article thumbnail

Urban digital transformation: Insights for marketers from global smart cities

Martech

Once known for its music scene, Austin, Texas, has successfully rebranded itself as a tech hub. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Now, we’re seeing new players enter the field.

Territory 110
article thumbnail

What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Quota Relief: How and Why to Give It to Your Salespeople

Salesforce

Back to top ) Boost performance and morale with strategic quota adjustments No organization wants to be in the position where quota relief is regularly on the table. If you’re offering quota relief regularly, it might be time to revamp your processes through better sales performance management and sales-capacity planning.

Quota 74
article thumbnail

5 Ways A Lead Generation Agency Can Help Your Business

ClickFunnels

However, as your company grows, it pays to become less tactical and more strategic. Ask for verifiable customer testimonials from real people you can reach on LinkedIn (not “Jane, business owner, Texas” ). And that’s okay when you are just starting out because you need to test a bunch of stuff to see what works and what doesn’t.

article thumbnail

A winding path to marketing and analytics

Martech

Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. So what I like and actually what I really like is presenting to clients and doing discovery meetings and some of those strategic pieces and communication pieces. What do you enjoy most about marketing?

Education 114
article thumbnail

5 Dreamforce Sessions Data Leaders Don’t Want to Miss

Salesforce

You’ll learn actionable steps to lay the foundation for a thriving data culture in your business — just as the Texas Rangers baseball organization did. The Rangers use Tableau to track real-time ticket purchases, food and beverage sales, and merchandise sales.

article thumbnail

Data and AI ignite real-time customer conversations and tangible business results by Cynthia Ramsaran

Martech

He holds an MBA in Management from the Texas McCombs School of Business and a BBA in Economics/International Business from Baylor University. Karlos has a strong background in global alliances, product development, and project management and has consistently achieved outstanding results throughout his career.