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Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. Split model: The SDR function has been under pressure as their comp plans have been held accountable against market metrics that frequently reset themselves. Think of these levels as: Entry level.
This lets you determine that to close Company X, prospects touched Adwords, branded search, attended events, and interacted with Social Ad campaigns. events and tradeshows, and webinars are all important to track independently. However, Bizible is an enterprise tool—not every business needs it to create a functional attribution model.
But it’s also a great way to then go back to your business partners and get that partnership and buy-in when you can quantify, “Hey, we’re spending X amount of time building decks, how can we do some things to lighten the sales load?” ” Or, last year in particular, a lot of time in internal meetings.
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