Partners in Excellence

APRIL 12, 2022

I recall, one of the most useful “give-aways” at tradeshows were sturdy bags, with our logo, for people to collect literature for their book shelves in their offices. The technology offers our customers and us so much more than we have ever been able to do in engaging our customers.

Retail 139

Retail Tradeshows Territory Up-sell 139

SaaStr

MARCH 24, 2023

Significant strides in digital technology combined with the COVID-19 pandemic heavily impacted the world of corporate summits, events, and tradeshows. Since events have consistently produced results for GUIDEcx, they allocated resources to engaging prospects in person at tradeshows and other events. of all events.

Tradeshows 98

Tradeshows Intrinsic Appointment Strategize 98

Score More Sales

OCTOBER 30, 2014

With a web presence optimized to attract “more probable” prospective customers, using a content strategy, keywords and search technology, you can organically bring potential buyers your way. When other people say great things about your company and its products, you will attract even more eyeballs. Your Virtual Trade Show.

Tradeshows 86

Tradeshows Represent Inside sales B2B 86

SBI

OCTOBER 24, 2019

Sales Tools to Increase Tradeshow ROI. Lately, I’ve seen specific functionality come to the forefront—features that make it easier to deliver content to prospects at tradeshows and to follow-up afterward. ” Tradeshow specific features not only provide better insight on event ROI they help to actually ensure a higher ROI.

Tradeshows 29

Tradeshows Sales Follow-up CRM 29

Partners in Excellence

APRIL 12, 2023

My feeds are filled with new technologies, new selling models, new engagement strategies, new organizational structures. ” Or buyers used to source their information from sellers (and conferences/tradeshows), but then discovered Google and the power of the web.

Assembly Line 125

Assembly Line Customers Tradeshows Manufacturing 125

Hubspot

JUNE 24, 2011

Social Media Driving Offline Traffic - Do you exhibit at tradeshows? Sure, giveaways and spending lots of money is one way, but why not supplement that with some online promotion using social media and your corporate blog to promote your presence at the tradeshow? QR Codes - Mobile technology is huge.

Tradeshows 78

Tradeshows Cold Call Promote Education 78

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Tradeshows, seminars, and events. Direct mail.

E-commerce 121

E-commerce Tradeshows CRM Healthcare 121

Pointclear

JUNE 7, 2011

The process map has been drawn from the top of the funnel to close with associated metrics, processes, people, and technology to support it. No phone-based qualification team: One symptom I see in failing lead generation programs is simple to diagnose: When "leads" go from the Internet, tradeshows, etc.,

Lead generation 91

Lead generation Campaign Tradeshows Manufacturing 91

Score More Sales

MARCH 13, 2013

Many mid-market technology and distribution companies exhibit at trade shows for 3 key reasons: 1) An industry show brings together the latest ideas, tools, and products. Bigger shows have technology to do this. The company invested a lot of time and money, and for what? During the show, be present.

Tradeshows 87

Tradeshows Strategize Follow-up Technology 87

ConversionXL

MARCH 17, 2021

Canceled events and tradeshows increased the focus on outbound activities. We were also positioned as experts in a specific technology, and as time passed, this space became more and more commoditized. We continued to narrow down the focus and repositioned the company by adjusting their marketing strategy and value proposition.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Hubspot

JUNE 2, 2015

Because changes in technology haven’t led to changes in departmental structures. Marketing technology may be changing, but marketing’s way of using it is still in the 20th century. Team members in demand generation, content marketing and operations can get caught up in the day-to-day production of content and technology.

Tradeshows 78

Tradeshows Up-sell Technology Technology 78

Pointclear

FEBRUARY 2, 2012

When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. And analytics expertise without leveraging technology results in uninformed “what ifs” and conjecture. Static data about prospects.

Lead generation 70

Lead generation Objectives and Key Results Tradeshows Healthcare 70

Heinz Marketing

FEBRUARY 26, 2019

This week, I want to look at what it means to streamline your webinar operations using integrated tools and technologies. An overview on streamlining webinar operations with integrated technologies. What are the values of integration? Who are the key stakeholders involved? What do you need to consider when it comes to integration?

Technology 63

Technology Technology Angle Follow-up 63

Martech

JANUARY 20, 2022

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. Choosing the right virtual event marketing technology: platform or stack? Choosing the right virtual event marketing technology: platform or stack? It’s just not like being there.

Objectives and Key Results 140

Objectives and Key Results Networking Presentation Entertainment 140

ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. I highly recommend you read the study. Call Tracking & Google Adwords. Case Studies. #

Commission 116

Commission Territory Objectives and Key Results Tradeshows 116

SBI

MAY 5, 2020

Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. Continue to book appointments for live ‘one to ones’ using the latest live video technology. Peter Gillett CEO, Zuant.

Tradeshows 47

Tradeshows Appointment Follow-up Teamwork 47

SalesLoft

AUGUST 6, 2013

If you sell to technology companies (especially startups), then Crunchbase is your goldmine. 4 – Tradeshow Lists. If you have interns, have them copy and paste tradeshow leads into a spreadsheet or your CRM to get you kicked off. . #6 Builtwith.com helps you find companies that use a specific technology.

Prospecting 52

Prospecting Tradeshows Cold Call Manufacturing 52

Hubspot

MARCH 26, 2015

Can technology make us less or more human? Instead, perhaps we should be asking: How can we architect experiences where technology fosters connections? This was right after the introduction of the iPhone, and there were very few -- if any -- firms navigating how modern technology could be used from a brand perspective.

Tradeshows 78

Tradeshows Objectives and Key Results Technology Technology 78

SBI

MARCH 13, 2020

Solutions like Zuant’s blend the technology and processes needed to make that happen.” It is a waste of our tradeshow budget unless we follow up quickly on every piece of potential business,” notes Interroll Marketing Director, Giulio Bassi. Events represent a whopping 22% of today’s marketing budget, according to Salesforce.com.

Follow-up 8

Follow-up Tradeshows CRM Lead generation 8

SBI

JANUARY 21, 2020

And these days, it’s all about ‘speed to lead’ – people won’t wait anymore; whether it’s a visit to your website or your tradeshow booth. NANCY: WHAT ARE YOUR TIPS FOR ENSURING THAT TECHNOLOGIES CONTRIBUTE TO THE BUYING EXPERIENCE IN MEANINGFUL WAYS? . And, even before that, how’s your website structure?

Tradeshows 44

Tradeshows Inside sales CRM Follow-up 44

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Because of this, the company attends tradeshows and buys targeted prospect lists of "Directors of IT." This is a good thing!

Tradeshows 78

Tradeshows Campaign Technology Technology 78

Martech

SEPTEMBER 25, 2023

Showing an ROI for a tradeshow event should include all the possible activities that contributed. In both kinds of organizations, marketing has a place and can be greatly aided by new technologies. What is the potential value of sales to these customers? How did the event drive potential customers to the website?

A/B testing 117

A/B testing Tradeshows Finance Cross-sell 117

Hubspot

JANUARY 4, 2021

Many organizations have shifted their annual event and tradeshow to a virtual one. Christy Marble , CMO at Pantheon Systems , predicts: "Marketers will require technology to enable real-time responsiveness to customer needs that span the customer lifecycle and each customer touchpoint.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Hubspot

JUNE 8, 2020

Whether you are walking a tradeshow floor or engaging with someone online, getting prospects to "like you" is the best way to create a positive sales experience. How To Fix: Lean on technology. Define each step of the purchase and implementation of the technology. Challenge 2: Creating a Personal Experience At Scale.

Sales Experience 84

Sales Experience B2B Prospecting Tradeshows 84

Salesmate

MARCH 2, 2021

“Real estate agents earning $100,000 or more in gross commission income are more than twice as likely to use advanced technology tools like a customer relationship management tool (CRM) than agents who earn less.” It can effectively help to improve Real Estate sales processes. How Does A CRM Empower Real Estate Agents? .

Real Estate 116

Real Estate CRM Customer Relationship Management Appointment 116

Hubspot

FEBRUARY 23, 2016

Well, that's exactly what happened to a technology provider called Marco. Instead, they were more for executives and chief technology officers, whereas Marco's target buyers were "complaint fielders," which included folks like facilities managers, IT managers, and office managers. Step 1: Creating Buyer Personas.

Tradeshows 53

Tradeshows Launch Promote Technology 53

SBI

OCTOBER 6, 2019

6 Steps to Double Lead Generation at Your Next Tradeshow It’s no small investment to exhibit at trade shows: Booth cost, logistics, and swag are. Fortune 500 companies trust Deal IQ to negotiate significant savings on technology contracts. Prospect Intelligence. Prospect Intelligence.

Tradeshows 36

Tradeshows Negotiate Contract B2B 36

SBI

DECEMBER 30, 2019

The importance of Marketing & Sales Alignment is obvious when it comes to tradeshows. Read “Sales Tools to Increase Tradeshow ROI” if you not only want to have better insight on event ROI but also want to ensure a higher ROI. Tons of money and resources are spent on both sides.

Tradeshows 32

Tradeshows Technology Technology Quota 32

KO Advantage Group

DECEMBER 2, 2021

Based on what we’ve seen since 2020 and 2021 the digital transformation will start to normalize and many of the technologies we have been using will adapt to the hybrid models and focus on how we can communicate and meet in client and seller interactions faster. Will that continue? Will we revert back?

B2B 62

B2B Agriculture Tradeshows Manufacturing 62

SBI

AUGUST 13, 2019

With advancements in sales readiness technology and fresh approaches such as agile onboarding gaining popularity, now is a great time to transform your new hire training strategy. NANCY: WHAT ARE YOUR TIPS FOR ENSURING THAT TECHNOLOGIES CONTRIBUTE TO SALES TRANSFORMATION IN A MEASURABLE AND IMPACTFUL WAY?

Tradeshows 38

Tradeshows Quota Sales Technology 38

Sales Hacker

APRIL 21, 2022

We started to close some serious enterprise deals with the major players in the technology industry including Slack, Pinterest, Flexport and more. When putting together pricing and packages, there’s a few common pieces of technology that get put into enterprise packages. Most companies will create a special enterprise package.

Cross-sell 103

Cross-sell Legal Contract Price 103

Hubspot

JULY 21, 2015

The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated. Expert in Adobe Creative Suite or similar technologies. Step 3: Acquiring Proper Content Marketing Tools & Technology. We have the technology. At HubSpot, we use.

Networking 78

Networking Entertainment Promote Lead generation 78

SBI

FEBRUARY 24, 2021

Sales departments who may be spending less money on travel, conferences, and tradeshows, should invest in technology solutions that will help them collaborate seamlessly across time zones and around the world.

Sell 38

Sell Customers Tradeshows Cross-sell 38

SBI

JANUARY 21, 2020

And these days, it’s all about ‘speed to lead’ – people won’t wait anymore; whether it’s a visit to your website or your tradeshow booth. NANCY: WHAT ARE YOUR TIPS FOR ENSURING THAT TECHNOLOGIES CONTRIBUTE TO THE BUYING EXPERIENCE IN MEANINGFUL WAYS? . And, even before that, how’s your website structure?

Tradeshows 26

Tradeshows Inside sales CRM Follow-up 26

Heinz Marketing

APRIL 4, 2018

It doesn’t help that every year the list of technologies available grows and grows. In 2015, Scott Brinker’s Martech list was 1,876 marketing technologies. In 2016, it was 3,874 technologies. There are THAT many technologies out there and that number will continue to grow. That’s not a bad thing.

Technology 68

Technology Technology Pipeline Clients 68

SBI

FEBRUARY 19, 2020

Since 2018, the number of client set-ups at events has increased 76% – These global events represent tradeshows and conferences all over the world including prestige events such as Web Summit, Lisbon, and Collision in Toronto. Peter created the world’s first web-based CRM system funded by Lucent Technologies in the 1990s.

Clients 20

Clients Tradeshows Growth Follow-up 20

Heinz Marketing

MARCH 5, 2019

So far in our blog series, The Road to Webinar Success , we’ve covered The Power of Panel Webinars and Streamlining Webinar Operations with Integrated Technologies. By Joshua Baez , Engagement Manager at Heinz Marketing.

Strategic planning 71

Strategic planning Promote Strategize Presentation 71