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Political ad spending shifts regional CTV costs for brands

Martech

Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Politics drive up CPMs. No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. CPMs rose 8% year-over-year for this election season.

Territory 114
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Is it time to rethink your Google Ads strategy?

Search Engine Land

If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” The account was set up by region, and each ad group housed thousands of product-focused keywords. Organizing the account by region might have made sense at one time. Processing.

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Why public relations is thriving in today’s global marketing mix

Martech

PR: Cultural diplomacy for your business Today’s global business environment requires a deep understanding of cultural differences and regional sensitivities, which is where PR shines. That’s not to say you shouldn’t make sure during the first year that your PR efforts are ramping up from month to month and quarter to quarter.

Territory 128
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The Powerful Linkage between DISC and Team Buying

Sales Pop!

We all know about team selling, dont we? But in engaging your selling team as effectively as possible, never neglect to focus on one of enterprise sellings top challenges team buying! As a result, the selling team absolutely must know and strategize for the buying team composition in every major pursuit. Really hurt you.

Legal 130
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4 Cold Calling Tips for Making a Good First Impression

Veloxy

When a B2B buyer picks up a cold call, they instantly think you got their name and number from a list. I’ve worked with dozens of regional sales managers at telecom companies T-Mobile and Comcast, multiplying revenue by eliminating non-selling activities that bog down field sales reps. Demonstrate that you know their business.

Cold Call 358
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How Windsurf / Codeium Built a Billion-Dollar AI Company and a Winning Sales Machine

SaaStr

I really liked this one and wanted to write up a few more learnings. Balance Structure with Founder Knowledge When Graham joined, he discovered the founders had “unconscious competence” in selling to certain customer segments (particularly financial services). In hypergrowth, every week matters.”

GTM 98
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Measuring marketing incrementality: Best of the MarTechBot

Martech

By comparing sales performance in the test regions against the control regions, you can assess the incremental impact of your marketing activities. Context) You are a business analyst for a direct-to-consumer line of beauty products that also sell in some regional retail chains. Email: Business email address Sign me up!