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AI-powered martech news and releases: August 8

Martech

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

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How marketing leaders can transform marketing from a support function to a growth driver

Martech

The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., This underscores a critical insight: from an investor’s standpoint, marketing has the potential to create long-term value akin to infrastructure or technology investments. His tone was friendly, but his message was unmistakably candid.

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For consumers, AI is the new IoT

Martech

When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We It is a technology added to products even when it provides little or no value for the consumer. “ Why?

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How event marketers can use hologram technology for live and hybrid experiences

Martech

Instead of using Zoom and showing a remote participant on a screen, they can use hologram technology and place a three-dimensional version of the person on a stage, or in a boardroom. Most recently they partnered with WeWork to allow members access to holograms in 11 locations, including New York, Los Angeles, Miami and Washington, D.C.

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Unriddled: Twitter Takes Washington, Facebook's Follow-Up Changes, and More Tech News You Need

Hubspot

Twitter (and Facebook) Takes Washington. Tony Romm and Craig Timberg of The Washington Post covered the day's events in more detail. Now, Facebook has unveiled Rosetta: a new AI technology that can extract text from images and video frames (in up to 24 different languages). It's tech news: explained. Read full story >> 2.

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Is Cold Calling Dead? No! Use this 2022 Cold Caller Guide.

Veloxy

Cold Calling Technology. George Washington had wooden teeth. Check out the bottom of this blog post for recommendations on email tracking and predictive sales analytics technology—both of which adds a multiplier effect to your followup. Use Cold Calling Sales Technology. Discover the Price of Pain. Give Five9 a try.

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Snowflake goes all in on Unified ID 2.0

Martech

using Snowflake’s data sharing technology. to date are Oracle, Nielsen, The Washington Post and a number of CTV providers. With its addition to the Snowflake Data Marketplace, Snowflake customers will be able to directly activate audiences on any platform that has adopted Unified ID 2.0 profiles without breaching consumer privacy.