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Urban digital transformation: Insights for marketers from global smart cities

Martech

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. Once known for its music scene, Austin, Texas, has successfully rebranded itself as a tech hub. Now, we’re seeing new players enter the field.

Territory 113
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How Technology Can Improve Energy & Utility Customer Satisfaction

Salesforce

Older technology systems lack flexibility and can’t deliver the utility customer satisfaction level critical in today’s competitive market. Digitization (upgrading technology) may seem daunting, but the following steps can start you down the right path. Foster a collaborative mindset.

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5 Dreamforce Sessions Data Leaders Don’t Want to Miss

Salesforce

You’ll learn actionable steps to lay the foundation for a thriving data culture in your business — just as the Texas Rangers baseball organization did. Get firsthand insights from Greg Beltzer, head of technology with RBC Wealth Management, and Joe Taylor, senior vice president of strategy and analytics for Live Nation.

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Data and AI ignite real-time customer conversations and tangible business results by Cynthia Ramsaran

Martech

He holds an MBA in Management from the Texas McCombs School of Business and a BBA in Economics/International Business from Baylor University. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

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How Government Healthcare Can Prevent Global Illness

Salesforce

“Reforms in how we deliver healthcare are often nuanced, labor-intensive, and complex,” said my colleague Daffodil Baez , assistant director of clinical operations at University of Texas Southwestern Medical Center. The urgency of the moment has forced us to address long-standing problems in health systems technology. Read it now.

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Data and AI ignite real-time customer conversations and tangible business results by Cynthia Ramsaran

Search Engine Land

He holds an MBA in Management from the Texas McCombs School of Business and a BBA in Economics/International Business from Baylor University. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

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Salary and Career: Kathleen Voboril can make martech sing

Martech

I did that for a year or two and then decided to go get my MBA at the University of Texas. My sponsors and mentors kind of thought it was a fad and like something for the interns and very marcom-y and not very strategic. And I’m thinking, “Oh my God, they bought the absolute wrong technology. Q: In marketing?