Sales Hacker

MARCH 4, 2025

It’s your host, Scott Barker, and we really appreciate you lending us your eardrums for the [00:03:00] next 45 minutes or an hour or so, uh, we have a fantastic guest lined up, I am joined by Jessica Gilmartin, Jessica, welcome, Jessica Gilmartin: Thank you very much. It’s a delightful individual user experience.

GTM 75

GTM X-functional Start-ups Campaign 75

ConversionXL

SEPTEMBER 5, 2019

The alternative, an “elastic user,” would be a design target that stretches to the whims of the design team. They’re also known as buyer personas, customer personas, customer profiles, or just personas depending who is selling the idea to you. Engaging with users became more of a norm and less of an exception.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This means that personalization and related technologies left the “nice to have” category for good.

UX 115

UX Technique Conversion Product 115

ConversionXL

JULY 6, 2021

Still, a LinkedIn ad strategy can pay back dividends if your products or services produce a high monthly recurring revenue or you sell high-ticket items. Take Zendesk, a customer service SaaS business, that offers plans starting at $49/user/month. These kinds of businesses may sell products and services like: Cheap trinkets (e.g.

CTR 129

CTR X-functional Campaign Price 129

ConversionXL

JULY 29, 2020

Yet the data backs this up. So what’s the main objective—and ideal user experience —for Google and Amazon? Amazon wants to sell products. And it needs to answer all those questions with limited data—its visibility into the user experience declines after you leave the SERP. You run a search.

Click Through Rate 113

Click Through Rate Objectives and Key Results Retail Engineering 113

ConversionXL

SEPTEMBER 13, 2012

your wife said it’s good or your friends said service X sucks). Earned credibility – personal experience (e.g. A twentie-something dude comes up to you – “hey, are you interested in a new iPhone 5? I’ll sell it to you for $20″ He pulls it out of his pocket and it looks legit.

Trust 133

Trust X-functional Price Contact 133

Search Engine Land

APRIL 14, 2023

Search engine bots and users might end up on error pages or get redirected to the homepage, resulting in poor user experience and missed SEO opportunities. For one, since incoming links to your content end up nowhere, you might lose that ranking push on Google. Otherwise, a redesign is probably overdue.

UX 99

UX X-functional User Experience Technology 99

ConversionXL

MAY 14, 2014

Realizing this was a much bigger problem we’ve yet to address, Peep took to Twitter and asked: Looking for an in-house optimizer in a big company for a blog post on selling CRO internally. He also used real data to back everything up, rather than getting into an opinionated p **g match with anyone who wanted to throw up any barriers.

Conversion 124

Conversion Sell E-commerce Legal 124

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Growth: A sharp increase in users and sales. Decline: New user sign-ups and revenue begins to decrease.

Launch 96

Launch Product Non-Profits GTM 96

Heinz Marketing

APRIL 26, 2021

This week’s show is called “ A Bottoms-Up Approach to SaaS for Sales: What It Is, How it Could Help You ” and our guest is Pouyan Salehi , CEO & Co-Founder of Scratchpad. What are the things that keep you from spending more time actively selling? You can even ask Alexa! Digging into it more, it was like, yep.

Pipeline 126

Pipeline Sales Quota Up-sell 126

SaaStr

AUGUST 27, 2024

For example, if someone searches for a specific lab test like GI Map, Rupa displays that ad and comes up first. Set your brand up as an exclusive so you’re not bidding on your own brand terms. They needed to build a user experience that allowed Google to index everything in it. In the photo, they had on shiny space suits.

Growth 111

Growth Cold Call X-functional Follow-up 111

ConversionXL

MARCH 7, 2017

The alternative, an “elastic user”, would be a design target that stretches to the whims of the design team. They’re also known as buyer personas, customer personas, customer profiles, or just personas depending who is selling the idea to you. Engaging with users became more of a norm and less of an exception.

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

APRIL 3, 2018

No more puking up unicorns and rainbows. Positioning isn’t something marketing makes up, it’s something marketing uncovers. alexa_hubley is up and bringing tons of energy and customer marketing knowledge to the stage at #cxllive ??????????? Each additional user leads to exponential growth. Marketing can polish a turd.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

APRIL 23, 2019

Information architecture gurus Louis Rosenfeld and Peter Morville (you should read their book ) defined the “three circles of information architecture” as content, users, and context of use: It’s about organizing the content and flow of a website based on research and planning. Think search page or a sign-up form.

UX 114

UX Objectives and Key Results User Experience Represent 114

ConversionXL

JUNE 26, 2017

Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. Websites selling different things are different and even if they sell the same products, their target audience might be different. So we want to come up with a bunch of radically different ideas & test them. Websites are contextual.

UX 85

UX Cross-sell A/B testing Government 85

Search Engine Land

MAY 7, 2024

The site was able to: Rank in the top three positions of Google for commercial keywords that get up to 246,000 average monthly searches. selling over 400,000 eBikes in the last four years. Additionally, ecommerce SERPs tend to have ads taking up some of the real estate, which can reduce organic CTR. The x -axis shows U.S.

CTR 83

CTR Electricity Real Estate X-functional 83

Hubspot

DECEMBER 23, 2022

When each stage of the prospecting process is automated (whether in part or fully), your tea can speed up the discovery, qualification, and outreach process. That includes sorting by the user’s number of visits, number of page views, location, and company size. This works via a simple three-step process: You sign up for the platform.

Prospecting 90

Prospecting X-functional Contact CRM 90

ConversionXL

JULY 13, 2016

The logic goes, “if X important person used Y product, it must be amazing.” Of course, it’s really common online, whether you’re selling games: Running an eCommerce store: Or selling a book: …or any running business really. Apple Computer sales were up 68% over the previous year.

Trust 67

Trust X-functional A/B testing User Experience 67

SaaStr

AUGUST 15, 2020

I actually just got off the boat, Nick, and scurried up to make sure that I was ready to go for the presentation. Nick Mehta: I got to say pretty good internet up there on the Italian Alps, so I’m impressed. So, you teed it up really well. One, it starts high up in the sales process, right? Jay Snyder: Yeah.

Retail 105

Retail Start-ups Drivers/motivators Up-sell 105

PandaDoc

OCTOBER 3, 2023

Do you feel like your selling job is becoming harder and harder over time? As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours. So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling!

Process 52

Process Objectives and Key Results X-functional Sales 52

SaaStr

DECEMBER 31, 2019

They should trust the security that the product has without sacrificing the user experience. So really thinking through the value that you deliver and how’s your smart product that really helps users get their work done versus getting on their way. Otherwise it breaks the user experience. Ciara : Cool.

Product 64

Product B2B X-functional Growth 64

PandaDoc

APRIL 12, 2022

Pair the response with user analytics and customer data to get a better understanding of the user’s customer journey. Follow up with respondents. As you can see, NPS becomes most actionable when you use it to engage with your customers directly and solicit feedback based on their user experience. 08 x 100 = 8%.

Customers 52

Customers X-functional Promote Price 52

Lead Fuze

JULY 6, 2023

Whether you’re a sales rep trying to close more deals, or a small business owner looking to scale up, understanding these pain points can provide valuable insights into what your customers truly need. One way to ensure continuous, up-to-date customer engagement is by incorporating live chat functions into your platform.

Customers 52

Customers Clients Lead generation X-functional 52

ConversionXL

AUGUST 15, 2014

Even something as unremarkable as an electric toothbrush becomes more appealing if the site that sells it actually tries to more persuasive. Nike.com has been recognized for an exceptional user experience by several different award juries including Cannes, The Webby’s, Digiday & London International.

Product 98

Product X-functional User Experience Angle 98

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. It’s not which variant collects more email addresses, it’s which variant sells more books. Pay them upfront so they don’t try to say X to get the money. Copy either sells or it doesn’t.

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. You can add a custom goal right in the code, and it automatically shows up on the report – you don’t need to create the goal first. We also gave the option to view only Peep’s favorite tools as well.

Conversion 124

Conversion A/B testing UX Consult 124

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 116

Retail X-functional Launch Non-Profits 116

SaaStr

DECEMBER 17, 2019

Or if you’ve ever gotten a 2 cent and a 4 cent deposit into your account as you’re trying to set up direct deposit or payments transfers, that’s a pre-Plaid world. So, the image that I have as a vapid tech reporter is sort of everything is up into the right for that period of time in order to reach that … is that true?

Finance 85

Finance X-functional Non-Profits Launch 85

Hubspot

MARCH 10, 2016

An adjective used to describe companies that sell to other businesses. An adjective used to describe companies that sell directly to consumers. So, “bottoms up,” I suppose. A COS is basically a CMS (Content Management System), but optimized to deliver customers the most personalized web experience possible. 6) Blogging.

Networking 78

Networking Engineering Non-Profits Follow-up 78

SaaStr

JANUARY 10, 2020

And Jake and I ran that business for eight years, grew it up, and sold it to Magento in 2016 and then promptly the two of us co-founded a spin out called Stitch Data where Jake was a CEO, which we sold to Talend in 2018. You’re selling capital and I think it was a really transformative experience for me.

X-functional 64

X-functional Start-ups Drivers/motivators Go To Market 64

SaaStr

AUGUST 30, 2019

They’d been predominantly selling, at that time, into SMBs, and that was kind of the wave of change from on premise software to SaaS software, mostly I think founded and I guess the ground broken by Salesforce. The first is when is the right time to really start building up my exec team beyond just us the founders?

X-functional 60

X-functional Drivers/motivators Start-ups Engineering 60

SaaStr

DECEMBER 8, 2023

You could feed in transcripts from Gong and have it analyze that and write a next steps follow-up email that’s beautiful and personalized. The landscape is rising up for how to make those people as successful as they can be. Many teams failed before, and by merging the two and speeding up performance, many will succeed.

GTM 121

GTM SQL X-functional Engineering 121

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives.

GTM 103

GTM Gambling B2B E-commerce 103

SaaStr

AUGUST 19, 2020

Portag3 Ventures Partner Chris O’Neill discusses leadership and teamwork lessons he’s picked up in his career through a hobby and a metaphor of sailing. I currently serve on the board of directors at Gap and earlier this year, I decided to take my operator experience and perspective to pursue a career as a full-time investor.

E-commerce 114

E-commerce Price Start-ups Gaming 114

ConversionXL

APRIL 6, 2016

Dual Process Theory – the brain is made up of two “systems.” So you can use framing to shake this up. Perhaps because they require effort (to X). The Hook Model is designed to connect the user’s problem to your solution with enough frequency to create a habit. As marketers, we sell dreams.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77