivers/motivators Strategize Promote 116

Martech

MAY 30, 2024

The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI. Here, we will analyze the marketing technology portion of the report. of marketing activities use marketing technology (up from 58.4% The CMO Survey is conducted biannually since 2008.

Technology 117

Technology Technology Strategize Follow-up 117

Martech

JULY 29, 2024

Unlike other recently hyped technologies (e.g., What happens when adopting a technology such as AI outpaces leaders’ understanding of its potential, its current application and its potential for harm? the metaverse ), greater AI investments have real and near-immediate potential to provide ROI.

Technology 140

Technology Technology Education Follow-up 140

Veloxy

NOVEMBER 15, 2022

You will need to break all accounts into three tiers: Strategic – your top-value accounts that should use a sales-led, marketing-supported approach that provides one-on-one engagement. Crucially, it ensures that strategic and target accounts gain the personalized touch that 56% of marketers feel is key to the success of this method.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Martech

MARCH 8, 2024

As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. A well-articulated purpose guides the selection of appropriate AI technologies and aligns them with the organization’s strategic goals. How will it flow out?

Objectives and Key Results 135

Objectives and Key Results Strategize Government Technology 135

Martech

FEBRUARY 8, 2024

Building strong data foundations Recently, we have seen some revolutionary new technologies introduced to digital marketing. It is, therefore, imperative that we work on getting the fundamentals right before we dive into the exciting possibilities of these technologies. The strategic use of GA4 is crucial in this process.

Finance 124

Finance Strategize Technology Technology 124

Martech

MAY 3, 2024

Automated call handling with IVR technology. How it helps you This flexibility allows managers to strategically allocate more meetings to top performers or gradually integrate new team members by assigning them fewer meetings. Centralized efficiency with the customer success workspace. Automated user management in workflows.

Service 130

Service E-commerce Strategize Campaign 130

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. Step 1: Anchor martech decisions in business outcomes Before considering any technology, CMOs must first define what success is. Let’s explore how to cut through the noise and deliver quantifiable value.

Objectives and Key Results 120

Objectives and Key Results Technology Technology High impact 120

Martech

OCTOBER 30, 2023

It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. It also offers strategic insights for CMOs to create genuine human connections with their customers in an increasingly data-driven world. Scalable technology. Skill assessment.

Objectives and Key Results 130

Objectives and Key Results Strategize Legal A/B testing 130