SaaStr

DECEMBER 20, 2024

Former Head of Revenue at BILL and HubSpot Americas leader Michelle Benfer recently joined us on a SaaStr Workshop Wednesday share her insights on one of the most critical roles in any SaaS organization: the frontline sales manager. Having led sales teams of 500+ at BILL and 800+ at HubSpot, Michelle has unique insights into what makes great frontline managers and why investing in them is crucial for sustainable growth.

Pitch 79

Pitch Promote Sales Pipeline 79

Martech

DECEMBER 20, 2024

Are you pouring time and effort into content that routinely underperforms? Youre not alone. Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Why? Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. If yours doesnt stand out, deliver value and connect with the right people, it wont get the attention it deserves.

Education 69

Education B2B Manufacturing Trust 69

Partners in Excellence

DECEMBER 20, 2024

We are, as we should be, enamored with the potential of AI, particularly LLMs. Every day, we discover something new that we can do with these tools. How we eliminate work our people have to do. How we improve our people’s productivity. How we eliminate our people and fully automate interactions with customers and each other… Hmmmm? We are learning how to deal with and minimize hallucinations, making these tools much more accurate.

Intrinsic 62

Intrinsic Conversion Trust Start-ups 62

Martech

DECEMBER 20, 2024

The only thing were going to do at Salesforce is Agentforce. Thats what Salesforce CEO Marc Benioff said in September when introducing the AI agents. This week, the company showed what that means by unveiling a substantially upgraded Agentforce 2.0. Among its new features, four stand out: The library of pre-built skills and workflow integrations for rapid customization.

CRM 59

CRM Engineering Clients Represent 59

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Partners in Excellence

DECEMBER 20, 2024

I have spent several hours in the past few days apologizing to any number of customer service agents. Every time I am directed to speak to another agent (apparently going up the food chain in escalating problems), I have restated the same words, “I’m so sorry that I’m frustrated and angry! It’s not your fault, but it’s your company and it’s complete inability to address my issues, that is making me angry!

62

62

G2

DECEMBER 20, 2024

Shopping cart abandonment is when customers add items to their cart but leave without completing the purchase. Discover the best strategies to reduce it.

Customers 59

Customers 59

G2

DECEMBER 20, 2024

Continuous learning is essential for both individual and organizational growth, and learning and development (L&D) tools support just that.

Growth 59

Growth Networking 59

Hubspot

DECEMBER 20, 2024

Over on Trends , our community members have front-row seats to predictions and analysis on future business opportunities. But how does the Trends team consistently discover emerging ideas? Spoiler: Our analysts arent psychics theyre skilled researchers implementing a tried-and-tested formula. We do not predict the future, says Trends analyst Ethan Brooks.

Niche 60

Niche Construction Pitch Presentation 60

G2

DECEMBER 20, 2024

Technology has transformed every industry, and its impact on the healthcare sector is unprecedented, influencing engagement between patients and healthcare providers.

Healthcare 59

Healthcare Technology Technology Networking 59

Salesforce

DECEMBER 20, 2024

What defines success in B2B marketing? Sure, you need to engage the right people with the right content, and you have to align with sales teams and work toward closing deals. Timing is crucial. You have to identify when deals are near the finish line and take action, or pivot when a prospect stops responding. When working with sales to help close deals, B2B marketers need to understand the sales funnel, including how customers move through the stages of an opportunity.

B2B 52

B2B Contract Cross-sell Construction 52

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Martech

DECEMBER 20, 2024

In a recent presentation for students at the University of Wisconsin-Madison, I encouraged them to expand the scope of their AI usage beyond the stereotypical applications like homework and social media. I started the discussion off with a question: Can AIs impact be simultaneously over- and under-hyped? My conclusion is yes, it can be over- and under-hyped.

Technology 69

Technology Technology Consult Launch 69

Salesforce

DECEMBER 20, 2024

Your company may be exploring Agentforce Salesforce’s artificial intelligence (AI) platform and learning about its capabilities to improve productivity. While Agentforce comes out of the box with actions that make common tasks easy, you can also design custom ones. But there are a few aspects to consider before you design custom actions. Lets think through the considerations together: What are Agentforce Actions?

X-functional 52

X-functional Customers UX Service 52

RAIN Group

DECEMBER 20, 2024

Going into 2025, we take the time to reflect on the joys and challenges of 2024. We are grateful for our friends, families, and clientsthank you for being a wonderful part of our year. From all of the humans and animals here at RAIN Group, we wish you a safe and happy holiday season.

52

52

Salesforce

DECEMBER 20, 2024

By now marketers know they need to use AI to engage with customers in real time. However using AI is not only marketers biggest focus its also their biggest headache. This is because marketers are great creative thinkers and strategic problem solvers, but often lack the technical skills, like coding, that traditional AI requires. To improve marketing problem solving, marketers must learn to think like engineers when it comes to AI, formulating precise prompts that make it easier to bring our cr

Engineering 52

Engineering A/B testing Campaign Launch 52

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

G2

DECEMBER 20, 2024

Frontline employee engagement is big news and mission-critical to successful businesses. Learn five ways to engage and retain deskless workers.

Networking 45

Networking 45

Salesforce

DECEMBER 20, 2024

As autonomous AI systems gain traction, businesses increasingly depend on networks of interacting agents to drive complex processes and decisions. But with the rise of these AI “teams” come questions about how best to ensure they operate responsibly, ethically, and effectively. Just as companies govern human teams, autonomous systems also require frameworks to manage risk, compliance, and performance.

Government 52

Government Objectives and Key Results Finance Networking 52

Hubspot

DECEMBER 20, 2024

Over the past year, Ive learned about many use cases for AI across sales and marketing. But, one use case I havent seen talked about as much is AI pricing models. AI is already a useful solution for many sales processes, from automating manual tasks to uncovering personal data. So why not apply AIs data-driven approach to pricing models and optimization, too?

Price 36

Price Construction Cold Call Contract 36

Heinz Marketing

DECEMBER 20, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing For companies today, a well-aligned and orchestrated marketing strategy is necessary to remain competitive and successful. Marketing orchestration, often viewed as the next evolution in marketing operations, focuses on creating synergy across channels, teams, and technologies to drive consistent and scalable results.

GTM 52

GTM Go To Market Objectives and Key Results Campaign 52

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

SaaStr

DECEMBER 20, 2024

Tough lesson for CEOs to learn: You have to treat Great employees differently from Good ones Great ones want their careers enabled, want you to have their back, and want no politics. That's about it. Let them run. Good ones want many other, varied things. And need much more. — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) October 2, 2024 In my relatively brief tenure as a VP at a Fortune 500 tech company, I struggled a bit dealing with the processes, systems and bureaucracy.

Promote 96

Promote Process Meeting Growth 96