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AI-powered martech news and releases: August 8

Martech

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

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For consumers, AI is the new IoT

Martech

When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

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Apple Visual Intelligence – search using your iPhone camera

Search Engine Land

An early beta review from the Washington Post suggests it has a long way to go. There is obviously underlining AI and machine learning that is taking place on the Apple device, but the results seem to be coming from third-parties. Specifically it has issues with with hallucinations, marking spam emails as priority, and other problems.

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How marketing leaders can transform marketing from a support function to a growth driver

Martech

The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., While many external factors contribute to this decline in influence, much of it may be self-inflicted. earlier this year, I attended a keynote address by Rick Rudman, CEO of Curbio. His tone was friendly, but his message was unmistakably candid.

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Cold Calling Playbook Tips: 10 Proven Tactics for Sales Leaders and Reps

Sales Hacker

Account Executive at Vanta (Hybrid – London) Enterprise Account Executive at Document Crunch (Hybrid – SF / Chicago / Washington DC) GTM Enablement Manager – APAC at Vanta (Sydney) See more top GTM jobs on the GTMfund Job Board.

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Unriddled: Twitter Takes Washington, Facebook's Follow-Up Changes, and More Tech News You Need

Hubspot

Twitter (and Facebook) Takes Washington. Tony Romm and Craig Timberg of The Washington Post covered the day's events in more detail. Each week, we highlight the top stories in a quick, scannable way and break it all down. It's tech news: explained. Unriddled: The Tech News You Need. Read full story >> 2.

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The GTM AI Operating System

Sales Hacker

The post The GTM AI Operating System appeared first on GTMnow.

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