Martech
APRIL 9, 2025
AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. Those who can strategically use AI will gain a clear advantage. But why is AI proficiency so critical for marketers and why is this happening now?
Sales Pop!
APRIL 9, 2025
Most people experience a sleepless night when things seemingly beyond their control go haywire in their careers and businesses. This can be nerve-wracking for those who are avid observers of how the news affects all markets, including employment and business itself. One critical element is to realize that no one person knows and understands all the issues underlying the upset, or how to respond appropriately.
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Neuromarketing
APRIL 8, 2025
Ever wonder why some prices just feel wrong? When you see a luxury watch for $19.99 or a pack of gum for $20, your brain immediately knows something’s not right. It turns out there’s actual neuroscience behind this instinctive reaction. A new study published in Frontiers in Human Neuroscience shows that our brains have a […] The post Your Brain’s BS Detector for Prices appeared first on Neuromarketing.
SaaStr
APRIL 9, 2025
So who will benefit the most from AI in B2B? The hot new start-ups, rocketing to $100m ARR in record time? Or … the established leaders, who can add AI onto their apps and not just expose vastly more functionality, but leverage all that existing customer data, to create something brand new and fresh? We’re watching. AI has already completely rebooted many older leaders in the contact center, from Zendesk to Genesys to Intercom, which now are truly AI-first and thus in many ways radic
Speaker: Frank Taliano
Document-heavy workflows slow down productivity, bury institutional knowledge, and drain resources. But with the right AI implementation, these inefficiencies become opportunities for transformation. So how do you identify where to start and how to succeed? Learn how to develop a clear, practical roadmap for leveraging AI to streamline processes, automate knowledge work, and unlock real operational gains.
Sales Gravy
APRIL 10, 2025
Everybody wants the hacks. The quick fix. The shiny new tool. The LinkedIn post that magically draws leads like moths to a flame. But let me give it to you straight: Sales isnt won with hacks. Its won with habits. And the habits that win are the ones most reps abandon the minute things get uncomfortable or boring. If youre not hitting your number, its probably not because you need better leads, better tech, or better timing.
Iannarino
APRIL 8, 2025
Learn how sales persistence, long-term strategy, and insider insights helped break through gatekeepers to win a $2 million staffing contract.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
APRIL 11, 2025
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Conga and Ascend2. Click to enlarge. Revenue inefficiencies are silently draining millions from companies, according to a report from Conga and Ascend2 Research. The report “ The Revenue Imperative: Overcoming Efficiencies to Maximize Growth (registration required) surveyed more than 600 business decision-makers across the U.S. and UK.
SaaStr
APRIL 14, 2025
SaaS Capital surveyed 1,000 B2B startups of varying sizes to find out just how much today they are spending in sales and marketing in this new era of efficiency. That full report here: 2025 Spending Benchmarks for Private B2B SaaS Companies The answer? About the same as before In fact, the median amount spent on sales is up from a year before. Its not just Marc Benioff hiring more sales execs in the AI era.
Hubspot
APRIL 9, 2025
Not all sales shortcuts are created equal. Some, like scheduling follow-up emails or creating a repeatable framework for researching prospects, streamline your day without harming the quality of your work. Others save you time but damage your results meaning youll ultimately be less productive for using them. As the expression goes, If you dont have time to do it right, you wont have time to do it again.
Iannarino
APRIL 9, 2025
If your B2B deals keep stalling after a great start, you're likely stuck in the sales middle gameheres how to navigate it like a pro.
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B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
Anthony Cole Training
APRIL 10, 2025
There are entire books written about building trust in selling, but for today, we will focus on one key element that may seem quite ordinary and obvious but is actually a well-honed skill of highly successful salespeople. And that skill is: Find out what your client or prospect wants. How is that done?
Martech
APRIL 11, 2025
With 132 updates launched in HubSpot last month, weve identified the 14 most impactful changes to optimize your teams performance and strategy. HubSpot’s March updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM.
SaaStr
APRIL 11, 2025
Dear SaaStr: How Do I Become a Better SDR? To become a better SDR, you need to focus on a few key areas that separate the great from the average: Master Your Product and Market : Too many SDRs fail because they dont understand how their product solves the prospects top problems. Very few do. You may be judged on meeting set in the short term, but you will in the end by becoming a true trusted advisor and product expert for the prospects you generate.
Adaptive Business Services
APRIL 9, 2025
I hope that you will find this interesting! I have always been a strong believer in doing research prior to engaging with a client or prospect. Im looking to get a better feel for them professionally and personally. Im also looking for commonalities and talking points. Traditionally, I have compiled this information by visiting their social profiles as well as their websites.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Iannarino
APRIL 11, 2025
Before I mastered sales strategy, being in a rock band taught me the power of discipline, feedback, and performance reviewprinciples every sales pro needs now.
Sales Gravy
APRIL 8, 2025
Steve from Portland, Oregon, faces and an all-too-common consultative selling dilemma: how to sell to prospects who claim they already know everything, have already done the research and question what value he can bring. In this Ask Jeb episode we break down what true consultative selling entails, how to detach from always be closing, and why being a genuine expert is more vital now than ever.
Martech
APRIL 9, 2025
Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Here are five things highlighted at the conference of interest to marketers and marketing ops professionals. Email: Business email address Sign me up! Processing. See terms. Google’s taking an ecosystem approach to agentic AI (and Salesforce is included) Salesforce may be making the most noise in agentic AI, but Goo
SaaStr
APRIL 9, 2025
Kruze Consulting helps a ton of B2B start-ups manage their books and finance so their latest data on comp for start-ups is super helpful. Across 400+ startups, mostly B2B, they break down comp. For seed stage: CEO: $132,000 CTO: $134,000 COO / Operations: $135,000 President: $92,000 CPO / Product: $149,000 And across stages: The average salary for seed-stage CEOs grew from $132,000 in 2024 to $147,000 in 2025 Series A CEO salaries rose from $179,000 to $203,000 over the same period.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Understanding the Sales Force
APRIL 14, 2025
I was driving with the radio on when the Shania Twain song from the 90s, Dont Impress Me Much , began to play. I hadnt heard that song in at least a decade and as I listened to the words, I was reminded that Shania is not impressed with: Rocket Scientists Brad Pitt Guys Who Kiss Their Expensive Shiny Cars Elvis Most women would probably be impressed with that group of men but Shania is much more discerning.
Iannarino
APRIL 10, 2025
Winning in B2B sales isnt just about a strong startits about mastering the final moves that seal high-stakes deals.
Salesforce
APRIL 10, 2025
Connections is the must-attend event where marketers and AI agents connect. Its the only event dedicated to exploring the future of marketing through agentic strategies. You will discover how to seamlessly blend marketing into connected experiences across sales, service, and commerce. When and where is Connections? Connections 2025 takes place on June 1112 in Chicago, and for free virtually on Salesforce+.
Martech
APRIL 14, 2025
Are you keeping pace with how your peers are using generative AI? At MartechTribe, we surveyed 283 marketing professionals across four core teams to understand how theyre adopting genAI in their daily work. The data reveals familiar patterns and surprising shifts, suggesting that AI is reshaping tools, team responsibilities and required skills. Each team shows a distinct genAI signature.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
SaaStr
APRIL 12, 2025
Dear SaaStr: At What Point Should a Lead Convert to an Opportunity? The point at which a lead should convert to an opportunity or deal is when it meets specific qualification criteria that indicate its worth investing sales resources. This is where having a clear definition of a Sales Qualified Lead (SQL) or Sales Qualified Opportunity (SQO) becomes critical.
Understanding the Sales Force
APRIL 11, 2025
When I was in the hospital for a week in February, my discharge was delayed by two days because each time they asked me to walk up a flight of stairs, my blood pressure crashed. While I didnt do anything wrong, I still had a negative outcome, and there wasnt anything I could have done differently. The same thing can happen to salespeople. Good salespeople know that the key to a sales process that will result in a sale, is uncovering their prospects compelling reason to buy.
Highspot
APRIL 14, 2025
Onboarding sets the tone for a reps experience and performance at your organization. In fact, 70% of new hires decide whether a job is the right fit within the first month and 29% know in just the first week. Yet too often, onboarding falls short in preparing reps to be successful. Before Highspot, 25% of customers struggled with sub-optimal rep ramp time.
Salesforce
APRIL 14, 2025
Think about your favorite neighborhood coffee shop or that fantastic hair salon you cant stop recommending. How’d you find them? More than likely, a friends raving recommendation brought you. Thats the beauty of word-of-mouth marketing , making satisfied customers your best advocates. Small and medium-sized businesses (SMBs) and startups can reap the benefits of a good referral program.
Speaker: Yohan Lobo and Dennis Street
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
Martech
APRIL 11, 2025
There were two inescapable messages on Thursday at HubSpot Spotlight in New York. Neither message should come as a big surprise to marketers, but for martech vendors, they speak to opportunities. The first message is AI. Its everywhere, its maturing quickly and its not going to stop. If anything, AI will go from the thing everything is talking about to another fundamental technology users expect and probably dont even notice.
SaaStr
APRIL 13, 2025
Dear SaaStr: How Much of a Threat is AI to Traditional B2B Startups Today? AI isn’t yet slowing down the big leaders in SaaS, from Salesforce to HubSpot to Workday. In fact, they are embracing it. Workday is seeing a 30% attach rate for its new AI products in new deals already: 5 Interesting Learnings From Workday at $9 Billion in ARR And AI is the core focus of Salesforce today: WSJ says Agentforce filling jobs faster.
Sales Gravy
APRIL 14, 2025
There is a big challenge in todays marketplace thats popping up left and right for sales professionalsDecision Deferment Objections. If youre running into stakeholders who say, Lets just hold off a bit, We need more time, or We want to wait until the market settles, then we're going to dive into why this is happening and, more importantly, how you can handle these sales objections with confidence and skill.
The Advantexe Advisor
APRIL 11, 2025
I had the privilege of listening to the President and CEO of a global high-tech manufacturing company share his insights on leadership last Friday, as the stock market was imploding and the foundation of his company was being shaken to its core. One of the first things he shared with a group of high-potential leaders who had just finished a week-long business simulation-centric training program to develop their business acumen and business leadership skills was, Dont be a victim.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
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