Search Engine Land

JANUARY 19, 2024

For example, understanding regional holidays, festivals and significant events can offer timely and relevant content opportunities. Incorporate colloquial terms, local expressions and region-specific jargon, considering language structure’s impact on search results.

Territory 110

Territory Legal UX User Experience 110

ConversionXL

APRIL 21, 2021

Google uses a browser’s location to understand the user’s language intent. The hreflang tag specifies whether a page has different language variations, so Google will then show the user the version of the page based on their geographic region or preferred language. How to add Hreflang tags.

Territory 139

Territory X-functional Promote Engineering 139

Martech

NOVEMBER 13, 2024

Managed hosts provide a home for your website with a backend fine-tuned for higher search rankings, boosted visitor retention and an exceptional user experience. For businesses with local or regional audiences, choosing a server location in one of the 37 Google data centers used by Kinsta customers can be a critical option.

User Experience 66

User Experience Territory Legal Negotiate 66

Martech

APRIL 15, 2024

By incorporating deep links into your push notifications, you can provide a seamless and personalized user experience, driving users directly to relevant content within your app and increasing engagement and conversions. Context) You manage marketing programs for a regional fitness gym chain.

Territory 103

Territory Referrals User Experience Conversion 103

Salesforce

SEPTEMBER 21, 2021

quintillion bytes of data exchanged daily — and people across the globe expect quick, seamless experiences in everything they do. As president and chief engineering officer at Salesforce, this user experience is always top-of-mind for me. And it doesn’t just stop at what’s right in front of us.

Trust 98

Trust Territory B2C Healthcare 98

Hubspot

FEBRUARY 7, 2020

Different Regions : If you serve multiple regions, whether nationally or internationally, using a subdomain would be a good idea. For instance, Craigslist uses subdomains for the different regions it serves. Since Google is a search engine, it wouldn't make sense to have its support as a subdirectory.

Territory 101

Territory Niche Engineering User Experience 101

Search Engine Land

FEBRUARY 7, 2024

Incorporating user-generated content (UGC) like reviews. Product page URLs Clear, descriptive URLs enhance both user experience and visibility. It is important to optimize URLs for clarity and user-friendliness and not to just stuff keywords. Local SEO : Using region-specific keywords and phrases.

Product 125

Product Territory Niche Engineering 125

Hubspot

MARCH 21, 2019

compare sales from two different territories) : Bar chart, column chart, line graph, pie graph, scatter plot. Sales Performance by Product and Region. This dashboard gives insight into which territories are selling the most of each product type. Comparing values (e.g., Composition (e.g., Where are you making the most sales?

Territory 97

Territory CRM Sales Quota 97

Search Engine Land

DECEMBER 14, 2023

Under the new rules, publishers and developers using Google AdSense, Ad Manager, or AdMob in these regions must use a certified Consent Management Platform (CMP) that has been certified by Google and has integrated with the IAB Europe’s Transparency and Consent Framework (TCF). Why we care. What is a certified CMP?

Territory 85

Territory Legal User Experience Campaign 85

Search Engine Land

APRIL 4, 2023

There’s also the added complexity of understanding specific language nuances and regional targeting which would only typically be understood by a native speaker or someone who had thoroughly studied the language. Incorrect hreflang implementation can cause many complications (i.e.,

Territory 81

Territory User Experience Engineering Process 81

Hubspot

DECEMBER 20, 2019

Users with an IP address that notifies which language is being used will automatically see a properly tagged webpage, so a hreflang tag is especially helpful if you have a global audience and want to make their user experience delightful. To illustrate how hreflang works, let's consider an example. Korean/Korea: ko-kp.

X-functional 101

X-functional Territory Engineering User Experience 101

Search Engine Land

FEBRUARY 19, 2024

Google has penalized even well-made unique pages if they appear SEO-driven rather than user-focused. The goal of an effective content strategy should be getting close to the customer or end-user and engaging them. AI streamlines content customization for various regions, enhancing efficiency, speed, and scalability.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Martech

OCTOBER 22, 2021

Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search intelligence has become more challenging as the search engines continually change their display of results and port them over to other media like voice assistants. Mobile/local analytics.

Engineering 139

Engineering User Experience Territory Follow-up 139

Search Engine Land

AUGUST 28, 2023

User experience: Speed vs. functionality WordPress is known as an SEO-friendly content management system (CMS). Regional deployment: Local focus vs. global reach This is a trap that can spring both ways. User experience : Aim for a blend of speed and functionality. Get the daily newsletter search marketers rely on.

Territory 93

Territory User Experience UX Engineering 93

Hubspot

SEPTEMBER 25, 2014

Even if you are a multi-national company, you can act like a local by serving localized content that is relative to that particular region. It will also emphasise that you are an expert who has the ability to support customers in that region. Do you have a multi-language site? 2) Don’t Accidentally Hide Your Primary Site.

Referrals 78

Referrals Territory User Experience Sales 78

Hubspot

OCTOBER 19, 2020

In fact, many Australian brands exemplify the region's immersive or eye-popping artistic techniques in web design and user experience. What's most memorable about Birdsnest's site is its user experience. But Australia's colorful, energetic art aesthetic doesn't stop at art museums. SeeMakePlay.

Territory 101

Territory User Experience Transportation UX 101

Hubspot

SEPTEMBER 26, 2012

Even though you might think this might make your blog “global friendly,” it will not help your overall user experience. Mixing languages on social networking sites is more acceptable because when you send out an update, it’s mostly consumed via users’ news feeds, not via your page or profile itself.

Territory 78

Territory Networking User Experience Follow-up 78

SaaStr

JANUARY 18, 2022

Kurt Muehmel, Chief Customer Officer at Dataiku, and Jagroop Gill, Enterprise Customer Success Regional Lead at Dataiku share how they built customer success for companies across a range of scales. First, let’s go beyond the user. How might your product impact not just your user, but everyone throughout your user’s organization?

Customers 107

Customers Product UX Territory 107

ConversionXL

JANUARY 2, 2019

Cosmetic localization involves adjusting currency on your site, changing elements of your website design, and tweaking your payment process to line up with regional best practices. Companies with multi-regional localization saw nearly double the growth of companies with no localization. Leverage psychology.

Price 119

Price A/B testing Territory Growth 119

Martech

OCTOBER 21, 2021

That meant some major changes to the support site user experience. Nothing makes the case for a CDP like a complex web of streaming TV channels, especially if it’s serving different types of content to users in different regions, with different interests and speaking different languages.

Appointment 110

Appointment Territory Sports Networking 110

SaaStr

AUGUST 2, 2024

. #2: Early and Continuous Product Adaptation An organization with 500, 1000, and 10,000 users has completely different product and service requirements. So, you have to focus on the user experience by moving away from PLG alone and examining the needs of smaller and larger teams.

GTM 110

GTM B2C Growth Territory 110

ConversionXL

SEPTEMBER 20, 2018

Rapid global scale : While your competitors are busy hiring new sales reps for each region under the sun, you can focus on improving your onboarding so that you can service more customers around the world in a fraction of the time. A significantly lower CAC. Less hand-holding means higher profit margins per customer.

Go To Market 289

Go To Market GTM Profit margin Education 289

Search Engine Land

AUGUST 7, 2023

TikTok announced several changes to its platform that will impact the user experience int he EU. These include: Additional reporting – TikTok users in the EU will now be able to report ads they believe are illegal.

Meeting 84

Meeting Non-Profits Territory User Experience 84

Martech

NOVEMBER 6, 2023

Narrow down location targeting: Go beyond general regions. Enhance user experience. Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” Understanding nuances at the city or county level can refine your approach, catering to specific local needs and trends.

Appointment 125

Appointment UX Objectives and Key Results Gambling 125

Search Engine Land

SEPTEMBER 11, 2023

The paid portions may exist above the expertise content, and that changes the user experience. Higher payouts can lead to irrelevant user experiences. When you start pumping out content because it can make you money with affiliate marketing, you take away from the good user experience.

Niche 132

Niche Commission UX Trust 132

Search Engine Land

DECEMBER 13, 2022

Aside from search traffic, keyword difficulty is an important indicator since it specifies how competitive your keywords can be in various languages, regions and language fusions. Hreflang contributes toward a good user experience as it: Helps deliver a search result in the location and language the user made the query.

Territory 97

Territory Networking Campaign Launch 97

Search Engine Land

MAY 15, 2024

When your landing pages provide relevant content that aligns with the entities highlighted in your ads, users are more likely to have their expectations met by your website and a positive experience with it. Quality score is the search engine’s attempt to evaluate whether you’re delivering content that users want to see.

Click Through Rate 94

Click Through Rate CTR Campaign Territory 94

Hubspot

AUGUST 23, 2018

Advertisers on Facebook can use these targeting tools to customize (and personalize) who sees their ads; for example, women in a certain age group, in a certain region, who are interested in a certain category of products. Instead, it seems, data privacy is a top priority across all regions surveyed. But How Effective Will It Be?

Territory 69

Territory User Experience Conversion Customers 69

Search Engine Land

SEPTEMBER 11, 2023

Even if you search for their main keyword, depending on your region, the official website may not reach the top of the search engine results page. Improved user experience and conversion SEO will ensure that you create a user-friendly and engaging website that provides relevant and useful information to your visitors.

Niche 139

Niche Engineering Promote Territory 139

Martech

OCTOBER 20, 2021

Nothing makes the case for a CDP like a complex web of streaming TV channels, especially if it’s serving different types of content to users in different regions, with different interests and speaking different languages. ” Automated recommendations improve user experience.

Sports 107

Sports Networking User Experience Appointment 107

Hubspot

FEBRUARY 26, 2018

Rajeev Suri, Nokia's CEO, announced partnerships with carriers like Vodafone to deploy 5G in certain regions. Incorporating mobile into ranking factors isn't exactly new territory for Google. That continued to evolve last year, when it penalized sites with interstitials that would interfere with the mobile browsing experience.

Territory 78

Territory Transportation Networking Represent 78

Salesforce

JULY 25, 2024

According to the Connectivity Benchmark report , the average enterprise uses 991 different applications, and 75% of IT organizations struggle to integrate data insights into those user experiences. But the innovation doesn’t stop there.

Service 105

Service Strategic partnership Networking Territory 105

ConversionXL

OCTOBER 20, 2020

But it’s almost like having the tool itself became the end goal rather than improving the user experience. It wasn’t until we did some user interviews and usability testing that we realised our users had some serious issues with these forms. So we bought them into the regional teams to tap into their expertise.

Territory 77

Territory UX Cross-sell A/B testing 77

ConversionXL

NOVEMBER 7, 2022

To increase interactivity and enhance user experience, each dot on the map shows information about the county and the Brood Cycle Time, allowing users to pinpoint how their area will be affected. For example, if you’re presenting sales data for different regions, larger circles should represent higher volumes.

Territory 109

Territory Objectives and Key Results Presentation Campaign 109

Martech

JANUARY 30, 2024

So, we were able to reduce the friction in the user experience — that’s part of our core values.” They now monitor negative keywords and regional data more closely and use it as a proxy for a bidding model to sort through user intent. “[Visitors] are like, ‘I don’t even want to have to think about this.

Education 123

Education Territory Technology Technology 123

Search Engine Land

MARCH 28, 2024

Often, multinational companies will deploy the new platform in a smaller single market or region to work out the bugs using beta users or allow a small percentage of users to access the website to stress and function test it. For a multimarket deployment, timing is very important.

Territory 82

Territory Launch Contract Follow-up 82

Salesforce

NOVEMBER 29, 2023

Distributors buy directly from the businesses, then market and sell to customers in their operating regions. Here are some common partner types based on the goals you want to achieve: Partners for sales reach: Maybe you don’t have enough salespeople in a particular market or region. Car manufacturers sell through dealerships.

Manufacturing 111

Manufacturing Retail Territory Sales 111