article thumbnail

What is the Toughest Thing About Sales?

Anthony Cole Training

I was in my second year of my insurance career with National Life of Vermont. Prospecting, prospecting, prospecting. I may have shared this story in the past, if so, I apologize. But it''s a very good story. This event took place at the Cincinnati Association of Life Underwriters Annual Recognition Holiday Dinner.

article thumbnail

The Truth About Sales People #4 - They Don't Prospect Very Well

Anthony Cole Training

As an agent for National Life of Vermont, it was nothing to make 250 to 300 dials a week. You did cold-calling, you sent out direct mail, you networked, you bought a booth at conferences, you spoke as an expert to groups of prospects. When I started this business 20 years ago, my #1 priority was prospecting for new business.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Your Sales Team Isn't Performing As Expected (Pt.5) - WIT

Anthony Cole Training

It is exactly what happened to me years ago when my coach and mentor, Tom Anderson, came into my office at National Life of Vermont in 1991. I had hired Tom to coach me to be a better sales person. After several months of not making any progress, Tom came into my office and told me he had figured out what the problem was.

Cold Call 191
article thumbnail

Sales Managers – Why Isn’t Goal Setting Easy?

Anthony Cole Training

I was first introduced to goal setting in sales when I was an insurance agent with National Life of Vermont. The General Agent was Dave and his manager was Bob. The company subscribed to the “Al Grannum” school of 10-3-1 - see 10 people, 3 will be qualified buyers, 1 will buy. You do the math.

article thumbnail

Lunch and Learn - 12 Sales Lessons from Rich Ambrose

Anthony Cole Training

In 1987, when I entered the life insurance business with David Zimmerman at National Life of Vermont, I learned that selling life insurance was truly "selling" and my experience with Nautilus had been merely "order-taking". My first introduction into sales was with Nautilus Equipment Inc. in Dallas, Texas. I thought that was selling.

article thumbnail

Key to Sales Success: Find More Prospects - Duh!

Anthony Cole Training

Dave Zimmerman, our General Agent at National Life of Vermont, took me to the GAMA (General Agents and Managers Association) Christmas meeting where I sat next to Ron Rose. It reminded me of a pivotal conversation about prospecting that I had years ago when I was new to selling.

article thumbnail

April 1st - A Day for Sales People to Remember

Anthony Cole Training

I got into the life insurance business as an agent with National Life of Vermont. The company went through some legal issues and fell apart, so Linda and I moved to Cincinnati to be close to family.

Territory 155