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Urban digital transformation: Insights for marketers from global smart cities

Martech

Once known for its music scene, Austin, Texas, has successfully rebranded itself as a tech hub. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Now, we’re seeing new players enter the field.

Territory 111
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5 Ways A Lead Generation Agency Can Help Your Business

ClickFunnels

However, as your company grows, it pays to become less tactical and more strategic. Ask for verifiable customer testimonials from real people you can reach on LinkedIn (not “Jane, business owner, Texas” ). And that’s okay when you are just starting out because you need to test a bunch of stuff to see what works and what doesn’t.

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A winding path to marketing and analytics

Martech

Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. So what I like and actually what I really like is presenting to clients and doing discovery meetings and some of those strategic pieces and communication pieces. What do you enjoy most about marketing?

Education 114
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5 Dreamforce Sessions Data Leaders Don’t Want to Miss

Salesforce

You’ll learn actionable steps to lay the foundation for a thriving data culture in your business — just as the Texas Rangers baseball organization did. The Rangers use Tableau to track real-time ticket purchases, food and beverage sales, and merchandise sales.

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Data and AI ignite real-time customer conversations and tangible business results by Cynthia Ramsaran

Martech

He holds an MBA in Management from the Texas McCombs School of Business and a BBA in Economics/International Business from Baylor University. Karlos has a strong background in global alliances, product development, and project management and has consistently achieved outstanding results throughout his career.

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Data and AI ignite real-time customer conversations and tangible business results by Cynthia Ramsaran

Search Engine Land

He holds an MBA in Management from the Texas McCombs School of Business and a BBA in Economics/International Business from Baylor University. Karlos has a strong background in global alliances, product development, and project management and has consistently achieved outstanding results throughout his career.

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How Government Healthcare Can Prevent Global Illness

Salesforce

“Reforms in how we deliver healthcare are often nuanced, labor-intensive, and complex,” said my colleague Daffodil Baez , assistant director of clinical operations at University of Texas Southwestern Medical Center. In addition, healthcare is a highly litigated field full of potential pitfalls for practitioners.