SaaStr

DECEMBER 10, 2024

Selling to developers and technical audiences requires a different approach than traditional B2B SaaS sales. In a recent SaaStr Workshop Wednesday , Komodor CRO Jim Hunnewell who also previously led sales at companies like GitHub, shared his first-hand experience and insights for successfully selling to engineering teams.

Engineering 116

Engineering Sell Technical Sales B2B 116

Martech

JULY 23, 2024

These sophisticated copycats are eroding consumer trust, diluting brand identities and damaging bottom lines. And hand-in-hand with the devastating financial impact of dupes is the very real loss of trust brands suffer in their wake. This erosion of trust can take years to rebuild — if it’s possible at all. Processing.

E-commerce 118

E-commerce Legal Pharmaceutical Trust 118

Sales Pop!

OCTOBER 1, 2024

Accuracy throughout the sales process is a requirement for building trust. Trust is the Soul of Sales and All That We Do.” ‘Trust is the Soul of Sales and All That We Do.” Diplomacy Works Best People are making incredulous claims about buying and selling varying stocks.

Growth 319

Growth Trust Up-sell Prospecting 319

Sales Gravy

DECEMBER 25, 2024

Heres what stood out from our conversations this year: Objections Are Opportunities: Objections arent something to avoid, theyre invitations to build trust. Listening, not just to respond, but to understand, creates trust and sets you apart from competitors. When a buyer pushes back, its a sign theyre engaged.

Conversion 97

Conversion Pitch Sales Trust 97

Sales Gravy

FEBRUARY 18, 2025

Our conversation ranged from the impact of AI to the growing importance of a consultative selling mindset in modern selling. Below, youll discover practical insights you can leverage to sharpen your competitive edgeregardless of what industry or region you sell intoand take advantage of these emerging trends.

Consult 81

Consult Territory Appointment Pitch 81

Martech

DECEMBER 4, 2024

Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.” Processing.

B2B 114

B2B B2C Entertainment Niche 114

SaaStr

MARCH 25, 2025

In SaaS, its easy to assume that virtual selling has completely taken over. But if you listen to many top CROs in SaaSlike Jonathan Vassil of Toast, Christian Smith of Splunk, Loren Padelford of Slice, and Sam Blond CRO emeritus of Brextheyll tell you that in-person selling is far from dead. Slice does much of the same.

Conversion 76

Conversion Territory Referrals Inside sales 76

Martech

DECEMBER 20, 2024

Use headings, bullet points and concise sentences to break up the text. Educational content builds trust, but if your audience is still learning, theyre not yet ready to buy. Middle-of-funnel (MOFU): Nurture trust and credibility. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell.

Education 112

Education Manufacturing B2B Trust 112

Veloxy

AUGUST 6, 2021

He was just too tied up to respond to everyone. After all, only 3% of buyers trust reps (trust here being used very loosely). To deal with this issue, reps need to act as a kind of editor on behalf of the prospect and slice up the info as follows: -Take the executive summary or conclusion of your best whitepaper and ebook.

Sell 317

Sell Cold Call Pitch Prospecting 317

Martech

SEPTEMBER 11, 2024

That shared knowledge is essential for building trust, loyal fans and higher retention. When many people are responsible for upselling and cross-selling, the customer can be, at best, confused and, at worst, feel badgered by multiple people from the same company. By fine-tuning these, you can better meet customer needs. Lead scoring.

Cross-sell 107

Cross-sell Customers UX A/B testing 107

Veloxy

JUNE 24, 2021

If you don’t, your audience will pick up on it and won’t trust or value what you’re saying. Use These Body Techniques to Sell More. This means that body language makes up more than half of business communication , and an increase in email and text messaging is getting in the way of good business. Facial Expressions.

Cross-sell 287

Cross-sell Technique Pitch Contact 287

Iannarino

JUNE 29, 2021

To execute this strategy, you would share your company’s origin story and how many decades it’s been in business, proof positive that clients can trust it for many years to come. The competition was over trust and reputation. Likewise, you’d brag about any and all awards and accolades to prove your past success.

Clients 344

Clients Price Technology Technology 344

ClickFunnels

NOVEMBER 15, 2021

Want to get clarity on how to effectively sell online? That way, your leave magnet not only serves as an incentive for the potential customer to sign up to your email list but also gives them a free taste of the value that they can expect from your paid products. We recommend sending at least six follow-ups. Continue reading….

Lead generation 289

Lead generation Process Cross-sell Up-sell 289

Hubspot

OCTOBER 15, 2024

Sales is, in large part, the art of developing trust in a tight window — making credibility one of the most valuable assets you can have when engaging with prospects. By actively involving them in the solution-building process, you build trust and demonstrate a genuine commitment to their needs.” Exhibit thorough product knowledge.

Prospecting 74

Prospecting Trust Consult Pitch 74

Martech

SEPTEMBER 9, 2024

For example, using AI in guided selling with the explicit intent to reduce returns can yield direct revenue gains that organizations can test and measure. Using genAI in a marketing team’s routine daily work frees them up to do higher-level, more impactful creative ideation, testing and analysis. Processing.

Non-Profits 119

Non-Profits Legal Trust Technology 119

Martech

NOVEMBER 4, 2024

Another driver of this trend is agencies, who are thrilled at the chance to ramp up their creative output and inject some emotion into business messaging for a change. We still need to arm these digital natives with the white papers, research reports and case studies they need to sell your solution up the line to the CFO.

B2C 130

B2C B2B Drivers/motivators Entertainment 130

SaaStr

JANUARY 15, 2025

So literally showing up with food, that made sense to them. ” The make-up of Marchelle’s sales team isn’t just domain experts however, she tries to keep a 50/50 mix of industry veterans and SaaS professionals. What was interesting is no other SaaS company approached it in the way that customers were used to.

Contract 111

Contract Sales Cold Call Trust 111

ClickFunnels

JULY 7, 2021

The Tripwire Funnel for selling products…. To learn more about identifying and finding your dream customers online, pick up Russell Brunson’s bestselling book, Traffic Secrets , for free. If your business is like most, then you’re not just selling one product or service but an entire suite of products and services. Cool, right?

Technique 312

Technique Conversion Sales Trust 312

Martech

SEPTEMBER 26, 2024

One reason for PR’s relevance is its ability to cultivate trust and credibility. Whether through thought leadership articles or compelling storytelling to journalists, PR lets brands earn the audience’s trust, laying the foundation for long-term loyalty and advocacy. Email: Business email address Sign me up!

Territory 128

Territory Contact Pitch Cross-sell 128

Search Engine Land

AUGUST 12, 2024

User intent analysis : Creating content that doesn’t match the search intent will likely set you up for failure. Helpful content of a high standard should always be: Free of spelling and grammatical errors : While spelling mistakes and errors won’t directly affect your chances of ranking, they will erode trust and credibility.

Engineering 115

Engineering Trust Follow-up Niche 115

Hubspot

SEPTEMBER 16, 2024

I‘m going to level with you — the statement I’m about to make probably sounds like one of those meaningless platitudes about selling you‘d hear at some seminar that you were pressured by your employer to attend, but I swear I’m going somewhere with it. They may be less inclined to buy from you or trust you as a result.

Trust 76

Trust Relationship building Clients Pitch 76

Hubspot

SEPTEMBER 30, 2024

A solid social selling strategy falls somewhere between “nice-to-have” and “need-to-have” in the modern sales landscape. But navigating social selling isn‘t always straightforward. That’s why we here at The HubSpot Sales Blog reached out to some experts for their takes on the mistakes you need to avoid while social selling.

Sell 75

Sell Relationship building Trust Networking 75

Martech

SEPTEMBER 20, 2024

One security problem with SaaS is implicit trust,” said Paul Shread, international editor for The Cyber News from threat intelligence vendor Cyble. Follow up with them regularly about this. In the end, all companies sell the same product: trust. Email: Business email address Sign me up! Dig deeper: U.S. Processing.

Government 117

Government Legal Contract Commission 117

Salesforce

NOVEMBER 5, 2024

The welcome series nurture A prospect’s interest in your brand is at its peak right after they sign up. Wondering if you should sell or not? Build trust with every interaction. Gather customer feedback by setting up focus groups with customers or sending out a survey.

Campaign 97

Campaign Cross-sell Click Through Rate CRM 97

Iannarino

JULY 28, 2021

Make enough calls, and you will bump into people are grouchy enough to say something rude or just hang up on you. Your experience with small bouts of conflict will help you build up an immunity, one you will need later. Selling is much more like mixed martial arts than boxing. Making cold calls consistently eliminates that fear.

Cold Call 352

Cold Call Clients Contract Meeting 352

SaaStr

NOVEMBER 1, 2024

Annual contracts combined with prepaid cash are a huge benefit, when done right: You get all the cash up-front (this is how I went cash-flow positive in fact) — IF you can collect it a timely fashion; and Your churn almost by definition goes down, at least nominal churn. Requiring Annual? So there is a natural continuum.

Contract 105

Contract Price Up-sell Trust 105

Salesforce

AUGUST 8, 2024

So marketers end up stuck in a cycle of sending out generic blast emails that do little to engage their audience. The Einstein Trust Layer, part of Salesforce Marketing Cloud, is the security architecture built into the Salesforce platform that helps companies safely use generative AI solutions. Implement behavioral triggers.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

ClickFunnels

JANUARY 30, 2022

The post The Top 5 Strategies To Sell Without Selling appeared first on ClickFunnels. So how can you convey the value of what you offer without the potential customers getting their guards up? This is where the “selling without selling” comes in. Let other people sell your products for you!

Sell 246

Sell Up-sell Networking Promote 246

Veloxy

JUNE 21, 2021

If you sell telecommunications, your cold calls could and should be different than a salesperson selling software. If you sell IT services, your cold calls could and should be different than a financial services consultant. You can use these scripts, tips, and tricks to up your cold call game. Prospect: Yes!

Cold Call 298

Cold Call Objectives and Key Results Pitch Follow-up 298

Veloxy

APRIL 19, 2021

Trust me; you want a competitive environment when it comes to any type of sales. Heck, why not find out what keeps them up at night while you’re at it? Keep in mind that you will have multiple buyer personas depending on the products you sell and their appeal. Plan Your Outreach and Sell Away. Generate a Ton of Leads.

Teamwork 245

Teamwork Outside Sales Cold Call Sales 245

Tibor Shanto

AUGUST 17, 2021

As always there is a difference in prospecting and selling. Making your expertise and the prospect’s desire to evolve the reason to trust, rather than “like” you. Present your best option, if the buyer has questions, new ideas, or whatever, you can negotiate down, or up. Choice Prospecting. Buyer Remorse.

Appointment 293

Appointment Negotiate Prospecting Trust 293

Sales Gravy

FEBRUARY 11, 2025

Ellie in Galveston, Texas, faces a scenario that many young sales professionals know all too well: How do you earn respect and project confidence when youre selling to people who are older and more experienced than you? When you believe you lack standing, that energy radiates, and prospects pick up on it.

Sell 88

Sell Pipeline Prospecting Trust 88

Veloxy

SEPTEMBER 22, 2022

It delivers results by using a mix of sales technology and a value-driven approach to selling. Start selling faster, easier. Second , most salespeople spend most of their time not selling. The goal of your sales enablement strategy is to give your salespeople the things they need to sell more efficiently.

CRM 262

CRM Quota Sales Pipeline 262

ClickFunnels

SEPTEMBER 12, 2021

Here’s what we are going to discuss today: The #1 mistake people make when selling online. Continue reading… Table of Contents The #1 Mistake People Make When Selling Online What Is a Sales Funnel? The #1 Mistake People Make When Selling Online. Build trust by providing progressively more paid value at each stage.

Sales 255

Sales Up-sell Follow-up Price 255

Sales Gravy

MARCH 2, 2025

The fact is, the more people you talk with, the more youll sell. They lean on email because its easier to hide behind a keyboard than pick up the phone and face rejection. Once they realize theyve been duped by AI, they trust nothing else in their inbox. The fact is, the more people you talk with, the more youll sell.

Prospecting 93

Prospecting Pipeline Strategize Up-sell 93

Veloxy

APRIL 12, 2023

But selling solar isn’t easy – it requires knowledge, skill, and persistence to convince customers to invest in this renewable energy source. Speed up the process. Educate the Customer As a solar salesperson, you are not only selling a product but also educating your customers about solar energy. of all U.S.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Veloxy

JANUARY 20, 2023

For four straight years, Salesforce has found that over 75% of buyers want sellers to always act as a trusted advisor. Much has been said and written about the human side of selling. And how exactly should you apply it to everyday selling activities? Say you’re trying to sell software to the CTO of a large corporation.

Sell 246

Sell Quota Sales Cold Call 246