Sat.Dec 28, 2024 - Fri.Jan 03, 2025

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The Top SaaStr Posts and Pods of the Week: OpenAI on Pricing, HubSpot’s Chairman on AI, How to Sell to Developers, and More!!

SaaStr

Top Posts of the Week: #1: Salesforce: Actually Were Going to Hire 2,000 Sales Execs Now To Sell AI #2: Gong: $100k Deals Take About 70 Days to Close #3: Why The Greatest Sales Teams Just Kill It On Dec 31. When Everyone Else Has Gone Home. #4: 10 Simple Steps to Improve The Odds You Get VC Funded #5: Pitchbook: 30 VC Firms Raised 75% of All the VC Capital in 2024 Top Videos and Pods: #1: What It Really Takes to Sell To Developers and Engineers with Komodor CRO Jim Hunnewell #2: How to Th

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Why Personal Goals are Essential for Sales Discipline (Money Monday)

Sales Gravy

Your personal goals are the aspirations that drive you, inspire you, and push you through the tough days. As you'll learn in this Monday Money podcast episode and article, these goals are essential to helping you maintain sales discipline throughout your sales year. Personal Goal Buckets When developing personal goals, I break them down into three buckets: To-Have Goals These are the things you want to acquire or buy.

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3 Secrets to Giving Coaching and Feedback in the Flow of Work

The Advantexe Advisor

The end of a business year is an important time to pause, reflect, and learn about the things that went well and the things that didnt so you can make the right adjustments moving forward. In reflecting on my year of successful projects utilizing our simulation-centric platforms , one of the most significant and impactful areas of work for me was the design, development, and delivery of a portfolio of coaching and feedback simulations that provided learners with the opportunity to step into a ro

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Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025

Martech

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. And yet, for all the excitement, theres a significant gap between these bold visions and the day-to-day realities of most companies.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Dear SaaStr: How Much Does a Typical B2B SaaS Company Spend on Digital Marketing per Year?

SaaStr

Dear SaaStr: How Much Does a Typical B2B SaaS Company Spend on Digital Marketing per Year? It’s tough to spend even $1m a year effectively on most digital spend for most categories of B2B software: Putting aside Unicorns and folks that have raised monster rounds, in my experience, most enterprise SaaS companies struggle to deploy more than $40k-$50k a month on Adwords effectively.

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“Have You Learned Your Lesson Yet?!”

Partners in Excellence

During the Holidays, together with family, often the conversation goes back to old memories. In one of these conversations, my Mom and Sister ganged up on me. They reminded me of the struggles my Dad and I had with my misbehavior. It seemed, stupidly, I kept doing the same bad things, over and over. I kept making the same mistakes, I kept getting caught.

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AI transformation: 2025 predictions

Martech

This past year saw lots of potential with all kinds of AI-powered tools and updates. Studies also show that marketers are upskilling and organizations plan to continue to invest in AI in the coming year. There’s plenty of transformation underway but what does this mean practically? It means many businesses will be making new hires to support change.

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Yes, You Need to Focus. But in 2025, Step Up or Step Aside.

SaaStr

So many of the big winners of the 2021 Era Slack, Zoom, Calendly, etc. seem so simple today In actuality, the products are and were fairly complicated, feature-rich, powerful, etc. Still it seems almost quaint in 2025 that single, seemingly simple PLG-led products could get — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 29, 2024 One of the toughest challenges in 2025 is Should We Just Focus?

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Dear SaaStr: What Is It Like to be Pitched by Startups as an Investor?

SaaStr

Dear SaaStr: What is it like to be pitched by startups as an investor? There are really three modes from a VC perspective during a fundraising pitch: You Almost immediately want to do the investment. You go into the pitch already very interested, and within 1520 minutes, you want to do it. This is 80%+ of the investments Ive done. These are also a great use of your time.

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