Salesforce

OCTOBER 29, 2024

Our tiger team created a competitive matrix with the requirements for our new platform: Functionality. We took price out of the equation – functionality was our first priority. Strategic roadmap. For example, I might have X amount of dollars to implement ServiceNow, but then I need to connect that to Salesforce.

Service 69

Service Customers X-functional Pharmaceutical 69

SaaStr

DECEMBER 28, 2022

Roughly, once you (x) have an established brand, and (y) have a marketing engine that is working, and (z) most importantly, once demand gen has finally become somewhat routine … you’ll need a CMO. Or maybe 12-24 months after you have the core marketing functions all built out, and working. You need a VP of Demand Gen!

X-functional 27

X-functional Growth Follow-up Strategize 27

Martech

OCTOBER 11, 2023

You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. Twitter (now X) has lost much of its business audience and interest from B2B companies. This means they can create the content in a large batch and strategically schedule it out.

B2B 130

B2B X-functional Pharmaceutical B2C 130

Sales Hacker

DECEMBER 17, 2024

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 102

GTM Engineering Electricity X-functional 102

Heinz Marketing

FEBRUARY 26, 2021

Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first. I had to take a nap if I wanted to get back to work with some brain function still intact! The Light at the End of the Tunnel. A Tried-and-True Trick.

Government 126

Government X-functional Angle B2B 126

Partners in Excellence

NOVEMBER 29, 2012

Value propositions used to be generic claims (usually generated by marketing) about value, perhaps statements about our products–things like “best quality,” “richest functionality,” “highest performance.” I’ve expressed in the following: (SV)2 x (SR)3. ” and so forth.

X-functional 119

X-functional Strategize Customers Consult 119

Sales Hacker

JULY 21, 2021

“We’re looking for a strategic rockstar sales rep who knows how to leverage and optimize our customers’ digital transformation to really move the needle!”. Unfortunately, optimize is not a magic word that you wave like a wand over complicated systems, hoping that they start functioning perfectly. But that doesn’t mean they’re all bad.

X-functional 133

X-functional Sales Strategize Cold Call 133

Martech

MAY 10, 2023

The “people” roles, responsibilities, technical know-how, strategic alignment and talent in an organization’s use and management of DAM Information. Each of these dimensions describes different functions in them that are needed for a fully functioning and progressive DAM.” On the top row along the X axis are the measures.

X-functional 100

X-functional Strategize Process Presentation 100

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. The journey covers three stages.

B2B 118

B2B GTM Objectives and Key Results Sell 118

Heinz Marketing

APRIL 25, 2023

The function is straightforward: output = tools + teams x strategy. Cross-functional burn-out – If teams from different functions are all burning out, it is time to talk with them. So, when looking for strategic complexity, the best way to go is to look at how decisions get made. Sound familiar?

X-functional 111

X-functional Strategize Growth Clients 111

Search Engine Land

FEBRUARY 23, 2024

This article explores the key elements of successful project management for in-house SEO teams, helping you navigate the constant project flow while supporting broader business goals and focusing strategically on improving organic search performance. I have used this functionality in both Jira and Asana, saving me up to an hour every week.

X-functional 115

X-functional Territory Launch Follow-up 115

Sales Pop!

FEBRUARY 6, 2023

First, such vendors make claims for these platforms that could never be kept, such as “Get more qualified leads” and “increase sales by x%.” AI can only support the salesperson—and for this function, it is very valuable. They must learn strategic skills. However, one thing that a truly robust CRM is not is a platform.

CRM 130

CRM Engineering Manufacturing X-functional 130

Hubspot

JUNE 13, 2018

Explicit needs are specific features or functions. Do you have a strategy in place for X? Who’s responsible for X? What happens if you’re not successful with X? Has a problem with X ever negatively impacted your KPIs? Would X make it simpler to achieve [positive event]? How do you do X? Implication.

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

Sales Hacker

MARCH 22, 2018

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Sales outsourcing agencies tend to outperform your own team with: Proven experience in exactly the sales functions they offer. Some functions (e.g.

B2B 100

B2B X-functional Cold Call SQL 100

Highspot

FEBRUARY 20, 2025

Key Takeaways Reps who anticipate sales objections and approach them strategically build stronger relationships and close more deals. We help them save [X dollars/time] within [specific timeframe], ultimately making this an investment that pays for itself.” Active listening skills are essential for overcoming objections.

Objection handling 52

Objection handling X-functional Technique Price 52

SaaStr

NOVEMBER 20, 2020

First, at a strategic level, the founder/CEO has to see the future, a positive future, that is 100x bigger than today. There are two reasons to kill your competition, one strategic, one tactical. But in a rich workflow, high functionality space, the market can really generally only support 2 leaders, and maybe 1 follower.

Real Estate 137

Real Estate X-functional Contract Healthcare 137

Martech

MARCH 21, 2023

As marketers, we need to get more out of our current tech stack, whether through consolidation or more strategic use of existing tools. If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need.

X-functional 103

X-functional Negotiate Contract Technology 103

Search Engine Land

MAY 13, 2024

And for B2B, you need a content strategy with a strategic distribution plan. Facebook and X can also be effective for reaching a broader audience and engaging with industry influencers. Platforms like LinkedIn, Facebook and X offer robust targeting options based on demographics, interests and behaviors.

B2B 109

B2B X-functional Pitch Click Through Rate 109

Sales Hacker

MARCH 25, 2025

And it’s usually like a very detailed sort of Google doc, here’s the login for X. And so if you need 3000 people to perform a function today, maybe in the future, it’s a thousand or 500. You could build some of these pretty quickly with agents and come in and be like, okay, you’re using X, Y, Z company.

GTM 69

GTM X-functional Start-ups Relationship building 69

SaaStr

JANUARY 24, 2022

Anita Kutlesa is a senior financial executive with nearly two decades of expertise driving performance through cash management, process improvement and strategic planning in start-up, high growth and restructuring environments. If you hire well, you should be able to see the strategic value of your CFO within a matter of months.

Finance 133

Finance Contract X-functional Start-ups 133

Martech

APRIL 8, 2022

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. I chose to portray the X-axis as a range of skills from technology to arts orientation.

X-functional 116

X-functional Technology Technology Strategize 116

Martech

OCTOBER 20, 2022

They provide technical and strategic support for marketing software tools, workflows and processes. The explosive growth happening within marketing operations can be attributed to the fact that, as a function, it is what “keeps the trains running” for marketing technology teams, according to Brinker.

X-functional 101

X-functional Objectives and Key Results Technology Technology 101

Search Engine Land

FEBRUARY 7, 2024

Using specific website functionalities such as a chat or quote system. During auction time, VBB seeks to optimize for the most valuable outcomes as defined by the advertiser and can also function with a tROAS to align with profit goals. There was also a thread on X where Google Ads Liaison Ginny Marvin addressed this answer.

X-functional 81

X-functional Non-Profits Objectives and Key Results Profit margin 81

Martech

FEBRUARY 7, 2024

Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function. They’ve previously targeted Gen X but want to reach a younger audience. I’ve witnessed teams where someone only works on TikTok or only writes emails.

X-functional 118

X-functional Cross-sell Territory Retail 118

Martech

APRIL 26, 2023

Segment records ‘more/less than [x] days ago’ in object index record pages View and save more accurate segments of your records on the main object index records page using the new filter for “is more/less than [x] days ago.” These reports are now out of beta.

A/B testing 101

A/B testing X-functional Campaign Contact 101

ConversionXL

JULY 15, 2020

While developers may measure success based on “working code,” a functioning campaign is not enough for marketing success. What will I do today to move forward on strategic projects (not BAU)? Strategic-level user stories guide marketers in their tactical decision-making. Image source ).

X-functional 87

X-functional Technique Strategize Campaign 87

Martech

DECEMBER 12, 2022

Dig deeper: Study: Marketing automation teams mired in execution, neglecting strategic priorities. Another thing you can take advantage of is using X lookups or V lookups to turn things like country names into country codes if that’s what works with your system. “So Instead you get, “I am a director and my role is in marketing.”.

X-functional 110

X-functional Strategize Contact Process 110

Martech

JUNE 21, 2023

A: Not very strategically. Editor’s note: Golden Seeds invests in women-led ventures and offers women entrepreneurs strategic business advice.] But for other products, leveraging AI just for the sheer scale of crunching data, then you’re not leading with, I need an AI-driven x — an AI-driven data warehouse, for example.

X-functional 101

X-functional Technology Technology Construction 101

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81

Martech

JUNE 6, 2023

The challenge comes in understanding the many facets of this decision — your company’s unique position at the time — and knowing what your strategic goals truly are. Outline cross-functional teams’ involvement and get their buy-in and commitment The most successful implementations are integrated into how marketers do business.

X-functional 108

X-functional Cross-sell Contract Up-sell 108

Heinz Marketing

JANUARY 9, 2024

If you are continuously asking yourself why it is taking so long to get X thing to market (be it a campaign, asset, or some other resource), it is very likely a process problem. What exactly the change is will depend largely on your scale, strategic needs, and team culture. Why are things taking so long?

X-functional 97

X-functional Government Strategize Start-ups 97

SaaStr

DECEMBER 13, 2023

People mislead because they’re afraid of being bludgeoned, or they don’t have a functional relationship with the Board, so it’s seen as something to survive. Does it mean bringing in X% of new business to hit that number? Bludgeoning is an abuse of metrics used as a tool of oppression, not understanding or enlightenment. #2:

X-functional 136

X-functional Trust Presentation Drivers/motivators 136

Search Engine Land

OCTOBER 10, 2023

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Here, we aim to streamline potential strategic options and select the implementation strategy. Geolocation platforms (e.g., Ecommerce platforms (e.g.,

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

Hubspot

OCTOBER 2, 2017

Buyer personas describe business pain, job function, and other firmographic data that sum up who a prospect is and what they care about. What is it like to work in X industry? ". " A 50-year-old man in a tie will behave differently than a millennial in a T-shirt and will quite naturally respond differently to the questions you ask.

X-functional 101

X-functional Sports Prospecting Follow-up 101

Heinz Marketing

DECEMBER 18, 2020

If you delete an unsubscribed lead in Marketo, but it is imported back into the system, they will remain unsubscribed until they opt back in: Marketo has enhanced the behavior of the unsubscribe functionality to make it “durable.” On the Schedule tab of your smart campaign, click Smart Campaign Settings.

CRM 137

CRM Campaign X-functional Clients 137

Sales Hacker

MARCH 4, 2025

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM 76

GTM X-functional Start-ups Campaign 76

ConversionXL

AUGUST 5, 2021

monthly email newsletter to entire subscriber list on X day each month) Dynamic workflows are more agile and flexible. By starting with simple automations, your team will be able to reclaim their time to focus on more productive or strategic activities. They run in strict sequences, often at the same time of day, week, or month (e.g.

CRM 143

CRM Contact Consult X-functional 143