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AI-powered martech news and releases: August 8

Martech

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

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For consumers, AI is the new IoT

Martech

When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

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45% of People Trust Facebook Even Less After the Zuckerberg Hearings [New Data]

Hubspot

lawmakers earlier this month seems to have done little to restore trust in the company. internet users, only 12% of people trust Facebook more than they did before Zuckerberg's congressional hearings. Less than half of the respondents (43%) report that their trust in Facebook has stayed the same. Source: Blind.

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Brands today are thinking like seasoned news publishers. Here’s why.

Martech

The brands that have been successful at creating sustained customer relationships realized a new approach was needed, one steeped in content focused on demonstrating value and building trust by serving up helpful content at the right moment. At The Washington Post, the staff believes in the power of the reader relationship.

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The Three Reasons You’re Floundering

A Sales Guy

completely up to date with all items in a category) it still can’t be trusted in a way that relieves the psyche of the job of remembering and sorting. You’ll look at a list and some part of you knows it’s not the whole list, so (a) you won’t totally trust your choices and (b) you’ll still try to use your head to keep track.

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This day in search marketing history: January 13

Search Engine Land

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Also on this day.

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Getting Excited About New Sales Opportunities

Understanding the Sales Force

Objective Management Group's (OMG) statistics on more than 600,000 salespeople that have been assessed show that 86% of them are too trusting of what people tell them. Washington DC. Salespeople are generally too optimistic and not skeptical enough about what they are hearing. 10-3 & 4, 2012. Sales Leadership Intensive. 10-10-2012.

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