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How marketing leaders can transform marketing from a support function to a growth driver

Martech

The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. Instead, it should be positioned as a strategic driver of growth and long-term value.

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AI-powered martech news and releases: August 8

Martech

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

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How to navigate the shift from Product-Led Growth to Enterprise

Sales Hacker

Many make this shift reactively rather than strategically. Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion. PLG and SLG arent competitors, theyre partners in growth. Companies that seamlessly bridge the two unlock incredible scale.

Growth 81
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Digital Selling Framework: Strategy First, Execution Every Day

SalesforLife

You need to consider developing strategic frameworks and coaching guides. How do they keep the sellers accountable to the right strategic activities? (That being said, there are many organizations where sellers aren’t doing enough to influence a sales outcome). What questions do they ask?

Sell 115
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Infobip partners with Community to launch a global messaging offering

Martech

Community adds a dash of glamor with its high profile celebrity users (hello, Kerry Washington) as well as enterprise brands like McDonald’s, CNN and William-Sonoma.

Launch 111
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How event marketers can use hologram technology for live and hybrid experiences

Martech

Most recently they partnered with WeWork to allow members access to holograms in 11 locations, including New York, Los Angeles, Miami and Washington, D.C. Holograms on stage. Event marketers who want to book high-profile speakers have budget and logistical constraints that limit their options. Holograms in live conferencing.

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Highspot and Outreach Expand Partnership to Help Companies Increase Sales Rep Performance

Highspot

Executing your strategic initiatives with Highspot increases revenue, drives consistent rep performance and improves rep ROI. Outreach is a privately held company based in Seattle, Washington. Companies like DocuSign, Fiserv, OKTA, Red Hat, Yahoo and Zillow use Highspot to manage content, train and coach sellers and engage buyers.

Sales 98