SaaStr

MARCH 27, 2024

The top industry tradeshows sometimes actually work well here. Outbound or inbound. You call call / email them (this is how I landed my first F500 customer in my first start-up). Or you can wait for them to come to you. The top buyers go to them, in part, to meet top new emerging vendors.

Tradeshows 81

Tradeshows Customers Pitch Start-ups 81

SaaStr

OCTOBER 18, 2023

You can run two different types of campaigns to bring in leads: Facebook and tradeshows. At a tradeshow, you meet someone in person, have a conversation, and potentially start the beginning of a deal while standing at your booth. FB leads are low cost, but it’s anonymous people coming to you who might not know your company.

Tradeshows 95

Tradeshows Closing Campaign Follow-up 95

RAIN Group

OCTOBER 1, 2020

There aren't any in-person networking events, tradeshows, travel, or opportunities to grab dinner, a cup of coffee, or attend a sporting event together.

Tradeshows 105

Tradeshows Pipeline Sports Networking 105

Partners in Excellence

SEPTEMBER 19, 2023

” Conferences, events, tradeshows are important. And to be relevant, the outreach has to be about them and their challenges–not what we sell. And we have to explore new ways to engage the right prospects. Ironically, many of these are “old.” High impact content in the right channels.

Pipeline 117

Pipeline Tradeshows High impact Technique 117

SaaStr

MARCH 24, 2023

Significant strides in digital technology combined with the COVID-19 pandemic heavily impacted the world of corporate summits, events, and tradeshows. Since events have consistently produced results for GUIDEcx, they allocated resources to engaging prospects in person at tradeshows and other events. of all events.

Tradeshows 74

Tradeshows Intrinsic Appointment Strategize 74

Heinz Marketing

MAY 15, 2021

Four Ways to Use Interactive Content to Succeed at Virtual Tradeshows. To build the healthy team dynamics that lead to success in a hybrid environment, both your team and your leadership must practice emotional intelligence. Thank you for the insight read, Roberta Moore.

B2B 124

B2B Tradeshows Conversion Up-sell 124

Partners in Excellence

MARCH 7, 2024

With no hesitation, he said, “I hate golf, these are from a tradeshow and I figured they would be better on my shelf than my trash can.” I walked into his office with my manager and noticed a box of golf balls on the shelf behind him. Looking to make a connection, I said, “I see you like golf, perhaps we should find time to play.”

Sell 129

Sell Tradeshows Pitch Up-sell 129

SaaStr

FEBRUARY 8, 2022

Events and tradeshows. Random spray-and-prey emails and cadences don’t tend to work well. But if you research the best 100 potential customers in your space, and write them the world’s best email about how to solve their problem — they’ll open it. You can see them as old school, but they work. They go to the “expo” to learn.

Tradeshows 112

Tradeshows Referrals Consult Growth 112

Heinz Marketing

APRIL 24, 2020

If you allow the lead source field to be an open text field, you’ll be wading through values like this: Tradeshow event. Trade show. Makes it a little hard to pull meaningful reports when your data is left up to the person typing it in, right? Set the field as a drop down, decide on the values, and don’t budge!

Tradeshows 98

Tradeshows Campaign Represent Start-ups 98

Martech

FEBRUARY 19, 2024

These templates act as blueprints for repeatable projects like webinars, newsletters, tradeshows, blog posts and more. By duplicating templates, you can automatically assign project owners, task owners and reviewers and set due dates and dependencies based on project timelines.

Tradeshows 115

Tradeshows B2B Meeting Follow-up 115

Veloxy

DECEMBER 21, 2021

Eventbrite – Get it now here : Ever experience bottlenecks caused by hundreds, if not thousands of event or tradeshow leads? Previously we would have to manually download the file and upload it to Salesforce so that saved us a couple of clicks already !”

Tradeshows 348

Tradeshows Contract Sales Contact 348

Heinz Marketing

JANUARY 25, 2023

For example, consider reducing the number of tradeshows you attend or switching to virtual events to save on travel expenses. Focus on Low-Cost Marketing Tactics The first thing to consider when faced with budget cuts is to re-evaluate your current marketing strategies.

Strategic partnership 111

Strategic partnership Tradeshows B2B Strategize 111

SaaStr

AUGUST 22, 2022

A related post here: How to Think About The Huge Expenses of Events and Tradeshows. But both strategies can work. If you know the playbook, and are intentional about which one you are running. And the goals. The post Two Strategies for Event Sponsorships: Everywhere. Or Just the Biggest and Best. appeared first on SaaStr.

Tradeshows 94

Tradeshows Niche Start-ups Closing 94

Partners in Excellence

APRIL 12, 2023

” Or buyers used to source their information from sellers (and conferences/tradeshows), but then discovered Google and the power of the web. There used to be a small number of decisionmakers, but as the decisions became more complex, buyers quickly engaged more people in their buying teams, moving to consensus decisions.

Assembly Line 100

Assembly Line Customers Tradeshows Manufacturing 100

Heinz Marketing

NOVEMBER 2, 2018

Their new joint venture, TradeShow Makeover, is launching with a three day online summit November 13-15 2018 focused entirely on helping companies turn trade show leads into deals. That’s one reason I’m so excited to see what my friends Alice Heiman and Dianna Geairn have launched.

Tradeshows 60

Tradeshows Launch Represent Pipeline 60

SaaStr

FEBRUARY 28, 2020

They avoid the same tradeshows. Q: How do you pull your SaaS competitor’s customers to your SaaS instead? You have to be where your competitors are. You have to show up. Many startups try to avoid the places their larger competitors are. They don’t sponsor the same newsletters and services.

Tradeshows 97

Tradeshows Customers Contract Start-ups 97

Hubspot

SEPTEMBER 12, 2024

While the pandemic normalized remote work, I still find in-person meetings at conferences and tradeshows crucial to building real relationships with your prospects and gaining their trust.

B2B 76

B2B B2C Tradeshows Contract 76

Heinz Marketing

OCTOBER 28, 2020

Part of the allure of a tradeshow or conference was walking through the exhibitor hall to discover new brands organically. For one, it’s incredibly laborious for an attendee to go through a list of sponsors and click on each logo individually in order to access their “booth.”

B2B 139

B2B Tradeshows Technology Technology 139

SBI

MAY 5, 2020

Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again.

Tradeshows 47

Tradeshows Appointment Follow-up Teamwork 47

Partners in Excellence

FEBRUARY 7, 2023

Maybe it’s in the movements around communities and cohorts–though these often seem to be megaphones for more outbound. Maybe it’s in smaller groups of thoughtful people, perhaps some of our customers that invite us to participate with their peers.

Tradeshows 133

Tradeshows Construction Prospecting Conversion 133

SaaStr

NOVEMBER 9, 2020

Most tradeshows and events in China are running at their maximum allowed capacity pre-Covid, with the delta being mainly from lack of travel. They seems to always do that. Things were slow for a while during the last downturn, but then the Cloud just picked itself up and … ran. Let’s take a look over in China.

Tradeshows 130

Tradeshows Retail Promote Strategize 130

Engage Selling

FEBRUARY 10, 2018

You’re having a hectic week of client meetings or at a tradeshow and things begin to slide in the self-care department. You know how it goes. Eat a greasy meal here, pull a late night there, and then load up … Read More »

Tradeshows 54

Tradeshows Clients Meeting Objection handling 54

Martech

NOVEMBER 30, 2021

A good response here might be, “I see the urgency with your tradeshow happening, but the team is working on the direct mail postcards you asked for a few weeks ago and we’re right in the middle of them. Let’s dig into how we can respond to Jim’s request for the product sheet. If we stop to do the presentation, those won’t get done.

Tradeshows 97

Tradeshows Teamwork Finance Trust 97

Heinz Marketing

MAY 18, 2023

Another way to collect data are list imports which most likely come from events or tradeshows. Again, this might seem like a no brainer but, if you are using hidden UTM fields make sure you’re adding UTMs to URLs. You won’t get very far if you don’t.

Tradeshows 107

Tradeshows Consult B2B Contact 107

Heinz Marketing

APRIL 8, 2020

You can even incorporate sub campaign types or sub channels if you want to use broader campaign types for example, Events: Tradeshow or Events: Conference. The best way to think about campaign types are to think about the different channels you are using.

Campaign 133

Campaign Tradeshows Contact Education 133

Veloxy

MAY 3, 2022

Most people wait for the next regional seminar or national tradeshow to discover future practices. While the free coffee and occasional door prizes are nice, the forward thinking best practices that are present in webinars are next level. Don’t wait. Skip ahead of your competing sales managers and register for a webinar every month.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Martech

DECEMBER 13, 2021

One example was when all leads from a tradeshow were expected to be entered into Salesforce — but the team didn’t do that last time because someone told them not to and they didn’t question the decision. She was used to stepping in and saving the day and didn’t trust the team to be accountable for its work.

Tradeshows 106

Tradeshows Legal Teamwork Trust 106

Martech

NOVEMBER 19, 2021

The product owner may come to the team and say, “Jim from Sales said that they just signed up to attend a tradeshow next week and they need a product sheet to pass out. In most cases, the work should not be added to the sprint, but traded out for something else that wasn’t started. Can we get that done this sprint?”.

Tradeshows 105

Tradeshows Campaign Technique Launch 105

Partners in Excellence

APRIL 12, 2022

I recall, one of the most useful “give-aways” at tradeshows were sturdy bags, with our logo, for people to collect literature for their book shelves in their offices. There was advertising or “feature stories” in trade publications, trade shows, regional seminars, and other mechanisms help create visibility.

Retail 137

Retail Tradeshows Territory Up-sell 137

Sales Hacker

DECEMBER 20, 2018

Unproductive : Instead of following up with prospects after a tradeshow, a salesperson comes back to the office and works on paperwork that piled up while they were out. Two weeks go by, and tradeshow prospects have still not been followed up with. This is an example of high efficiency and high-effectiveness.

Product 96

Product Tradeshows Appointment CRM 96

Score More Sales

OCTOBER 30, 2014

We invest hundreds of thousands of dollars in tradeshow strategies – I’ve worked with companies who annually hit dozens of tradeshows to build visibility. This gives you MORE sales opportunities than if you did not optimize. Your Virtual Trade Show. Many in-person trade shows have declining attendance with costs rising.

Tradeshows 86

Tradeshows Represent Inside sales B2B 86

Martech

JANUARY 13, 2022

Tradeshows, seminars, and events. Mobile push notifications and in-app messages. Direct mail. Social media. Digital advertising. E-commerce sites. Webinar and conference services. Video/interactive applications. Collaboration.

E-commerce 115

E-commerce Tradeshows CRM Healthcare 115

SBI

JANUARY 21, 2020

And these days, it’s all about ‘speed to lead’ – people won’t wait anymore; whether it’s a visit to your website or your tradeshow booth. PETE: Once again, it’s a case of looking at your prospect’s experience as they approach your company. And, even before that, how’s your website structure?

Tradeshows 44

Tradeshows Inside sales CRM Follow-up 44

Salesmate

MARCH 23, 2021

Start-ups collect leads from many sources like websites, tradeshows, social media, email campaigns, cold calls, references for their revenue cycle. Here’s how a CRM helps you grow your start-up-. Helps you collect leads coming from different sources .

CRM 116

CRM Cross-sell Tradeshows Up-sell 116

Hubspot

JULY 30, 2024

Invite the customer to a webinar, to visit you at a tradeshow, a trial of your product, or even a phone call. The closing statement should be brief and make it easy for your customer to respond to your offer by suggesting a short phone call at your client’s earliest convenience. Create a sense of urgency.

Closing 72

Closing Quota Healthcare Tradeshows 72

Heinz Marketing

MAY 18, 2023

Another way to collect data are list imports which most likely come from events or tradeshows. Again, this might seem like a no brainer but, if you are using hidden UTM fields make sure you’re adding UTMs to URLs. You won’t get very far if you don’t.

Tradeshows 58

Tradeshows Consult B2B Contact 58

SalesLoft

SEPTEMBER 15, 2015

Tradeshow “demos” don’t count. It required a bit of tradeshow “sales development” finesse , but it worked. You want the real deal, on the books, no distractions, logged in calendars, invites delivered, and saved in CRM. We helped them determine whether we could be valuable.

Appointment 52

Appointment Tradeshows CRM Quota 52