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How marketing leaders can transform marketing from a support function to a growth driver

Martech

The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. Instead, it should be positioned as a strategic driver of growth and long-term value.

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AI-powered martech news and releases: August 8

Martech

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)?

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How to navigate the shift from Product-Led Growth to Enterprise

Sales Hacker

Many make this shift reactively rather than strategically. Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion. PLG and SLG arent competitors, theyre partners in growth. Companies that seamlessly bridge the two unlock incredible scale.

Growth 79
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Digital Selling Framework: Strategy First, Execution Every Day

SalesforLife

You need to consider developing strategic frameworks and coaching guides. How do they keep the sellers accountable to the right strategic activities? (That being said, there are many organizations where sellers aren’t doing enough to influence a sales outcome). What questions do they ask?

Sell 115
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Infobip partners with Community to launch a global messaging offering

Martech

Community adds a dash of glamor with its high profile celebrity users (hello, Kerry Washington) as well as enterprise brands like McDonald’s, CNN and William-Sonoma.

Launch 110
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Using Automation to Address Sales Burnout

Salesforce

Strategic use of automation can lighten workloads and improve productivity during working hours so there’s less to be done off the clock. Back to top ) Tackle sales burnout head-on with automation While burnout can feel like an impossible problem to solve, the right tools and a strategic approach can make a world of difference.