article thumbnail

Political ad spending shifts regional CTV costs for brands

Martech

Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Plus, less advertising by national competitors is an opportunity for regional swing-state brands that must advertise in these states. Politics drive up CPMs. That said, the 10.5% Processing.

Territory 115
article thumbnail

Elements of Sales Territory Mapping

Iannarino

Territory mapping is an important component of sales performance management. The optimal sales territory mapping for your company and your goals may be terrible for another company.

Territory 281
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A Heretical View of Territory Management

Iannarino

There are several ways you might build and manage a territory as a sales manager or sales leader. You want to make certain that your sales team is pursuing the right prospective clients. With too little coverage, you may fail to capture the new client logos and opportunities.

Territory 258
article thumbnail

Is it time to rethink your Google Ads strategy?

Search Engine Land

The account was set up by region, and each ad group housed thousands of product-focused keywords. Organizing the account by region might have made sense at one time. It had expanded the regions it served to encompass most of the U.S., yet all of its advertising focused on its “old” territory. But the company had changed.

article thumbnail

Sales Territory Management: 6 Steps to Creating an Effective Plan

Veloxy

Are you struggling to optimize your sales territories and boost your sales team’s productivity? 64% of companies struggle with ineffective territory planning. In this blog post, we will guide you through the essential steps to create an effective sales territory management plan that will lead your team to success. Let’s dive in!

Territory 130
article thumbnail

Why public relations is thriving in today’s global marketing mix

Martech

PR: Cultural diplomacy for your business Today’s global business environment requires a deep understanding of cultural differences and regional sensitivities, which is where PR shines. In a time when one viral tweet can make or break a brand, having a strategic PR approach cannot be overstated.

Territory 129
article thumbnail

Toast: We Made Our Sales Reps Close More, And Shrunk Their Territories. It Worked.

SaaStr

And it shrunk territories -27%. And won’t reps complain to the high heavens when you shrink territories? The post Toast: We Made Our Sales Reps Close More, And Shrunk Their Territories. So Toast has had to not just get efficient like everyone else these days, but extra efficient. So what did it do? And what happened?

Territory 124