G2

FEBRUARY 18, 2025

As a marketer, Ive often found myself buried under manual workflowssending follow-up emails, segmenting audiences, scheduling social media posts, and trying to personalize content at scale. The process was time-consuming, prone to errors, and, frankly, frustrating.

52

52

Predictable Revenue

FEBRUARY 18, 2025

Most cold emails dont fail because of bad writing. They fail before theyre even created. Wrong audience. Weak timing. Poor deliverability. The post Before You Write That Email appeared first on Predictable Revenue.

Sales 52

Sales 52

The Advantexe Advisor

FEBRUARY 18, 2025

Over the past few weeks, I have been working on an increasingly large number of Business Acumen training projects involving Supply Chain teams and the success they bring to their companies. During this time, Ive had the opportunity to conduct research and interview subject matter experts in the pharmaceuticals, consumer products, semiconductors, automotive, and industrial materials industries.

Pharmaceutical 63

Pharmaceutical Product 63

SaaStr

FEBRUARY 18, 2025

Want to know what it really takes to go public today? Let’s dive into the fascinating data and insights from Meritech Capital’s Alex Clayton and Kathy Choy, who have helped guide dozens of companies through successful IPOs over the past 25 years. First, let’s address a common misconception: while many founders dream of going public, the reality is that only about 20 SaaS companies manage to IPO each year.

Growth 62

Growth Cross-sell Government Price 62

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

Martech

FEBRUARY 18, 2025

Canva and HubSpot today announced a partnership that integrates Canva’s complete design experience and Magic Studio AI tools directly into HubSpot’s customer platform. Canva is an easy-to-use, affordable design platform that’s popular with smaller marketing teams that often struggle with creative resources. HubSpot focuses on many of the same teams, which use HubSpot as a CRM , marketing automation platform and more.

CRM 61

CRM Process Customers Technology 61

SaaStr

FEBRUARY 18, 2025

So if growth is strong today, but not quite where you want it to be, recommendation #1 is to step it up. Go faster! Go harder! Go into beast mode, into founder mode. Recommendation #2 is to build a second, bigger product than the first. This always works on paper — if done right. But it’s hard, and it can often feel too late. So one way to do #2, to get their second big product, is to merge with another start-up, and get that big second product that way.

Start-ups 57

Start-ups Growth Up-sell Closing 57

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit. Before that, he was the first non-founder seller at three startups, turning early traction into a repeatable sales motion.

52

52

Martech

FEBRUARY 18, 2025

Last week, OpenAI CEO Sam Altman announced ChatGPT users will have unlimited access to its upcoming GPT-5 release free of charge. He said it is being done to simplify the product line. With GPT-5, users will no longer have to choose between (and the company won’t have to support) multiple generative AI models. It’s a smart business decision, but one has to wonder if DeepSeek’s arrival also contributed to the move.

58

58

Salesforce

FEBRUARY 18, 2025

In the dynamic world of startups, the term “unicorn” is more than just a mythical creature, it’s a symbol of big dreams, innovation, and the potential to do something huge. A unicorn business is a startup valued at or over $1 billion which means such companies are not only smart with money but also changing their industries. Still, it’s not easy to make it to the top.

Drivers/motivators 52

Drivers/motivators CRM Growth Technology 52

Martech

FEBRUARY 18, 2025

Consumers feel besieged by pervasive and invasive marketing. And who can blame them? With data collection at an all-time high, some marketers cross the line, using personal details (e.g., an individual’s weight specifications and previous Google searches on health) to push harmful messaging. Consider the Oasis comeback tour, where data on user behavior and demand fueled dynamic ticket pricing , leaving fans paying more than triple the original asking price.

58

58

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

Salesforce

FEBRUARY 18, 2025

What if every customer interaction felt effortless? Smarter, faster, and more personal? Thats exactly what AI-powered agents like Agentforce are designed to do. They handle the repetitive stuff so your team can focus on what matters: building real connections and driving results. Not sure how to get started? Youre not alone. When we first rolled out Agentforce, we had the same questions.

Government 52

Government Start-ups Pipeline Launch 52