Martech

AUGUST 14, 2024

Holiday email campaigns will soon be up against a tidal wave of last-minute election emails. But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. Some of this apprehension could be not knowing how to sell the budget increase to their bosses.

Strategic planning 125

Strategic planning Strategize Campaign Up-sell 125

Sales Pop!

OCTOBER 21, 2024

Regular trips to the supermarket can quickly add up, no matter how carefully you plan. Sign up for your favorite store’s loyalty program or download their app, and you can unlock discounts that aren’t available to the general public. 3) Stock Up on Non-Perishables When non-perishable goods go on sale, it’s the perfect time to stock up.

Price 130

Price Sales Promote Up-sell 130

Martech

SEPTEMBER 20, 2024

Source: GTM Partners, 3Ps GTM Maturity Model It’s not just about selling more products. He’s not just selling individual products; he’s bundling solutions that solve pain points across multiple areas of a client’s business, increasing cross-product value and making the platform more attractive and sticky for customers.

GTM 108

GTM Product Cross-sell Profit margin 108

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members.

Cross-sell 106

Cross-sell Drivers/motivators Strategize Promote 106

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. After you’ve gathered the list of the desired selling behaviors, it’s time for a frank conversation with sales leadership.

Strategize 115

Strategize GTM Cross-sell Finance 115

Martech

JULY 24, 2024

To answer that, let’s take a sample marketing campaign where we’re selling all-inclusive Mexico vacations and see where AI can help. As for channels, it gave me every relevant channel in existence, and when I asked it to split up the budget, it was sort of random. AI saves us time and is often more accurate than humans. Processing.

Campaign 124

Campaign Strategize Launch Up-sell 124

Martech

SEPTEMBER 26, 2024

In a time when one viral tweet can make or break a brand, having a strategic PR approach cannot be overstated. That’s not to say you shouldn’t make sure during the first year that your PR efforts are ramping up from month to month and quarter to quarter. Email: Business email address Sign me up! Processing.

Territory 128

Territory Contact Pitch Cross-sell 128

SaaStr

MARCH 25, 2025

The numbers are staggering: they’ve gone from zero to processing billions of conversations, partnered with Zoom as their primary transcription provider, and penetrated Fortune 500 companies through a brilliant bottom-up strategy. This wasn’t just generous – it was strategic.

Meeting 96

Meeting Price Strategize Growth 96

Martech

FEBRUARY 20, 2024

For instance, if your business is selling a payroll product or service, it helps to determine the possible age range, common interests and professional challenges for a human resources director who is likely on the buying team. The post B2B content marketing: Driving success through strategic content creation appeared first on MarTech.

Strategize 128

Strategize B2B B2C Trust 128

Salesforce

JULY 18, 2024

Get articles selected just for you, in your inbox Sign up now Increasing loyalty with AI-driven personalization MOL Group’s digital transformation began a few years ago, when they decided to make the switch from being a traditional fuel retailer to a digitally driven consumer goods retailer and integrated mobility service provider.

A/B testing 97

A/B testing Retail CRM Strategize 97

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. I know B2B sales and marketing are more complex, but “clarity sells,” according to Donald Miller, author of “Building a StoryBrand” and “Marketing Made Simple.” The post Transform your B2B brand: 7 strategic insights appeared first on MarTech. In your inbox.

Strategize 112

Strategize B2B Legal Launch 112

Sales Hacker

FEBRUARY 7, 2025

From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. Users could sign up for free and get 2GB of storage, which could be expanded by referring friends.

Price 111

Price E-commerce Cross-sell Profit margin 111

SaaStr

MARCH 25, 2025

In SaaS, its easy to assume that virtual selling has completely taken over. But if you listen to many top CROs in SaaSlike Jonathan Vassil of Toast, Christian Smith of Splunk, Loren Padelford of Slice, and Sam Blond CRO emeritus of Brextheyll tell you that in-person selling is far from dead. Slice does much of the same.

Conversion 75

Conversion Territory Referrals Inside sales 75

Hubspot

JANUARY 14, 2025

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention. I know this.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Sales Gravy

MARCH 2, 2025

The fact is, the more people you talk with, the more youll sell. They lean on email because its easier to hide behind a keyboard than pick up the phone and face rejection. In the past, crafting cold email involved strategic thought and personalized messages unique to each prospect. The Decline of Email Prospecting What happened?

Prospecting 93

Prospecting Pipeline Strategize Up-sell 93

Veloxy

JANUARY 2, 2024

While you may want your sales team to focus on selling, they also spend much time on administrative tasks. In doing so, you can give your reps more time to sell while helping them reach more qualified leads. These range from strategic alterations to investments you can make that will have a transformational impact.

Product 246

Product Territory Objectives and Key Results Sales 246

Salesforce

OCTOBER 1, 2024

Some retailers may be missing out on opportunities to rev up sales through the end of October. It can be difficult to predict which merchandise will sell well and which could flop. If your forecast is off, you could end up with lots of inventory to discount on November 1st, eating into your margins. Back to top.

Retail 105

Retail Promote Sales Follow-up 105

Martech

DECEMBER 20, 2024

Use headings, bullet points and concise sentences to break up the text. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Takeaway Be clear about what your audience will get (education, tools or strategies) and save the hard sell for when theyre ready. Email: Business email address Sign me up!

Education 112

Education Manufacturing B2B Trust 112

Tibor Shanto

AUGUST 10, 2021

Questions are the weapon of choice for consistently successful salespeople, so listen up the half that aren’t making quota. But most sales professionals don’t approach question in a strategic fashion, meaning going beyond the obvious. As I have probably mentioned a million times, prospecting is different than selling.

Appointment 274

Appointment Quota Prospecting Education 274

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. Then, follow up with a recording link and a quick survey to get feedback.

Appointment 115

Appointment Follow-up Contact Start-ups 115

Iannarino

JULY 7, 2021

One way to improve your approach is to remove the crutches you have used to sell. The greater a challenge you see, the more certain you are using a legacy approach to selling. Eliciting your client’s perspective on the impact of things that could harm their business opens up a conversation around change.

Sell 328

Sell Cold Call Contact Clients 328

Search Engine Land

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Hubspot

JANUARY 8, 2025

Youre selling something to someone who just wouldnt budge. If I just described a familiar struggle one you might know all too well Im here to share a solution that might be the answer to your prayers: Gap selling. Truthfully, gap selling takes patience, practice, and persistence to master.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79

Heinz Marketing

AUGUST 13, 2024

Tighten up that ICP. Building your processes to be repeated from the start will set you up to hit the gas faster if you see promising results. Stagger launches : While batching is great for the strategic tasks, it can hinder the execution ones. Expect a few bugs in your workflow and be ready to fix them as they pop up.

Campaign 111

Campaign Launch Start-ups Growth 111

Search Engine Land

JULY 15, 2024

.’ In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. All channels have a role to play, and the best strategies often integrate channels strategically to support each other. Digital PR.

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

Veloxy

NOVEMBER 15, 2022

Account based selling is a B2B concept that has gained a lot of interest in recent times, but implementing it can feel rather daunting. Studies show that at least 94% of B2B teams have adopted account based selling in a bid to deliver improved buying experiences that lead to increased conversions and loyalty. It doesn’t have to.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Sales Pop!

MAY 26, 2023

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. Sales enablement is a strategic, cross-functional discipline, designed to increase sales results and productivity, by providing integrated content, training, and coaching services. — What is Sales Enablement?

Objectives and Key Results 224

Objectives and Key Results Cross-sell Sales Strategize 224

Iannarino

MARCH 2, 2023

But by rushing the deal to get to the pain points, you break B2B selling and buying. Your Buyer's Lack of Experience Because you sell your company's offerings every day, you have the experience that your B2B buyer is missing. We describe this idea as being One-Up , meaning you have greater knowledge and experience than your buyers.

B2B 284

B2B Contact Clients Entertainment 284

Iannarino

AUGUST 3, 2021

The problem-pain-solution approach to selling has long been commoditized. Every time they follow up with the same tired questions, the ones that enable the legacy solution approach that has outlived its effectiveness, the client is moved to action—usually the action of ending the relationship as soon as possible.

Meeting 321

Meeting Clients Prospecting Construction 321

Veloxy

NOVEMBER 6, 2023

Keeping up with multiple tools, each with its updates, notifications, and quirks, can be stressful. By reducing the number of tools and features to navigate, sales reps face fewer daily decisions, preserving their mental energy for more critical choices and strategic thinking. Mastery of tools boosts confidence.

Sales 289

Sales Strategize Gaming Up-sell 289

SaaStr

JANUARY 15, 2025

So literally showing up with food, that made sense to them. ” The make-up of Marchelle’s sales team isn’t just domain experts however, she tries to keep a 50/50 mix of industry veterans and SaaS professionals. What was interesting is no other SaaS company approached it in the way that customers were used to.

Contract 110

Contract Sales Cold Call Trust 110

Martech

SEPTEMBER 12, 2024

The company’s unique selling proposition — its commitment to delivering premium coffee experiences in a welcoming environment — is undermined by trying to cater to everyone. The appointment of a new leader who is seen as highly competent pushed Starbucks stock up 25%. The company must adapt and evolve. Processing.

Appointment 108

Appointment Strategize Customers Promote 108

Understanding the Sales Force

OCTOBER 13, 2024

This is the equivalent to pre-call strategizing, one of several methods we teach for coaching salespeople. There were many follow-up coaching sessions between God and Moses and they went on for many days and weeks, preparing Moses to demonstrate even greater powers. Statistics from Objective Management Group’s nearly 2.5

Strategize 75

Strategize Sales Prospecting Conversion 75

Martech

NOVEMBER 21, 2024

When this CEO first said it, I thought, “Someone doesn’t just come up with that.” I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. Email: Business email address Sign me up! I knew he had it. But what about the rest?

GTM 103

GTM Drivers/motivators Legal Finance 103

Veloxy

OCTOBER 22, 2024

Reduced Time Spent on Manual Tasks I’ve worked with sales teams that would spend hours each week on tasks like: Updating CRM entries Following up with leads Tracking email engagement It’s not only inefficient, but it also distracts from what really matters: selling. AI automates these tasks.

Prospecting 130

Prospecting Technique Pipeline Sales 130

Veloxy

JUNE 24, 2021

If you don’t, your audience will pick up on it and won’t trust or value what you’re saying. Fortunately for you , this article is about to teach you how body language can help emphasize your argument and resonate with your audience when used strategically. Use These Body Techniques to Sell More. Body Language Tip #2: Open Up.

Cross-sell 287

Cross-sell Technique Pitch Contact 287

Search Engine Land

AUGUST 22, 2024

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Prioritize promoting top-selling products and limit spending on those that don’t perform well. Business email address Sign me up! Ideal strategic approach for exploring new market opportunities.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85