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How to Jack the News to Generate Marketing Buzz

Hubspot

Such techniques help us become more agile marketers and gain stellar public exposure. Sir Richard Branson was hosting actress Kate Winslet and 20 other guests at his private Necker Island retreat in the British Virgin Islands on August 22, 2011, when lightning struck the wooden building and set it ablaze.

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Using Automation to Address Sales Burnout

Salesforce

They implement training to educate employees on techniques to prevent burnout. Someone who has yet to experience burnout may employ these techniques and benefit greatly. Say a workplace identifies high rates of burnout. These include exercise incentives, free mindfulness tools, and practical advice about relieving workplace stress.

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9 Ways to Motivate Your Sales Teams When Things Get Tough, According to the Experts

Salesforce

Your offering can have all the competitive advantages in the world, and your team can be trained in all the best scripts and techniques, but it’s your sales team’s willpower that gets them to dial, email, and message their leads. Let’s talk about 9 sales motivation techniques that work, according to the experts.

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The Sandler Selling System: A Step-by-Step Guide

Salesforce

Uncover the prospect’s budget: Continue using open-ended and empathetic questioning techniques to see if the prospect has the budget and staff in place to resolve their business problem, as well as (importantly) the will to see it through. Here are some best practices for using Sandler techniques.

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Customer Value Proposition: How to Create One that Works in 6 Steps

Salesforce

Solution selling and value selling techniques can be helpful in this step. Determine their pain points: Identify your customers’ unique challenges or problems. Describe your solution: Explain how your product or service can solve their problem. Highlight the benefits: Focus on the primary benefits that will matter most to your audience.

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What Is Social Selling, and How Does It Work?

Salesforce

Social selling is a lead-generation technique where salespeople directly interact with their prospects on social media platforms. Learn more What is social selling? Here’s an example: Mike works in sales for a human capital management (HCM) company where businesses outsource some of their HR needs to them.

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It’s Not the Wild West: 12 Tactics to Make Your Price Negotiations Smooth and Successful

Salesforce

Ask for “just a nibble” This negotiation technique is exactly what it sounds like — asking for concessions in tiny bites. If that doesn’t work, I’ll add another discount of 2% for a multi-year contract to make the deal more enticing. This small concession typically works to move the deal forward.