December, 2024

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How to Displace Competitors and Win High-Value Enterprise Clients

Iannarino

Discover a proven insight-based sales approach to win over high-value enterprise clientseven those currently working with your competitors.

Clients 245
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Expert Closing Techniques

Anthony Cole Training

In the old days of selling, closing was about what happens at the end of a client or prospect meeting did we get them to sign something, give us the green light, or seal the deal? The activity was about applying pressure on the buyer to make a decision NOW. Lets pause and think about how we, as buyers, feel when a person is pressuring us to make a buying decision now.

Technique 269
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Trending Sources

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A co-pilot approach to genAI (with prompt examples)

Martech

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Below the surface of these concerns is the fear that AI might eventually replace human marketers altogether.

Angle 133
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Why Salesforce Adoption Fails and How to Fix It

Veloxy

The average American spent over $77,000 on goods and services in 2023, according to the U.S. Bureau of Labor Statistics. Would you like to tap into this revenue? You’ve invested in Salesforce , hoping to streamline your sales process, improve customer relationships, and more. Despite this, you might be frustrated by underwhelming results and a lackluster adoption from your team.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Losing sales because buyers see you as a commodity? Do these 3 things!

Cerebral Selling

One of the biggest problems I hear consistently from my clients (even big, established companies) is that they get stuck in a sea-of-sameness and struggle to differentiate themselves from their competition. “We have a unique solution, leading technology, and an amazing, experienced team, but our customers still see us as a commodity! In the end, we have to give deep discounts to drag deals over the finish line.

Pitch 130
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Best Free Online Courses For Small Business Owners

Salesforce

When you run a small business or startup, you may feel like you need to be great at sales, marketing, finance, and customer service, right? You’re not alone. As a small and medium-sized business (SMB) owner, you have to manage multiple jobs. That’s why it’s so important to keep learning, so your business can keep growing. And, the good news is that you can get free online courses (for small business owners) on demand, whenever you carve out time to learn.

CRM 106

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2024's Top Sales Training & Management Content

Anthony Cole Training

As 2024 comes to a close, were sharing our most read and favorite sales training and management content that helped sales teams thrive this year. Whether youre focused on leadership, skill development, or strategic planning, you can use these resources to help drive sales success in 2025. Don't miss our top videos and free downloads at the end!

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Why bad business decisions can hurt email deliverability

Martech

Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. However, not all deliverability problems are solved by removing inactive subscribers and spam complainers, or tunin up your email coding to avoid triggering a spam filter. Instead, seemingly unrelated business decisions can affect the wider application of your email program and undermine its deliverability.

Promote 128
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Latest Podcasts: Delivering Value

Force Management

This month's Revenue Builders Podcast episodes shared a central theme of delivering value. In sales we often think about value as something we deliver to our customers, which is true - but value is also something delivered to teams by their leaders, to reps by their organization and to sales organizations by their customers. In the below episodes, we were joined by some highly accomplished guests who shared new ways of thinking about value and how we can become the most valuable leaders, service

Service 126
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“What Would You Do For Free, All Day Long?”

Partners in Excellence

This question was posed in an email I received recently. It struck me, for a number of reasons. People who know me well, sometimes ask, “Dave, why do your work so hard! You certainly don’t need the money, but you continue to be one of the busiest people I know. What causes you to keep it up? Why don’t you take more time off?” The response has been the same over all the years people have asked that question.

Sports 124
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Your Sales Success Depends on Your Decision-Making Context

Membrain

Every sale, in the end, is a decision. To make more sales, salespeople need to understand how their customers make decisions. In order to understand how they make them, they need to understand the context in which they are making them.

Sales 126
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How to Embrace Personal Growth, Break Old Habits, and Redefine Leadership for Success

Iannarino

Are you ready to break free from stagnation and embrace the habits that will lead to lasting success and meaningful leadership?

Growth 213
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Sales Prospecting Tactics

Anthony Cole Training

'Tis the season for prospecting, right? Actually, 'tis the season for every sales leader and company to wonder: Are my people reaching out to enough prospects and customers so that we can begin the year strong? The runway is shortening, and this can be a challenging time to reach decision-makers because they, too, may be out of the office or otherwise busy.

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Why personality data is key to scalable B2B marketing

Martech

“You’re damned if you do and damned if you don’t.” This expression applies when trying to create and execute personalized campaigns. If you go too deep into understanding prospects’ or customers’ needs and preferences, you can’t scale the campaign. If you go too shallow, then the message lacks relevance and connection to buyers. It’s a challenge we’ve faced while working with clients over the years.

B2B 133
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Carta: Pre-Seed to Series A Funding is Down -9% in 2024

SaaStr

So it’s interesting how folks craft headlines from data. Carta release its latest funding data the other data for 2024 Year-To-Date here : What you can see is that large, hot AI later stage deals overall are indeed driving venture capital deployments up ~ +17% the year. But that’s for late-stage capital. Most of it AI driven. For early stage VC, it’s actually down -9% in 2024 over 2023.

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Are Your Managers “A Players?”

Partners in Excellence

This is a bit of a tough post for many readers who are leaders. It forces them to reflect on your own capabilities and those of the management teams they lead. A key question, “When reflecting on your own capabilities, and those of the managers on your team, are you ‘A Players?'” Be honest with yourself, if you aren’t you can develop, more later.

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Sales in a Digital World with Anthony Nicks

Membrain

Ever wondered how to master the balance between automation and personal touch in sales? Join us in this episode with our guest, Anthony Nicks , Founder, CEOat Transformative Sales Systems.

Sales 121
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Key Challenges and Solutions for Sales Leadership in B2B Sales

Iannarino

Navigating the modern world of B2B sales feels like solving an ever-evolving puzzle. The challenges we face are shaping how we succeed in sales leadership and productivity.

B2B 183
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Top 5 Trends Shaping Small Businesses

Salesforce

Disclaimer: All statistics mentioned in this article are sourced from the 6th edition of Salesforce’s Small and Medium Business Trends Report. Every year, lots of small and medium businesses (SMBs) start with high hopes of making it in a tough market, despite facing many challenges. And, every year, we are here at Salesforce helping them stay up to date with the latest trends.

CRM 98
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2024 holiday sales live up to the record-breaking projections

Martech

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. Cyber Week, the period just concluded from Thanksgiving to Monday, brought in $41.1 billion in U.S. online sales, up 8.2% year-over-year. Last year, the five-day period saw a 7.8% YoY increase , with $38 billion in U.S. ecommerce sales, according to Adobe.

Retail 126
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Is SaaS Back? (TL;DR: It Sure Feels Like It)

SaaStr

Holy cow are some top SaaS stocks on a run. Not just Palantir: – Toast now worth $40B, up 118% this year – Samsara now worth $30B, up 79% this year – Monday now worth $14B, up 63% this year – HubSpot now worth $39B, up 39% this year – Shopify now worth $148B, up 55% this year pic.twitter.com/q1qP1nwr9r — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 4, 2024 So it was just 8 months ago we wrote “Is SaaS Dead?

Growth 120
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The 7 Best AI Chatbots I’ve Tried (and Loved!) for 2025

G2

Looking for the best AI chatbots? I tested the top ones, from ChatGPT to Gemini, to help you find the best free AI chatbots for smarter conversations.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Membrain’s Top Ten Most Popular Podcasts From 2024

Membrain

In The Art and Science of Complex Sales podcast , our Head of Revenue Growth, Paul Fuller, interviews experts in leadership, sales, and consulting. They dig into topics of mindset, culture, data, technology, and much more.

Consult 115
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How to Improve B2B Sales Effectiveness: A Consultative Guide for Engaging Modern, Empowered Buyers

Iannarino

The universe of B2B sales is evolving at an alarming pace. It's no longer enough to rely on legacy approaches and outdated sales tactics. Today, more than ever, salespeople and sales leaders must adapt to survive and thrive in this dynamic environment.

B2B 163
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Leader Strategy for Achieving the Next Growth Milestone

Force Management

The journey from start-up to maturity involves multiple rounds of iteration. Achieving product-market fit and getting your customers to pay and stay are the results of how your product and message adapted to your buyers' needs along the way. Now, reaching that next benchmark means continuing to refine and shift the way your company thinks about and talks about itself in the market.

Growth 94
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Why syncing email and SMS is critical to marketing success

Martech

About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. To get the best out of this, your email and SMS programs must work in perfect harmony to drive engagement and revenue. Here’s how to do that. Why do both? Have you ever seen a champion heavyweight win a fight with one hand? Of course not.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Why It’s Easier for Second-Time Founders to Raise Venture Capital. Even With Nothing Even Built Yet.

SaaStr

Dear SaaStr: Why Is It So Easy For Entrepreneurs With Previous Success to Raise Funds From VCs for Their New Venture Despite Not Having Domain Expertise? Because, while risky and more expensive, betting on repeat founders works. It doesnt necessarily work better. But importantly, it does work. (And most things in venture dont really work.) The HubSpot co-founders, for example, had $100m exits the first time.

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The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)

G2

Discover the 9 best free graphic design tools Ive tested for 2025! From editing to illustration, these are my top picks for creatives on a budget.

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Making Sales Connections with Craft Beer feat. Kirk Richardson

Sales Gravy

In this episode of The Sales Gravy Podcast, Jeb Blount, Jr. welcomes Kirk Richardson, author of Craft Beer Country, to dive into the world of craft beer, exploring trends, challenges, and the rise of IPAs. Discover how the craft beer industry has blended innovation and tradition to become a cultural phenomenon. Key Takeaways: Resilience in Craft Beer Market: Despite challenges in the beer industry, craft beer gained a 13% increase in market share in 2023, weathering the storm better than large-

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A Strategy for Developing Consultative Sales and Elevating Your Status

Iannarino

Dont let outdated strategies destroy your credibility; discover how to elevate your status in every B2B meeting.

Consult 162
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten